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Brief

"USA based influencers on instagrams that talks about motherhood, parenting, kitchen and cooking, easy recipes. similar to @whimsicallywonderful content"

USA based influencers on instagrams that talks about motherhood, parenting, kitchen and cooking, easy recipes. similar to @whimsicallywonderful content

Research Insight & Analysis

Product Positioning

The user's query suggests a focus on influencers who discuss motherhood, parenting, kitchen and cooking, and easy recipes. This indicates that the product or service being promoted is likely related to family life, culinary activities, or parenting. The brand can be positioned as a family-friendly, practical, and supportive resource for parents, particularly mothers, who are looking for easy and effective solutions in their daily lives.

Target Customers

The ideal customer profile for this campaign would be:

  • Mothers and Parents: Primarily mothers who are actively involved in parenting and household management.
  • Home Cooks: Individuals who enjoy cooking at home and are looking for easy, quick, and family-friendly recipes.
  • Family-Oriented Individuals: People who value family time and are looking for ways to make their family life more enjoyable and efficient.
  • USA-Based Audience: Given the focus on USA-based influencers, the target customers are likely to be from the United States.

Illustrative Examples

  1. Stay-at-Home Moms: Women who manage the household and are always on the lookout for new recipes and parenting tips.
  2. Working Parents: Parents who juggle work and family life and need quick and easy solutions for meals and parenting.
  3. New Parents: Individuals who are new to parenting and are seeking guidance and support in their new role.

Potential Influencer Matches

Types of Influencers

  1. Parenting Influencers: These influencers share tips, advice, and personal experiences related to parenting. They can help reach parents looking for relatable and practical content.
  2. Food Bloggers/Chefs: Influencers who focus on cooking and recipes, especially those who emphasize easy and quick meals. They can attract home cooks and parents looking for meal ideas.
  3. Lifestyle Influencers: Influencers who cover a broad range of topics including family life, home organization, and daily routines. They can appeal to a wide audience interested in improving their family life.

Specific Influencer Examples

  1. @whimsicallywonderful: As mentioned by the user, this influencer is a good benchmark. Similar influencers could include:
    • @busytoddler: Focuses on parenting tips and activities for young children.
    • @thepioneerwoman: Shares easy recipes and cooking tips, along with family life content.
    • @mommyshorts: Offers a mix of parenting humor, tips, and family life insights.

Content Creation Ideas

General Ideas

  1. Recipe Tutorials: Step-by-step videos or posts on easy and quick recipes that parents can make for their families.
  2. Parenting Tips: Practical advice and hacks for managing parenting challenges, from newborn care to dealing with teenagers.
  3. Family Activities: Ideas for fun and engaging activities that families can do together at home.

Creative Ideas

  1. Cooking Challenges: Collaborate with influencers to create cooking challenges where they make a meal using only a few ingredients or within a certain time limit.
  2. Day-in-the-Life Vlogs: Influencers can share a day in their life, highlighting how they incorporate the product or service into their daily routines.
  3. Interactive Q&A Sessions: Live sessions where influencers answer questions from their followers about parenting, cooking, and family life, while showcasing the product.

By leveraging these strategies, the brand can effectively reach and engage its target audience through relevant and relatable content.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Motherhood, parenting, and cooking influencers
Campaign Objectives
Looking for USA-based Instagram influencers who create content about motherhood, parenting, kitchen and cooking, and easy recipes. Ideal influencers should have a similar content style to @whimsicallywonderful.
Influencer Persona
Influencers who are mothers or parenting experts, aged 25-45, based in the USA, and create content related to motherhood, parenting, kitchen and cooking, and easy recipes.
Content Themes
#MomLife #ParentingTips #EasyRecipes
#1
JaLisa E. Jefferson
JaLisa E. Jefferson
@jalisaevaughn
United States
Wife | Mom of 3 Matthew 6:33 | 📍 Dallas 📧 hello@jalisaevaughn.com
Followers
464.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for USA-based Instagram influencers who create content about motherhood, parenting, kitchen and cooking, and easy recipes. Ideal influencers should have a similar content style to @whimsicallywonderful."
This influencer is a mother based in the USA with a focus on motherhood and parenting. The content style and tone align well with the brand's desired style, making her a strong fit.
#2
Jolène Fender
Jolène Fender
@littlefenders
United States
📚 Unschooling family 🎢 Imperfect mom | real life 📩 littlefenders@gmail.com
Followers
103.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for USA-based Instagram influencers who create content about motherhood, parenting, kitchen and cooking, and easy recipes. Ideal influencers should have a similar content style to @whimsicallywonderful."
This influencer is a mother based in the USA, focusing on unschooling and real-life parenting, which aligns well with the brand's requirements. The content style and tone are a good match for the brand's desired style.
#3
Brooke
Brooke
@mealsandmunchies
US
Meals | Munchies | Motherhood brookestepp@jakerosenentertainment.com
Followers
1.9M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for USA-based Instagram influencers who create content about motherhood, parenting, kitchen and cooking, and easy recipes. Ideal influencers should have a similar content style to @whimsicallywonderful."
This influencer focuses on meals, munchies, and motherhood, aligning well with the brand's focus on cooking, easy recipes, and parenting. This influencer is a good fit for the brand.
#4
24/7 MOMS - Trisha Novotny
24/7 MOMS - Trisha Novotny
@247moms
United States
Making every MOM moment count! Mom of 5 | Speaker | Mom Coach | Unstoppable
Followers
116.6K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for USA-based Instagram influencers who create content about motherhood, parenting, kitchen and cooking, and easy recipes. Ideal influencers should have a similar content style to @whimsicallywonderful."
This influencer is a mother of five based in the USA, focusing on motherhood and parenting, which aligns well with the brand's requirements. The content style and tone are a good match for the brand's desired style.
#5
coffeeandcuddles_
coffeeandcuddles_
@coffeeandcuddles_
US
Mom of ✌🏼 I drink a lot of coffee ☕️ Michigan 📍
Followers
15.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for USA-based Instagram influencers who create content about motherhood, parenting, kitchen and cooking, and easy recipes. Ideal influencers should have a similar content style to @whimsicallywonderful."
This influencer is a mother based in the USA, focusing on motherhood and daily life, which aligns well with the brand's requirements. The content style and tone are a good match for the brand's desired style.
#6
Meg Wilson
Meg Wilson
@itsmegwilson
US
Mom of three ✨💕 mom life | home | fashion | vlogs lifeonshadylane@gmail.com
Followers
47.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for USA-based Instagram influencers who create content about motherhood, parenting, kitchen and cooking, and easy recipes. Ideal influencers should have a similar content style to @whimsicallywonderful."
This influencer is a mother based in the USA, focusing on motherhood and daily life, which aligns well with the brand's requirements. The content style and tone are a good match for the brand's desired style.