Influencers who are mothers or parenting experts, aged 25-45, based in the USA, and create engaging content about motherhood, parenting, toddlers, and back-to-school topics.

Product Positioning

The user's query focuses on finding influencers who discuss topics related to motherhood, parenting, toddlers, and back-to-school content. This suggests that the product or service being promoted is likely related to these themes. The brand can be positioned as a family-friendly, supportive, and informative resource for parents, particularly mothers, who are navigating the challenges of raising young children and preparing for school.

Target Customers

The ideal customer profile for this campaign would be:

• Mothers: Primarily in the USA, who are active on Instagram and follow parenting-related content.
• Parents of Toddlers: Those who are looking for advice, tips, and products that can help them manage their toddlers' needs.
• Parents Preparing for School: Those who are interested in back-to-school tips, products, and advice to make the transition smoother for their children.

Illustrative examples include:

• A first-time mother looking for advice on toddler nutrition and activities.
• A parent seeking recommendations for back-to-school supplies and routines.
• A mother interested in creative and educational activities for her young children.

Potential Influencer Matches

Based on the user's requirements and the target customer profile, the following types of influencers would be suitable:

• Parenting Bloggers: Influencers who share their experiences, tips, and advice on parenting. They often have a loyal following of parents who trust their recommendations.
• Mommy Influencers: Mothers who document their daily lives, challenges, and joys of raising children. They often share relatable content that resonates with other mothers.
• Educational Content Creators: Influencers who focus on educational activities, tips, and resources for young children. They can provide valuable content for parents preparing their children for school.

Enriching the user's requirements, the influencers should:

• Be based in the USA.
• Have 50,000+ followers on Instagram.
• Create content similar to @whimsicallywonderful, which includes a mix of personal experiences, tips, and product recommendations related to motherhood, parenting, toddlers, and back-to-school themes.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

• Day-in-the-Life Vlogs: Influencers can share a typical day in their life, focusing on parenting routines, toddler activities, and school preparations.
• Product Reviews and Recommendations: Influencers can review and recommend products that are useful for mothers, toddlers, and back-to-school needs.
• Educational Tips and Activities: Content that provides educational activities, tips, and resources for parents to engage their toddlers and prepare them for school.
• Back-to-School Hacks: Creative and practical tips for making the back-to-school transition easier for both parents and children.
• Interactive Q&A Sessions: Influencers can host live Q&A sessions where they answer parenting-related questions from their followers, providing valuable advice and fostering community engagement.

By leveraging these content ideas, the brand can effectively reach and engage its target audience, positioning itself as a trusted resource for parents.