The product in question is sportswear for children aged 4 to 13. This product can be positioned as high-quality, comfortable, and stylish sportswear that caters to the active lifestyle of children. Emphasizing durability, breathability, and trendy designs can help differentiate the brand in the market. Highlighting features such as moisture-wicking fabric, ergonomic design, and vibrant colors can appeal to both parents and children.
The ideal customer profile includes mothers in Egypt who have children aged 4 to 13. These mothers are likely to be concerned about the health and well-being of their children and are looking for sportswear that supports an active lifestyle. They may also be interested in fashion and want their children to look stylish while being comfortable.
By leveraging these strategies, the brand can effectively reach its target audience and create engaging, relatable content that resonates with potential customers.
Extracted from Campaign Brief & Market Analysis