MyInfluencer
Brief

"influencers mothers have kids their age from 4 to 13 their location is egypt looking for sportswear to her kids"

Mothers in Egypt promoting kids' sportswear

Research Insight & Analysis

Product Positioning

The product in question is sportswear for children aged 4 to 13. This product can be positioned as high-quality, comfortable, and stylish sportswear that caters to the active lifestyle of children. Emphasizing durability, breathability, and trendy designs can help differentiate the brand in the market. Highlighting features such as moisture-wicking fabric, ergonomic design, and vibrant colors can appeal to both parents and children.

Target Customers

The ideal customer profile includes mothers in Egypt who have children aged 4 to 13. These mothers are likely to be concerned about the health and well-being of their children and are looking for sportswear that supports an active lifestyle. They may also be interested in fashion and want their children to look stylish while being comfortable.

Illustrative Examples:

  1. A working mother in Cairo who values convenience and quality, looking for durable sportswear for her 8-year-old son who plays soccer.
  2. A stay-at-home mom in Alexandria who is health-conscious and wants breathable, comfortable sportswear for her 5-year-old daughter who attends gymnastics classes.
  3. A fitness enthusiast mother in Giza who wants trendy and functional sportswear for her 12-year-old twins who are involved in various sports activities.

Potential Influencer Matches

Types of Influencers:

  1. Mommy Bloggers/Vloggers: These influencers share their parenting experiences, tips, and product recommendations. They can create relatable content showcasing their children wearing the sportswear during various activities.
  2. Fitness Influencers: Fitness enthusiasts who are also parents can promote the sportswear by highlighting its functionality and comfort during physical activities.
  3. Fashion Influencers: Influencers who focus on children's fashion can showcase the stylish aspects of the sportswear, appealing to mothers who value aesthetics.

Enriched Requirements:

  • Influencers should be based in Egypt.
  • They should have children aged 4 to 13.
  • They should have a following that includes parents interested in children's products, health, and fashion.

Content Creation Ideas

General Ideas:

  1. Product Reviews: Influencers can create detailed reviews of the sportswear, discussing its features, comfort, and durability.
  2. Unboxing Videos: Showcasing the unboxing experience and first impressions of the sportswear.
  3. Daily Routine Vlogs: Including the sportswear in daily routines, such as school runs, playdates, and sports practices.

Creative Ideas:

  1. Sports Challenges: Influencers can create fun sports challenges with their children, wearing the sportswear, and encourage their followers to participate.
  2. Fashion Lookbooks: Creating lookbooks or style guides featuring different outfits using the sportswear, appealing to fashion-conscious parents.
  3. Interactive Q&A Sessions: Hosting live Q&A sessions where influencers answer questions about the sportswear, its benefits, and their personal experiences.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging, relatable content that resonates with potential customers.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Mothers in Egypt promoting kids' sportswear
Campaign Objectives
Looking for mothers in Egypt with children aged 4 to 13 to promote kids' sportswear. Ideal influencers should be active on social media and share content related to parenting, children's fashion, and sportswear. Content should include reviews, unboxing, or lifestyle posts featuring their children wearing the sportswear.
Influencer Persona
Mothers in Egypt with children aged 4 to 13 who are active on social media and share content related to parenting, children's fashion, and sportswear.
Content Themes
kidsfashion sportswear parenting
#1
Paulo Nunes 🍀
Paulo Nunes 🍀
@opaulonunes.sp
Brazil
🌟Bem-vindo(a) ao meu mundo! 🎤Palestrante de MKT DIGITAL 😉Curiosidades do meu dia a dia: Parceria: marketingpsx@gmail.com
Followers
605.1K
Macro Influencer
Engagement Rate
3.5%
Last Post
1 month ago
80%Match Score
Fit for"Mothers in Egypt promoting kids' sportswear"
This influencer focuses on children's fashion and has a significant following, which aligns with the brand's target audience. Their content could potentially integrate children's sportswear, making them a good fit for the campaign.
#2
Shop Little Fashion Boutique
Shop Little Fashion Boutique
@shoplittlefashion
United States
♡california📍 ♡worldwide shipping
Followers
221.5K
Macro Influencer
Engagement Rate
0.0%
Last Post
1 month ago
70%Match Score
Fit for"Mothers in Egypt promoting kids' sportswear"
This influencer's content is focused on children's fashion, which aligns well with the brand's target audience of mothers with kids aged 4 to 13. However, there is no specific mention of sportswear, making them a partial fit for the campaign.
#3
Curly Ollie
Curly Ollie
@curly_ollie
United States
pr.curlyollie@gmail.com account managed by mom @novakids Ambassador
Followers
562.5K
Macro Influencer
Engagement Rate
0.0%
Last Post
1 month ago
65%Match Score
Fit for"Mothers in Egypt promoting kids' sportswear"
This influencer's content is managed by a parent and focuses on children's products, which aligns with the brand's target audience. However, there is no specific mention of sportswear, making them a partial fit but not ideal for the campaign.
#4
Nika Diwa
Nika Diwa
@nika.diwa
Philippines
🇵🇭👩🏻👧🏽👶🏽👨🏿‍🦲🇳🇬 🤪The real fun is on IG Stories ✨4M+ YouTube & TikTok @NikaDiwa 💌 hello@contactnika.com
Followers
1.2M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
60%Match Score
Fit for"Mothers in Egypt promoting kids' sportswear"
This influencer's content is focused on family and parenting, which aligns with the brand's target audience. However, there is no specific mention of children's sportswear, making them a partial fit but not the best choice for the campaign.
#5
Create Kids Inc
Create Kids Inc
@create_kids_edu
United States
Body awareness = Better Mental Health. 🏀 Kids Basketball Program 📖 Free Resources 💪 Community Work 🫶 Nurturing today, Shaping tomorrow
Followers
1.1M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
60%Match Score
Fit for"Mothers in Egypt promoting kids' sportswear"
This influencer focuses on parenting and mental health, which aligns with the brand's target audience of mothers. However, there is no specific mention of children's fashion or sportswear in their content, making them a partial fit but not ideal for the campaign.
#6
Sergio Junior
Sergio Junior
@sergio.araujo.junior
United Kingdom
💪 Husband & Wife helping busy parents organize home and daily life 🏠 Our Storefront + Links 👇
Followers
18.3K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
55%Match Score
Fit for"Mothers in Egypt promoting kids' sportswear"
This influencer focuses on home organization and parenting, which aligns with the brand's target audience. However, there is no specific mention of children's sportswear in their content, making them a partial fit but not ideal for the campaign.