Female influencers aged 25-45, located in Egypt, who are mothers with kids aged 4 to 13. They should be active in parenting, lifestyle, and sportswear niches.

Product Positioning

The product in question is sportswear for children aged 4 to 13. This product can be positioned as high-quality, comfortable, and stylish sportswear that caters to the active lifestyle of children. Emphasizing durability, breathability, and trendy designs can help differentiate the brand in the market. Highlighting features such as moisture-wicking fabric, ergonomic design, and vibrant colors can appeal to both parents and children.

Target Customers

The ideal customer profile includes mothers residing in Egypt who have children aged 4 to 13. These mothers are likely to be concerned about the quality and comfort of their children's clothing, especially for sports and physical activities. They may also be interested in trendy and fashionable options for their kids. Examples of target customers include:

• A mother of a 7-year-old boy who plays soccer and needs durable sportswear.
• A mother of a 10-year-old girl who participates in gymnastics and requires flexible and comfortable clothing.
• A mother of a 5-year-old child who is just starting to engage in various physical activities and needs versatile sportswear.

Potential Influencer Matches

Mommy Bloggers and Vloggers

These influencers often share parenting tips, product reviews, and daily life experiences. Collaborating with them can help reach a broad audience of mothers who trust their recommendations.

Fitness Enthusiasts with Kids

Influencers who focus on fitness and have children can showcase the sportswear in action, demonstrating its functionality and appeal.

Fashion Influencers with Kids

These influencers can highlight the stylish aspects of the sportswear, appealing to mothers who value both fashion and functionality for their children.

Local Celebrities and Public Figures

Collaborating with well-known personalities in Egypt who have children can provide a significant boost in visibility and credibility.

Content Creation Ideas

Product Reviews and Unboxings

Influencers can create detailed reviews and unboxing videos to showcase the quality, design, and features of the sportswear.

"Day in the Life" Videos

Influencers can film a day in the life of their children wearing the sportswear, highlighting its comfort and durability during various activities.

Style Guides and Lookbooks

Fashion influencers can create style guides and lookbooks featuring different ways to mix and match the sportswear, appealing to fashion-conscious mothers.

Fitness Challenges

Fitness influencers can organize fitness challenges for kids, encouraging them to stay active while wearing the sportswear, thus demonstrating its practicality.

Testimonials and Success Stories

Sharing testimonials and success stories from other mothers and children who love the sportswear can build trust and credibility.

By leveraging these strategies, the brand can effectively reach and engage its target audience, driving awareness and sales for the children's sportswear in Egypt.