"influencers mothers have kids their age from 4 to 13 their location is Egypt looking for sportswear for her kids should be in egypt "
Mothers in Egypt promoting kids' sportswear
Research Insight & Analysis
Product Positioning
The product in question is sportswear for children aged 4 to 13. This product can be positioned as high-quality, comfortable, and stylish sportswear that caters to the active lifestyle of children. Emphasizing durability, breathability, and trendy designs can help differentiate the brand in the market. Highlighting features such as moisture-wicking fabric, ergonomic design, and vibrant colors can appeal to both parents and children.
Target Customers
The ideal customer profile includes mothers residing in Egypt who have children aged 4 to 13. These mothers are likely to be concerned about the quality and comfort of their children's clothing, especially for sports and physical activities. They may also be interested in trendy and fashionable options for their kids. Examples of target customers include:
- A mother of a 7-year-old boy who plays soccer and needs durable sportswear.
- A mother of a 10-year-old girl who participates in gymnastics and requires flexible and comfortable clothing.
- A mother of a 5-year-old child who is just starting to engage in various physical activities and needs versatile sportswear.
Potential Influencer Matches
Mommy Bloggers and Vloggers
These influencers often share parenting tips, product reviews, and daily life experiences. Collaborating with them can help reach a broad audience of mothers who trust their recommendations.
Fitness Enthusiasts with Kids
Influencers who focus on fitness and have children can showcase the sportswear in action, demonstrating its functionality and appeal.
Fashion Influencers with Kids
These influencers can highlight the stylish aspects of the sportswear, appealing to mothers who value both fashion and functionality for their children.
Local Celebrities and Public Figures
Collaborating with well-known personalities in Egypt who have children can provide a significant boost in visibility and credibility.
Content Creation Ideas
Product Reviews and Unboxings
Influencers can create detailed reviews and unboxing videos to showcase the quality, design, and features of the sportswear.
"Day in the Life" Videos
Influencers can film a day in the life of their children wearing the sportswear, highlighting its comfort and durability during various activities.
Style Guides and Lookbooks
Fashion influencers can create style guides and lookbooks featuring different ways to mix and match the sportswear, appealing to fashion-conscious mothers.
Fitness Challenges
Fitness influencers can organize fitness challenges for kids, encouraging them to stay active while wearing the sportswear, thus demonstrating its practicality.
Testimonials and Success Stories
Sharing testimonials and success stories from other mothers and children who love the sportswear can build trust and credibility.
By leveraging these strategies, the brand can effectively reach and engage its target audience, driving awareness and sales for the children's sportswear in Egypt.
Influencer Match Preview
Influencer Matching Criteria
Extracted from Campaign Brief & Market Analysis
- Target Market
- Mothers in Egypt promoting kids' sportswear
- Campaign Objectives
- Looking for female influencers in Egypt who are mothers with kids aged 4 to 13 to promote sportswear for kids. Ideal influencers should be active in parenting, lifestyle, and sportswear niches.
- Influencer Persona
- Female influencers aged 25-45, located in Egypt, who are mothers with kids aged 4 to 13. They should be active in parenting, lifestyle, and sportswear niches.
- Content Themes
- #KidsSportswear #EgyptMoms #ActiveKids
@Farah Nofal - فرح نوفل
@Okaidi Jordan
@Okaidi Obaibi Middle East
@Brian “Boom” Lumbus
@Tykes Kids Wear
@OKAÏDI
