Brief
influencers mothers have kids their age from 4 to 13 their location is egypt
Mothers aged 25-45, living in Egypt, who create family-oriented content. They should have children aged 4 to 13 and be active on social media platforms like Instagram, TikTok, or YouTube.
Research Insight & Analysis
The query does not specify a particular product or service, but it does indicate a target demographic: mothers with children aged 4 to 13 in Egypt. Given this information, the product or service could be positioned to appeal to family-oriented needs, such as educational tools, children's clothing, toys, family activities, or parenting resources. The positioning should emphasize convenience, quality, and the well-being of children, aligning with the values and concerns of mothers in this demographic.
The ideal customer profile would be mothers residing in Egypt with children aged between 4 and 13 years. These mothers are likely to be active on social media platforms, seeking advice, tips, and products that can enhance their children's lives. They may be interested in educational content, parenting tips, child-friendly activities, and products that ensure their children's health and happiness.
Illustrative examples of target customers:
- A mother of a 5-year-old looking for educational toys that can aid in her child's development.
- A mother of an 8-year-old interested in finding extracurricular activities or sports programs.
- A mother of a 12-year-old seeking advice on managing pre-teen challenges and finding age-appropriate clothing.
To effectively reach the target customers, the following types of influencers would be suitable:
- Parenting Bloggers/Vloggers: Influencers who share parenting tips, child-rearing advice, and family activities. They can create content around the product or service, demonstrating its benefits for children and families.
- Family Lifestyle Influencers: These influencers often share their daily lives, including family outings, home life, and parenting experiences. They can showcase how the product or service fits seamlessly into their family routines.
- Educational Content Creators: Influencers who focus on educational content for children, such as learning activities, educational toys, and school-related advice. They can highlight the educational benefits of the product or service.
- Local Influencers in Egypt: Influencers based in Egypt who have a strong following among local mothers. They can provide culturally relevant content and recommendations that resonate with the target audience.
To engage the target audience and promote the product or service effectively, consider the following content ideas:
- Product Reviews and Demonstrations: Influencers can create detailed reviews and demonstrations of the product, showing how it benefits their children and fits into their daily lives.
- Parenting Tips and Hacks: Influencers can share tips and hacks related to parenting, incorporating the product as a helpful tool or resource.
- Family Activities and Challenges: Create content around family activities or challenges that involve the product, encouraging followers to participate and share their experiences.
- Educational Series: Develop a series of educational videos or posts that highlight the product's educational benefits, such as learning activities or developmental milestones.
- Cultural Relevance: Influencers can create content that ties the product to local customs, traditions, or events in Egypt, making it more relatable to the target audience.
By leveraging these content ideas and collaborating with the right influencers, the marketing campaign can effectively reach and engage mothers in Egypt, driving awareness and interest in the product or service.
Influencer Match List
Influencer Matching Criteria
Extracted from Campaign Brief & Market Analysis
- Target Market
- Mothers in Egypt with kids aged 4-13
- Campaign Objectives
- Looking for influencers who are mothers with children aged 4 to 13, located in Egypt. Ideal influencers should create content that resonates with other mothers and families in Egypt.
- Influencer Persona
- Mothers aged 25-45, living in Egypt, who create family-oriented content. They should have children aged 4 to 13 and be active on social media platforms like Instagram, TikTok, or YouTube.
- Content Themes
- #EgyptianMoms #ParentingEgypt #FamilyLifeEgypt
- Platform
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#1.Indjy Defraoui
85%
Match Score
@Indjy Defraoui
Journeying to heal and build healthier families. B.A and M.A in Psychology & Education. Provide online therapy sessions for adults & children
Followers:
95.8K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
18361
Location:
Egypt
Fit for"Mothers in Egypt with kids aged 4-13"
This influencer focuses on family and parenting, making them a strong candidate for the brand's campaign. Their content aligns well with the target audience of mothers with children aged 4 to 13. Additionally, their follower count is substantial, which could enhance the campaign's reach.
#2.Playpens for babies & toddlers
85%
Match Score
@Playpens for babies & toddlers
A safe place for babies & toddlers to crawl/walk/play
Age: 6m +
๐for details and orders
Followers:
18.2K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
11478
Location:
Egypt
Fit for"Mothers in Egypt with kids aged 4-13"
This influencer focuses on baby products and parenting, which aligns well with the brand's target audience. Their content is relevant to mothers with children aged 4 to 13, making them a suitable candidate for the campaign. Additionally, their follower count is substantial, which could enhance the campaign's reach.
#3.Mai El-Badawy | Kids & Parent Coach
85%
Match Score
@Mai El-Badawy | Kids & Parent Coach
๐งโโ๏ธ I support burnt out moms
๐ช๐ป Kids workshops
๐ฉโ๐ซ Workshops-Sessions-Consultations-Retreats
๐ Worldwide online sessions
๐ Discovery call ๐๐ป
Followers:
108.5K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
2643
Location:
Egypt
Fit for"Mothers in Egypt with kids aged 4-13"
This influencer focuses on supporting burnt-out moms and offers workshops and consultations, which aligns well with the brand's target audience of mothers. Their content style resonates with family-oriented themes, making them a suitable candidate for co-creating parenting tips and advice. Additionally, their location in Egypt matches the brand's requirements.
#4.BabysWiki
80%
Match Score
@BabysWiki
Providing Everything Mom & Baby Needs All Over Egypt.
Fast Shipping, Customer Care & Payment Options.๐ฉท
Visit Our Website๐๐ป
Followers:
20.9K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
1096
Location:
Egypt
Fit for"Mothers in Egypt with kids aged 4-13"
This influencer provides products and services for mothers and babies, which aligns well with the brand's target audience. Their focus on motherhood and family needs makes them a suitable candidate for the campaign. However, their follower count is moderate, which may limit their impact.
#5.AMINA DIAB | ๐ฟ๐๐ข๐๐๐๐๐๐๐๐๐
@AMINA DIAB | ๐ฟ๐๐ข๐๐๐๐๐๐๐๐๐
๐ฉ๐ปโ๐ซI provide therapy for kids, teens & parents๐
๐Childrensโ Author @feelingfriendsseries
๐ปTherapy๐ปConsultations๐ปLectures๐ปWorkshops
๐๐ ๐+201270777594
Followers:
157.8K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
152598
Location:
Egypt
Fit for"Mothers in Egypt with kids aged 4-13"
This influencer provides therapy for kids and parents, which resonates with the brand's focus on family-oriented content. Their experience and expertise in child development could enhance the authenticity of the campaign. However, the content may be more specialized and less relatable to the general audience of mothers.
#6.Sahar Said
@Sahar Said
๐ธ๏ธCEO & Founder @mishkahacademy
๐ธ๏ธICF Parenting Coach
๐ธ๏ธEarly Childhood Consultant
๐ธ๏ธParents & Teachers Trainer
Followers:
412|
Nano Influencer
Engagement Rate:
10.4%
Avg. View:
800
Location:
Fit for"Mothers in Egypt with kids aged 4-13"
This influencer is a parenting coach and early childhood consultant, which aligns perfectly with the brand's target audience. Their focus on parenting and education makes them a strong fit for the campaign. However, their follower count is low, which may limit their impact.