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Brief

"Looking for creators that are mothers with newly borns in New York"

Looking for creators that are mothers with newly borns in New York

Research Insight & Analysis

Product Positioning

The user's query does not specify a particular product or service, but it does indicate a focus on mothers with newborns in New York. This suggests that the product or service is likely related to parenting, baby care, or family lifestyle. The brand can be positioned as a trusted resource for new mothers, offering products or services that cater to the needs of both the mother and the newborn. Emphasizing safety, convenience, and support for new parents can help the brand stand out in the market.

Target Customers

The ideal customer profile would be new mothers residing in New York who are looking for reliable and high-quality products or services for their newborns. These customers are likely to be active on social media, seeking advice, tips, and recommendations from other mothers and parenting influencers. They value authenticity, trustworthiness, and practical solutions that can make their parenting journey easier.

Illustrative Examples:

  1. First-time mothers in their late 20s to early 30s who are navigating the challenges of newborn care.
  2. Working mothers who need efficient and time-saving products or services.
  3. Stay-at-home mothers who are looking for community support and engagement through social media.

Potential Influencer Matches

Types of Influencers:

  1. Parenting Bloggers/Vloggers: These influencers create content around parenting tips, baby care routines, and product reviews. They can provide detailed insights and personal experiences that resonate with new mothers.
  2. Lifestyle Influencers: Influencers who focus on family life, home organization, and daily routines can integrate the product or service into their content, showcasing its practical use in everyday life.
  3. Health and Wellness Influencers: These influencers can emphasize the safety and health benefits of the product or service, appealing to mothers who prioritize their baby's well-being.

Enriched Requirements:

  • Influencers should be based in New York or have a significant following in the area.
  • They should have a newborn or be in the early stages of motherhood to ensure relevance.
  • A strong engagement rate with their audience, particularly among new mothers.

Content Creation Ideas

General Ideas:

  1. Product Reviews and Demonstrations: Influencers can create detailed reviews and demonstrations of the product, highlighting its features and benefits.
  2. Day-in-the-Life Videos: Showcasing how the product fits into the daily routine of a new mother, emphasizing convenience and practicality.
  3. Q&A Sessions: Hosting live Q&A sessions where influencers answer questions from their followers about the product and share their personal experiences.

Creative Ideas:

  1. Newborn Care Challenges: Influencers can participate in challenges that involve using the product in creative ways, encouraging their followers to join in and share their experiences.
  2. Collaborative Content: Partnering with other parenting influencers to create collaborative content, such as joint reviews or shared experiences, to reach a broader audience.
  3. Storytelling Series: Creating a series of posts or videos that tell a story about the influencer's journey through motherhood, with the product playing a key role in their narrative.

By leveraging the influence and authenticity of these content creators, the brand can effectively reach and engage with its target audience, building trust and driving interest in its products or services.

Curated Influencer List
#1
Veronika Losyuk-Arena
Veronika Losyuk-Arena
@veronikalosyuk
United States
BEAUTY | FASHION | MOTHERHOOD COOL MOM 📍New York
Followers
161.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Seeking influencers who are mothers with newborns based in New York. Ideal candidates should be active on social media and create content related to motherhood, parenting, and newborn care."
This influencer is a mother based in New York and creates content related to motherhood, fashion, and beauty, making her a strong fit for the campaign.
#2
maddy_gutierrez_
maddy_gutierrez_
@maddy_gutierrez_
US
City mom trying to make it in the burbs NYC & CT maddy@maddygutierrez.com
Followers
121.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Seeking influencers who are mothers with newborns based in New York. Ideal candidates should be active on social media and create content related to motherhood, parenting, and newborn care."
This influencer is a mother based in the US and creates content related to motherhood, making her a good fit for the campaign. However, it is not specified if she is in New York.
#3
Cheerfulyaa
Cheerfulyaa
@UCsfBZZy54tvoacNdw-xcP_Q
Hi My Name is Alethea Dollie. I am a wife and I have two Beautiful children Danny and Lucy.This channel is going to be about faith,lifestyle,food and Beauty.
Followers
452
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

20%Match Score
Fit for"Seeking influencers who are mothers with newborns based in New York. Ideal candidates should be active on social media and create content related to motherhood, parenting, and newborn care."
This influencer creates content related to lifestyle, faith, and beauty, but there is no information about their location or focus on motherhood, making it difficult to determine their fit for the campaign.
#4
mallu girls
mallu girls
@UCQQ7TBDqoCU4L-6-WyNu-sw
Followers
3.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

10%Match Score
Fit for"Seeking influencers who are mothers with newborns based in New York. Ideal candidates should be active on social media and create content related to motherhood, parenting, and newborn care."
This influencer has a small following and there is no information about their content or location, making it difficult to determine their fit for the campaign.
#5
Alessio Terrana
Alessio Terrana
@UCokL89f5R453PIoN7YvLdFw
Followers
2.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

10%Match Score
Fit for"Seeking influencers who are mothers with newborns based in New York. Ideal candidates should be active on social media and create content related to motherhood, parenting, and newborn care."
This influencer has a small following and there is no information about their content or location, making it difficult to determine their fit for the campaign.
#6
The Mommy Helper Show
The Mommy Helper Show
@UCmDg6F997APcIVeXxjBY4Cw
Followers
1.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

10%Match Score
Fit for"Seeking influencers who are mothers with newborns based in New York. Ideal candidates should be active on social media and create content related to motherhood, parenting, and newborn care."
This influencer has a small following and there is no information about their content or location, making it difficult to determine their fit for the campaign.