Motorcycling enthusiasts based in Pune, India, with 15,000 to 50,000 followers, active on Instagram or YouTube.

Product Positioning

The product or service being promoted is related to motorcycling, and the focus is on influencers based in Pune, India. The brand can be positioned as a local expert or enthusiast in the motorcycling community, emphasizing the unique aspects of motorcycling culture in Pune. This could include highlighting scenic routes, local biking events, or community gatherings. The product can be positioned as a lifestyle choice, appealing to both seasoned riders and newcomers interested in the motorcycling experience.

Target Customers

The ideal customer profile includes individuals who are passionate about motorcycling, ranging from hobbyists to serious riders. They are likely to be tech-savvy, active on social media, and interested in exploring new products or experiences related to motorcycling. Examples of target customers include:

• Young professionals who use motorcycles for daily commuting and weekend adventures.
• College students who are part of motorcycling clubs or groups.
• Enthusiasts who participate in local motorcycling events or rallies.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Local Motorcycling Enthusiasts: Influencers who are well-known in the Pune motorcycling community and have a strong local following. They can provide authentic insights and recommendations.

• Lifestyle Bloggers: Influencers who focus on lifestyle and travel, with a segment dedicated to motorcycling. They can showcase the lifestyle aspect of motorcycling in Pune.

• Tech Reviewers: Influencers who review motorcycling gear and accessories. They can provide detailed reviews and recommendations to their followers.

The user-specified requirement of influencers having between 15,000 to 50,000 followers ensures a focus on micro-influencers who often have higher engagement rates and a more dedicated audience.

Content Creation Ideas

• Scenic Ride Videos: Create content featuring popular motorcycling routes around Pune, highlighting the beauty and adventure of the journey.

• Gear and Accessory Reviews: Collaborate with influencers to review and demonstrate the latest motorcycling gear, focusing on safety and style.

• Community Stories: Share stories of local motorcycling clubs or individual riders, showcasing their experiences and the sense of community.

• Event Coverage: Partner with influencers to cover local motorcycling events, providing live updates and engaging content for followers.

These content ideas aim to engage the target audience by tapping into their interests and the local motorcycling culture.