Film critics, movie bloggers, or actors in Los Angeles or Orange County with a strong presence on Instagram, YouTube, or TikTok.

Product Positioning

The film "OLD GUY" can be positioned as a unique cinematic experience, potentially appealing to audiences interested in films with mature themes or featuring seasoned actors. Given the focus on a world premiere, the campaign can emphasize exclusivity and the opportunity to be among the first to experience the film. This positioning can leverage the allure of Hollywood and the film industry since the target influencers are based in Los Angeles and Orange County, areas known for their strong ties to the entertainment industry.

Target Customers

The ideal customer profile for this campaign would include:

• Film Enthusiasts: Individuals who regularly attend film premieres and festivals, and have a keen interest in new releases.
• Local Residents: People living in Los Angeles and Orange County who are likely to attend local events and support regional film initiatives.
• Older Demographic: Given the title "OLD GUY," the film may appeal to an older audience who can relate to the themes or characters.
• Industry Professionals: Those working in or around the film industry who are interested in networking and staying updated on new releases.

Potential Influencer Matches

• Film Critics and Reviewers: Influencers who specialize in reviewing films and have a strong following among film enthusiasts. They can provide credible reviews and generate buzz around the premiere.
• Local Lifestyle Influencers: Influencers based in Los Angeles and Orange County who focus on local events and culture. They can attract local residents to the premiere.
• Celebrity Influencers: Well-known personalities in the film industry who can draw attention to the premiere through their large and engaged audiences.
• Niche Influencers: Influencers who cater to older demographics or have a focus on mature content, aligning with the potential themes of the film.

Content Creation Ideas

• Behind-the-Scenes Footage: Share exclusive clips or interviews with the cast and crew to build anticipation and provide insights into the making of the film.
• Premiere Event Coverage: Live stream or post updates from the premiere event, capturing the excitement and atmosphere to engage audiences who cannot attend.
• Thematic Discussions: Host discussions or panels on themes related to the film, potentially involving influencers or experts in relevant fields.
• Interactive Contests: Organize contests or giveaways for premiere tickets, encouraging followers to engage with the campaign and share it with their networks.

These strategies can help create a comprehensive and engaging marketing campaign that leverages the strengths of the film and its connection to the Los Angeles and Orange County areas.