Mum influencers aged 25-40 in the Netherlands, focusing on children's fashion.

Product Positioning

The brand or product in question appears to be related to children's fashion, specifically targeting mothers who are interested in sharing and showcasing their children's fashion. In the existing market, this product can be positioned as a trendy and stylish option for parents who want their children to be well-dressed and fashionable. The brand can emphasize quality, comfort, and the latest fashion trends for kids, appealing to parents who value both aesthetics and practicality in children's clothing.

Target Customers

The ideal customer profile includes mothers who are active on social media and enjoy sharing aspects of their children's lives, particularly fashion. These customers are likely to be in the age range of 25-40, tech-savvy, and interested in lifestyle and fashion trends. They may also be part of online communities or groups focused on parenting and children's fashion.

Illustrative examples of target customers:

• A 30-year-old mother who frequently posts pictures of her children on Instagram, showcasing their outfits and daily activities.
• A 35-year-old parent who follows parenting and fashion blogs and is interested in the latest trends in children's clothing.
• A 28-year-old mother who participates in online forums and discussions about parenting and children's fashion.

Potential Influencer Matches

The ideal influencers for this campaign would be:

• Mum Influencers: Mothers who have a strong presence on social media platforms like Instagram and Facebook, sharing content related to parenting and children's fashion. They can effectively reach the target audience by showcasing the brand's products in real-life settings with their children.

• Lifestyle Bloggers: Influencers who focus on family life, parenting tips, and fashion. They can create engaging content that highlights the brand's unique selling points and resonates with their followers.

• Fashion Influencers: While primarily focused on adult fashion, these influencers can occasionally feature children's fashion, especially if they have a family-oriented audience.

Content Creation Ideas

• Outfit of the Day (OOTD) Posts: Encourage influencers to share daily or weekly posts featuring their children wearing the brand's clothing, highlighting different styles and combinations.

• Behind-the-Scenes Content: Share videos or stories of the influencers shopping for or unboxing the brand's products, providing a personal touch and authenticity.

• Fashion Challenges: Create a challenge where influencers and their followers can participate by styling their children in creative ways using the brand's clothing, with a chance to win prizes.

• Seasonal Lookbooks: Collaborate with influencers to create lookbooks for different seasons, showcasing how the brand's clothing can be styled for various weather conditions and occasions.

These content ideas aim to engage the target audience, increase brand visibility, and encourage interaction and sharing among followers.