To effectively position the brand, product, or service in the existing market, it is crucial to understand the unique selling points (USPs) and how they differentiate from competitors. For instance, if the product is a new skincare line, it can be positioned as a natural, eco-friendly alternative to existing products. Highlighting benefits such as organic ingredients, cruelty-free testing, and sustainable packaging can attract environmentally conscious consumers.
The ideal customer profile would depend on the product being promoted. For a skincare line, the target customers could be:
Given the user's requirement for Mumbai-based micro-influencers on Instagram, the following types of influencers would be suitable:
To align with the brand and create engaging content, consider the following ideas:
By leveraging these strategies, the brand can effectively reach its target audience and create a strong presence in the market.
Extracted from Campaign Brief & Market Analysis