MyInfluencer
Brief

we need a travel influencers and they have to make a rela estate video and the influencer should be of mumbai location

Travel influencers based in Mumbai with a strong following and expertise in creating video content. They should be able to engage their audience with high-quality real estate videos.

Research Insight & Analysis

Product Positioning

The user's query indicates a need for travel influencers to create real estate videos in Mumbai. This suggests a unique positioning where the real estate market is being promoted through the lens of travel and lifestyle. The brand or service can be positioned as offering premium or unique real estate opportunities that appeal to those who value lifestyle, location, and luxury. By leveraging travel influencers, the brand can highlight the attractiveness of the properties in Mumbai, showcasing not just the homes but also the lifestyle and amenities that come with living in such a vibrant city.

Target Customers

The ideal customer profile for this campaign would likely include:

  • High Net-Worth Individuals (HNWIs): People looking for luxury properties in prime locations.
  • Young Professionals: Individuals who are career-focused and looking for modern, stylish living spaces.
  • Expats and NRIs (Non-Resident Indians): Those who are looking to invest in real estate in Mumbai.
  • Travel Enthusiasts: People who are inspired by travel and lifestyle content and may be interested in owning property in a city they love to visit.

Illustrative examples:

  • A young tech entrepreneur looking for a modern apartment in a bustling area of Mumbai.
  • An NRI family wanting to invest in a luxury property in Mumbai for future relocation.
  • A travel blogger who is inspired by the lifestyle and wants to own a piece of the city they frequently visit.

Potential Influencer Matches

Travel Influencers

  • Local Travel Influencers: Influencers based in Mumbai who can provide authentic and relatable content about the city and its real estate market.
  • Luxury Travel Influencers: Those who focus on high-end travel experiences and can appeal to HNWIs and expats.
  • Lifestyle Influencers: Influencers who cover a broad range of topics including travel, lifestyle, and real estate, and can provide a holistic view of living in Mumbai.

Content Creators

  • YouTube Vloggers: Ideal for creating detailed video tours of properties and the surrounding areas.
  • Instagram Influencers: Perfect for visually appealing content that can highlight the aesthetics of the properties and the lifestyle.
  • Bloggers: Those who can write in-depth articles about the real estate market in Mumbai, providing valuable insights and information.

Content Creation Ideas

General Ideas

  • Property Tours: Detailed video tours of the properties, showcasing unique features, amenities, and the surrounding neighborhood.
  • Lifestyle Vlogs: Videos that highlight a day in the life of living in Mumbai, focusing on the convenience, culture, and attractions nearby.
  • Neighborhood Guides: Content that explores different neighborhoods in Mumbai, providing insights into the best places to live based on lifestyle preferences.

Creative Ideas

  • "A Day in Mumbai" Series: A series of videos where influencers spend a day exploring different parts of Mumbai, ending with a tour of a featured property.
  • "Why I Love Mumbai" Testimonials: Influencers share personal stories and reasons why they love living in Mumbai, tying it back to the real estate opportunities.
  • Virtual Reality Tours: Creating immersive VR tours of the properties that can be shared on social media and through influencer channels.

By leveraging travel influencers with a strong presence in Mumbai, the campaign can effectively reach and engage the target audience, showcasing the real estate properties in a compelling and aspirational manner.

Curated Influencer List - Searching

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