音乐行业的影响者，活跃于中国，可能是音乐家、DJ或音乐评论家。

Product Positioning

The focus is on music influencers in China, suggesting a campaign that leverages the growing music scene and digital platforms in the region. The product or service should be positioned to resonate with the vibrant and diverse music culture in China. This could involve aligning with popular music trends, genres, or emerging artists that are gaining traction among Chinese audiences. The brand should emphasize its connection to music, creativity, and cultural relevance to stand out in the market.

Target Customers

The ideal customer profile would include young, tech-savvy individuals who are passionate about music and actively engage with digital content. These customers are likely to be between the ages of 18-35, living in urban areas, and frequent users of social media platforms like Weibo, Douyin (TikTok), and Bilibili. They are open to discovering new music and trends and are influenced by popular culture and online communities.

Illustrative Examples

• University students who follow music trends and attend live music events.
• Young professionals who use music as a form of relaxation and entertainment.
• Teenagers who are fans of popular Chinese and international music artists.

Potential Influencer Matches

Music Artists

Collaborating with emerging or established music artists who have a strong following in China can help reach the target audience effectively. These influencers can create content that integrates the brand with their music, such as music videos or live performances.

Social Media Personalities

Influencers who specialize in music reviews, playlists, or music-related content on platforms like Douyin and Bilibili can help promote the brand to a wider audience. They can create engaging content that highlights the brand's connection to the music industry.

Lifestyle Influencers

Lifestyle influencers who incorporate music into their content, such as fitness enthusiasts who use music in workout routines or travel bloggers who feature music festivals, can also be effective partners. They can showcase the brand in diverse contexts, appealing to different segments of the target audience.

Content Creation Ideas

• Music Challenges: Create a branded music challenge on Douyin, encouraging users to participate and share their versions, potentially going viral.

• Behind-the-Scenes Content: Collaborate with music artists to produce behind-the-scenes content of music video shoots or recording sessions, offering exclusive insights to fans.

• Live Streaming Events: Host live streaming events with influencers and artists, featuring performances, Q&A sessions, and interactive activities with the audience.

• User-Generated Content Campaigns: Encourage fans to create and share their own music-related content using a specific hashtag, fostering community engagement and brand visibility.

These strategies can help the brand connect with the target audience and leverage the influence of music culture in China.