Music theatre enthusiasts, performers, or students who create video content (vlogs, performances, reviews, tutorials) on YouTube and TikTok. Active and engaged audience interested in musical theatre.

Product Positioning

Music theatre projects can be positioned in several ways, depending on the specific project. If it's a new musical, positioning could focus on its originality, the talent involved, or the emotional impact of the story. For revivals, the focus could be on a fresh interpretation, a star cast, or the timelessness of the themes. If it's a smaller, independent production, positioning could highlight its intimacy, its unique setting, or its accessibility to a local audience. A key angle is to emphasize the experience – the feeling of being part of a live performance, the connection with the performers, and the escape from everyday life.

Target Customers

The ideal customer profile for music theatre projects is diverse, but some common traits emerge:

• The Theatre Enthusiast: This person regularly attends musicals and plays, follows theatre news, and enjoys discussing productions with friends. They are likely to be active on social media, sharing their experiences and reviews. Example: A 45-year-old teacher who subscribes to a local theatre company and attends Broadway shows when traveling.

• The Arts Supporter: This individual values cultural experiences and supports local arts organizations. They may not be exclusively interested in theatre but appreciate the value it brings to the community. Example: A 60-year-old retired lawyer who donates to arts charities and attends a variety of cultural events.

• The Student/Young Adult: This demographic is often drawn to innovative or edgy productions and may be more price-sensitive. They are highly active on social media and influenced by online reviews and recommendations. Example: A 22-year-old university student studying performing arts who seeks out affordable theatre options.

• The Family: Families with children may be interested in family-friendly musicals or plays, especially during school holidays. They are looking for entertainment that is both engaging and appropriate for all ages. Example: A 38-year-old parent with two children who seeks out family-friendly entertainment options.

Potential Influencer Matches

• Music Theatre Vloggers: These influencers create video content specifically about music theatre, including reviews, interviews, behind-the-scenes footage, and discussions about the art form. They reach theatre enthusiasts and can provide in-depth analysis and recommendations.

• YouTube Theatre Critics: These influencers offer critical reviews and commentary on theatre productions. They can influence ticket sales and shape public opinion.

• TikTok Theatre Creators: These influencers create short-form video content related to music theatre, such as song covers, dance routines, and comedic skits. They reach a younger audience and can generate buzz around a production.

• Broadway/West End Stars: These established performers have a large following and can promote a project to their fans. Their involvement can add credibility and prestige.

• Local Arts & Culture Bloggers: These influencers focus on the arts scene in a specific city or region. They can reach a local audience and promote a project to potential attendees in the area.

Content Creation Ideas

• Behind-the-Scenes Vlogs: Offer a glimpse into the making of the production, featuring interviews with the cast and crew, rehearsals, and costume fittings.

• Song Covers and Dance Challenges: Encourage audience participation by creating a song cover or dance challenge related to the production.

• Character Spotlights: Create short videos or posts highlighting individual characters and their stories.

• "Day in the Life" Videos: Follow a cast member or crew member for a day to show what it's like to work on the production.

• Educational Content: Create videos or posts explaining the history or context of the musical or play.

• Interactive Q&A Sessions: Host live Q&A sessions with the cast and crew on social media.

• TikTok Skits: Create short, funny skits based on scenes or characters from the production.

• Collaborations: Partner with other influencers or brands to cross-promote the project.