Weiblich, 18-35 Jahre, Schweiz, Mode/Nachhaltigkeit/Tiere, aktiv auf Instagram und TikTok.

Product Positioning

The product, which focuses on t-shirts made from organic cotton and features cat-themed designs within the casual fashion segment, can be positioned as an eco-friendly and trendy choice for consumers who value sustainability and animal themes. This positioning taps into the growing market of environmentally conscious consumers who prefer organic materials and are likely to support brands that align with their values.

To differentiate from competitors, the brand could emphasize unique design elements, such as limited edition prints or collaborations with local artists, which can create a sense of exclusivity and community engagement. Additionally, highlighting the ethical production process and the benefits of organic cotton can resonate with the target audience.

Target Customers

The ideal customer profile for this product includes:

• Eco-conscious Millennials and Gen Z: Individuals aged 18-35 who prioritize sustainability in their purchasing decisions. They are likely to be active on social media and engage with brands that reflect their values.

• Cat Lovers: Pet owners and enthusiasts who have a strong affinity for cats. This group often seeks products that showcase their love for their pets, making them more inclined to purchase cat-themed apparel.

• Fashion-forward Individuals: Consumers who are interested in casual fashion trends and seek comfortable yet stylish clothing options. They appreciate unique designs and are willing to pay a premium for quality materials.

Examples of potential customers could include a 25-year-old graphic designer who loves cats and shares her fashion choices on Instagram, or a 30-year-old environmental activist who promotes sustainable living through their blog.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Eco-friendly Lifestyle Influencers: These influencers focus on sustainable living and can authentically promote the organic cotton aspect of the t-shirts. Their audience is likely to appreciate eco-conscious products.

• Pet Influencers: Influencers who specialize in pet content, particularly cat-focused accounts, can showcase the t-shirts in a relatable context, appealing directly to cat lovers.

• Fashion Influencers: Casual fashion influencers who emphasize comfort and style can help position the t-shirts as trendy wardrobe staples. Their followers are often looking for new fashion ideas and are likely to engage with unique designs.

• Local Influencers: Collaborating with influencers based in Switzerland can help create a sense of community and local pride, which can be particularly effective in promoting a locally produced product.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Behind-the-Scenes Production Stories: Share the journey of how the t-shirts are made, focusing on the sustainable practices and materials used. This can create a deeper connection with the audience.

• Cat-themed Fashion Challenges: Encourage followers to share their outfits featuring the t-shirts in creative ways, possibly through a contest or hashtag campaign.

• Sustainable Living Tips: Create content that educates the audience on the benefits of organic cotton and sustainable fashion choices, positioning the brand as a thought leader in eco-friendly fashion.

• Collaborative Design Projects: Partner with local artists or influencers to create limited edition designs, showcasing the collaborative process and generating buzz around new releases.

• User-generated Content: Encourage customers to share photos of themselves wearing the t-shirts with their cats, creating a community around the brand and increasing engagement.

These content ideas can help build brand awareness, foster community, and drive sales through authentic engagement with the target audience.