The user's query is focused on finding nano and micro tech influencers on YouTube who are based in India and create content in English. This suggests that the product or service being promoted is likely related to technology and is aimed at an English-speaking audience in India. The product positioning should emphasize innovation, reliability, and relevance to the Indian market. Highlighting features that cater to the unique needs and preferences of Indian consumers can help in creating a strong market fit.
The ideal customer profile for this campaign would be tech-savvy individuals in India who consume content in English. These customers are likely to be:
Illustrative examples include:
Nano influencers typically have between 1,000 to 10,000 followers. They are known for their high engagement rates and close-knit communities. Suitable nano influencers for this campaign could be:
Micro influencers usually have between 10,000 to 100,000 followers. They have a broader reach while still maintaining a strong connection with their audience. Suitable micro influencers for this campaign could be:
By leveraging the reach and engagement of nano and micro influencers, the campaign can effectively target tech-savvy individuals in India who consume content in English. The suggested content ideas can help in creating engaging and informative content that resonates with the target audience.
Extracted from Campaign Brief & Market Analysis