Nano influencers aged 18-30, based in the US, involved in education or student life, active on Instagram/TikTok/YouTube.

Product Positioning

The focus is on finding nano influencers in the education sector targeting students in the US. The product or service should be positioned as a valuable educational tool or resource that enhances learning experiences for students. It could be an innovative educational app, a study aid, or a platform offering tutoring services. The positioning should emphasize accessibility, affordability, and effectiveness in improving academic performance or learning outcomes.

Target Customers

The ideal customer profile includes students in high school and college who are looking for ways to improve their academic performance or enhance their learning experience. These students are tech-savvy, often using digital tools and platforms for studying. They are also active on social media, seeking recommendations and reviews from peers and influencers.

Illustrative examples of target customers:

• High school students preparing for college entrance exams
• College students looking for supplementary learning resources
• Students interested in STEM subjects seeking additional support

Potential Influencer Matches

Nano influencers in the education sector who have a small but highly engaged following of students would be ideal. These influencers could be:

• Student bloggers or vloggers who share study tips and educational content
• Young educators or tutors who provide insights and advice on academic success
• College students who document their learning journey and share resources

These influencers can effectively reach the target customers by creating relatable and authentic content that resonates with students' needs and aspirations.

Content Creation Ideas

• Study Tips and Hacks: Influencers can share unique study techniques or productivity hacks that incorporate the product or service.

• Day in the Life: A vlog or blog post detailing a day in the life of a student using the educational tool, highlighting its benefits and ease of use.

• Success Stories: Featuring testimonials or case studies of students who have improved their grades or learning experience using the product.

• Interactive Challenges: Hosting challenges or contests that encourage students to engage with the product and share their experiences on social media.

These content ideas aim to create engaging and shareable content that can capture the attention of the target audience and potentially go viral.