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Brief

"Nano Influencers for tool belt and rigs campaign that are based in united states"

Nano Influencers for tool belt and rigs campaign that are based in united states

Research Insight & Analysis

Product Positioning

The product in question is tool belts and rigs, which are essential for professionals in various trades such as construction, carpentry, electrical work, and other manual labor-intensive jobs. These products can be positioned as high-quality, durable, and ergonomically designed to enhance productivity and comfort for users. Emphasizing features like material quality, storage capacity, and ease of use can help differentiate the product in a competitive market.

Target Customers

The ideal customer profile for tool belts and rigs includes:

  • Construction Workers: Individuals working on construction sites who need to carry multiple tools and accessories.
  • Carpenters: Professionals who require easy access to their tools while working on projects.
  • Electricians: Tradespeople who need to organize and transport various electrical tools and components.
  • DIY Enthusiasts: Hobbyists who engage in home improvement projects and need reliable tool storage solutions.

Illustrative examples:

  • A construction worker named John who works on residential and commercial projects and needs a durable tool belt to keep his tools organized and easily accessible.
  • A carpenter named Sarah who specializes in custom furniture and requires a tool rig that can hold her specialized tools securely.
  • An electrician named Mike who frequently works on wiring installations and needs a tool belt with multiple compartments for different tools and parts.

Potential Influencer Matches

Types of Influencers

  • Trade Professionals: Influencers who are experienced professionals in construction, carpentry, or electrical work. They can provide authentic reviews and demonstrate the product's effectiveness in real-world scenarios.
  • DIY and Home Improvement Enthusiasts: Content creators who focus on DIY projects and home improvement tips. They can showcase the product in various projects, highlighting its versatility and practicality.
  • Tool Reviewers: Influencers who specialize in reviewing tools and equipment. Their detailed reviews can help build credibility and trust among potential customers.

Enriching User's Requirements

  • Nano Influencers: Focus on influencers with a smaller but highly engaged following (1,000 to 10,000 followers). These influencers often have a more personal connection with their audience, leading to higher engagement rates.

Content Creation Ideas

General Ideas

  • Product Reviews: Detailed reviews highlighting the features, benefits, and real-world applications of the tool belts and rigs.
  • How-To Videos: Tutorials on how to set up and use the tool belts and rigs effectively for different types of projects.
  • Comparison Videos: Comparing the tool belts and rigs with other similar products in the market to showcase their unique advantages.

Creative Ideas

  • Day-in-the-Life: Influencers can create content showing a day in their life using the tool belts and rigs, emphasizing how the product enhances their workflow and productivity.
  • Challenge Videos: Influencers can take on a project challenge using only the tools stored in the tool belt or rig, demonstrating its capacity and organization.
  • User-Generated Content: Encourage followers to share their own photos and videos using the tool belts and rigs, creating a community-driven content series.

By leveraging these strategies, the marketing campaign can effectively reach and engage the target audience, driving awareness and sales for the tool belts and rigs.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Nano influencers for tool belts and rigs
Campaign Objectives
Looking for nano influencers based in the United States to promote tool belts and rigs. Ideal influencers are those who create content related to tools, construction, or DIY projects.
Influencer Persona
Nano influencers in the United States who focus on tools, construction, or DIY projects.
Content Themes
#ToolBelt #DIYProjects #ConstructionTools
#1
RR Buildings
RR Buildings
@UCWXEQsK3UiHszjwgGN5HUeQ
US
Custom Post Frame Builder. I upload 1-2 videos a week and try to show as much of the process as possible. I also love tools, and have a weekly toolsday video you should check out! All Business inquiries: teamkyle@gersh.com RR Post Frame Building Plans available here https://rrplans.bigcartel.com/ If you'd like to support me, below are various ways to help! Shirts: https://rrbuildings.bigcartel.com/ Hats: https://rooster.beachandbarn.com/youtube patreon: www.patreon.com/rrbuildings Instagram: www.instagram.com/rrbuildings TRY A FREE Trial Pack of SASHCO Sealants https://www.sashco.com/rr-buildings/ Save on ISOtunes Hearing protection https://shop.isotunes.com/rrb
Followers
1.7M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for nano influencers based in the United States to promote tool belts and rigs. Ideal influencers are those who create content related to tools, construction, or DIY projects."
This influencer is a custom post frame builder based in the US, with content that aligns well with the brand's focus on tools and construction. They can authentically integrate the brand's products into their content.
#2
Perkins Builder Brothers
Perkins Builder Brothers
@UCKwM-7sO1_Tw9EmYhKfpBBw
US
Pro building and project tips on how to build better homes... always with a bit of humor. Construction techniques that will save time and money. We are actively looking for partners and sponsors! Email us at perkinsbuilderbros@gmail.com Learn more about us at: https://www.perkinsbuilderbrothers.com/
Followers
998.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for nano influencers based in the United States to promote tool belts and rigs. Ideal influencers are those who create content related to tools, construction, or DIY projects."
This influencer is a professional builder based in the US with a strong focus on construction and DIY content. They can authentically integrate the brand's products into their content.
#3
Travis Collins
Travis Collins
@toolsbydesign
United States
Home Improvement & Backyard Lifestyle Expert Tools, Remodeling, & OPE The Mini Fleet: Kei Trucks/Tractor/Excavator Upcoming: '70 Chevelle SS 454 Resto
Followers
1.6M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for nano influencers based in the United States to promote tool belts and rigs. Ideal influencers are those who create content related to tools, construction, or DIY projects."
This influencer is based in the US and focuses on home improvement and tools, making them a strong fit for the brand's target audience and content ideas.
#4
Kenny Lock
Kenny Lock
@the_general_contractor
US
🔨 General Contractor 📧 Kennylocktiktok@gmail.com
Followers
45.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for nano influencers based in the United States to promote tool belts and rigs. Ideal influencers are those who create content related to tools, construction, or DIY projects."
As a general contractor, this influencer's content is highly relevant to the brand's focus on tools and construction. Their audience is likely to be interested in tool belts and rigs.
#5
Hannah
Hannah
@hanmade.details
US
DIY’ing my way through life✨🔨💕🌿 more DIY on insta 💌Hanmade.details@gmail.com
Followers
144.7K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for nano influencers based in the United States to promote tool belts and rigs. Ideal influencers are those who create content related to tools, construction, or DIY projects."
This influencer is based in the US and focuses on DIY projects, which aligns well with the brand's target audience. Their follower count is within the nano influencer range, making them a good fit.
#6
DIY COACH CO. | Construction
DIY COACH CO. | Construction
@diycoach.co
United States
DIY Construction 🛠️ & Home Renovations 🏠 FOLLOW our YouTube! ⬇️
Followers
67.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for nano influencers based in the United States to promote tool belts and rigs. Ideal influencers are those who create content related to tools, construction, or DIY projects."
This influencer is based in the US and focuses on DIY construction and home renovations, which aligns well with the brand's target audience. Their follower count is within the nano influencer range, making them a good fit.