Nano influencers who are mechanics or car builders, based in the United States, creating content on Instagram related to car builds and mechanical work.

Product Positioning

The user's query is focused on finding nano influencers on Instagram who are mechanics or involved in car builds, based in the United States. This suggests that the product or service being promoted is likely related to the automotive industry, specifically targeting car enthusiasts, DIY mechanics, or individuals interested in car modifications and builds. The brand can be positioned as a go-to resource for high-quality automotive parts, tools, or services that cater to the needs of car builders and mechanics.

Target Customers

The ideal customer profile for this campaign would include:

• DIY Mechanics: Individuals who enjoy working on their own cars and are always looking for reliable parts and tools.
• Car Enthusiasts: People who have a passion for cars, especially those interested in modifying and customizing their vehicles.
• Automotive Hobbyists: Individuals who engage in car builds as a hobby and are active in the car community.
• Young Adults: Typically males aged 18-35 who are active on social media and follow automotive content.

Illustrative examples:

• A 25-year-old male who spends weekends working on his car and follows several car build accounts on Instagram.
• A 30-year-old automotive technician who shares his car repair and modification projects on social media.
• A 22-year-old college student who is part of a car club and frequently posts about car meets and modifications.

Potential Influencer Matches

Given the user's requirements, the following types of influencers would be suitable:

• Nano Influencers (1K-10K followers): These influencers have a smaller but highly engaged audience. They are often seen as more authentic and trustworthy by their followers. Mechanics or car builders in this category can provide detailed reviews and tutorials, making them ideal for promoting automotive products.

• Mechanics: Professional or hobbyist mechanics who share their repair and modification projects. They can demonstrate the practical use of the products and provide expert opinions.

• Car Builders: Individuals who document their car build projects from start to finish. They can showcase the products in action and highlight their benefits in real-world applications.

Content Creation Ideas

To maximize the impact of the campaign, consider the following content ideas:

• Tutorial Videos: Step-by-step guides on how to use the products for specific car repairs or modifications. These can be shared as Instagram Reels or IGTV videos.

• Before and After Posts: Showcasing the transformation of a car using the promoted products. This type of content is visually appealing and can attract a lot of engagement.

• Product Reviews: Honest reviews from the influencers, highlighting the features and benefits of the products. These can be in the form of posts, stories, or live sessions.

• Collaborative Builds: Partner with influencers to work on a car build project using the products. Document the process and share updates regularly to keep the audience engaged.

• Giveaways and Contests: Organize giveaways or contests where followers can win the products. This can increase brand visibility and follower engagement.

By leveraging these content ideas and collaborating with the right influencers, the campaign can effectively reach and resonate with the target audience, driving both engagement and conversions.