Nano influencers with under 20k followers who create content around thrift/secondhand/sustainable fashion, affordability/savings, and vintage items. They should post hauls featuring top brands like Free People and Lululemon and have Poshmark in their bio.

Product Positioning

The user's query focuses on identifying nano influencers who promote thrift/secondhand/sustainable fashion, affordability/savings, and vintage items. The brand or service being promoted likely revolves around sustainable fashion, affordability, and possibly a platform like Poshmark. The ideal positioning for this brand would be as a go-to destination for eco-conscious consumers who value sustainability, affordability, and unique vintage finds. The brand can emphasize its commitment to reducing fashion waste, offering high-quality secondhand items, and providing a platform for budget-friendly fashion enthusiasts.

Target Customers

The ideal customer profile for this brand includes:

• Eco-conscious Consumers: Individuals who prioritize sustainability and are looking to reduce their environmental footprint by purchasing secondhand or thrifted items.
• Budget-conscious Shoppers: People who are looking for affordable fashion options without compromising on style or quality.
• Vintage Enthusiasts: Customers who have a passion for unique, vintage fashion pieces and enjoy the thrill of finding one-of-a-kind items.
• Young Adults and Millennials: Typically aged between 18-35, who are active on social media platforms like TikTok and Instagram, and are influenced by trends and peer recommendations.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable:

• Thrift/Secondhand/Sustainable Fashion Influencers: These influencers focus on promoting sustainable fashion choices, thrift hauls, and secondhand shopping tips. They align well with the brand's eco-conscious positioning.
• Affordability/Savings Influencers: Influencers who share tips on saving money, finding deals, and shopping on a budget. They can highlight the affordability aspect of the brand.
• Vintage Fashion Influencers: Creators who have a passion for vintage fashion and regularly share their vintage finds and styling tips.
• Haul Creators Featuring Top Brands: Influencers who post haul videos featuring popular brands like Free People and Lululemon, which can attract a wider audience.
• Poshmark Users (Non-Affiliates): Influencers who have Poshmark links in their bio but are not part of the Poshmark affiliate program. They can provide authentic reviews and promote the platform organically.

Content Creation Ideas

Here are some content ideas that align with the brand and have the potential to go viral:

• Thrift Hauls and Try-Ons: Influencers can share their latest thrift hauls, showcasing the unique and stylish pieces they found, and how they style them.
• Sustainable Fashion Tips: Content that educates followers on the benefits of sustainable fashion, how to shop secondhand, and tips for maintaining thrifted items.
• Budget-Friendly Fashion Challenges: Influencers can create challenges where they put together stylish outfits within a specific budget, highlighting the affordability of the brand.
• Vintage Lookbooks: Creators can share lookbooks featuring vintage pieces, providing inspiration for followers who love retro fashion.
• Brand Comparisons: Influencers can compare thrifted items with similar pieces from popular brands like Free People and Lululemon, showcasing the value and quality of secondhand items.
• Poshmark Tips and Tricks: Content that provides tips on how to successfully buy and sell on Poshmark, encouraging followers to engage with the platform.

By collaborating with these types of influencers and leveraging these content ideas, the brand can effectively reach its target audience and promote its values of sustainability, affordability, and unique fashion finds.