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Brief

"nano influencer in youtube to sell our product like shoes clothes"

nano influencer in youtube to sell our product like shoes clothes

Research Insight & Analysis

Research and Analysis

Product Positioning

The products in question are shoes and clothes, which are highly competitive markets. To stand out, the brand should focus on unique selling propositions (USPs) such as quality, design, comfort, sustainability, or affordability. Positioning the brand as trendy, eco-friendly, or offering exclusive designs can attract specific customer segments. For new products, consider highlighting innovative features or limited-edition collections to create buzz.

Target Customers

Based on the positioning, the ideal customer profile would include:

  • Fashion Enthusiasts: Individuals who follow the latest trends and are always looking for new styles.
  • Eco-conscious Consumers: Customers who prioritize sustainability and ethical production in their purchasing decisions.
  • Young Adults and Teenagers: Typically aged 16-30, who are active on social media and influenced by online trends.
  • Budget-conscious Shoppers: Those looking for stylish yet affordable options.

Illustrative examples:

  • A 22-year-old college student who follows fashion influencers on YouTube and is always on the lookout for trendy yet affordable clothing.
  • A 28-year-old professional who prefers sustainable brands and follows eco-friendly lifestyle channels.
  • A 19-year-old who loves sneaker culture and follows YouTube channels dedicated to shoe reviews and unboxings.

Potential Influencer Matches

Given the user's request for nano influencers on YouTube, the following types of influencers would be suitable:

  • Fashion Reviewers: Nano influencers who review and style different clothing and shoe brands. They can provide honest reviews and styling tips, which resonate well with fashion enthusiasts.
  • Lifestyle Vloggers: Influencers who share their daily lives, including fashion hauls and outfit ideas. They can seamlessly integrate the products into their content.
  • Sustainable Living Advocates: Influencers focused on eco-friendly and sustainable living. They can highlight the brand's commitment to sustainability.
  • Sneaker Enthusiasts: Influencers who specialize in sneaker culture, unboxings, and reviews. They can attract young adults interested in the latest shoe trends.

Content Creation Ideas

To effectively promote the products, consider the following content ideas:

  • Unboxing and First Impressions: Influencers can unbox the products and share their initial thoughts, focusing on design, comfort, and quality.
  • Styling Tips and Lookbooks: Create videos where influencers style the shoes and clothes in various outfits, providing viewers with fashion inspiration.
  • Sustainable Fashion Features: If the brand focuses on sustainability, influencers can create content around the eco-friendly aspects of the products, such as the materials used and the brand's ethical practices.
  • Giveaways and Contests: Collaborate with influencers to host giveaways, encouraging viewers to engage with the brand and the influencer's content.
  • Behind-the-Scenes: Share the story behind the brand, including the design process, production, and the people involved. This can create a deeper connection with the audience.

By leveraging these content ideas and collaborating with the right nano influencers, the brand can effectively reach its target customers and create a strong presence in the market.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Nano influencers on YouTube for fashion products
Influencer Persona
Fashion enthusiasts with a small but engaged following
Content Themes
#FashionHaul #OutfitIdeas #Unboxing
#1
Ragina Starr
Ragina Starr
@UCcLGUuqTBvE84fLf4WyuPeA
US
Heyyy โญ๏ธ Friends! Welcome back to my channel. Make sure you like, comment and subscribe! In todayโ€™s video, i will be doing a thift shopping for my son. I will be back bect week shopping for me! Stay tuned ๐Ÿ’• - Sincerely ragina starr โ€Žโ™กโ€งโ‚Šหš โ”€โ”€โ˜… ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ ๐ฐ๐ข๐ญ๐ก ๐ฆ๐ž. โ‹† Instagram Main Page: @raginastarr โ‹† Tiktok: @raginastarr โ‹† Pinterest: @raginastarr my nail tech: @repyoursets on IG Size large Shoe size 10 [ ๐Ÿ๐ซ๐ž๐ช๐ฎ๐ž๐ง๐ญ๐ฅ๐ฒ ๐š๐ฌ๐ค๐ž๐ ] โ Whatโ€™s your editing software? Capcut pro What camera do you use? iPhone 13 or canon m50 Fav color? Pink and lime green Sub Count: 751 ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ข๐ง๐ช๐ฎ๐ข๐ซ๐ž๐ฌ ๐จ๐ง๐ฅ๐ฒ: Contactraginagina@gmail.com #backtoschool #backtoschoolhaul #backtoschoolclothinghaul #atlanta #lifestyle #lifestyle #subscribetomychannel #atl #blessed #vlog #vlog #foodie #fashionhaul #fashion #shorts #selfcare #singlemon
Followers
3.1K
Micro Influencer

Engagement Rate

9999

85%Match Score
Fit for"Nano influencers on YouTube for fashion products"
Ragina Starr has a very small following, which fits the brand's 'small but engaged' profile. Her content on lifestyle and fashion hauls aligns well with the brand's content ideas, making her a good fit for authentic integration.
#2
Parker York Smith
Parker York Smith
@UCDHnXzXMy11cWm95J-Lw-bQ
US
Here we talk about fashion in a way that's less serious and intimidating. It's been a way for me to express myself since I was a little kid, and I've learned a lot of tips and tricks along the way. Not only do I want to share them with you, but I want to have some fun while doing so. Let's stop taking ourselves so seriously and try to enjoy ourselves, sound good? When we're not talking about fashion, we're probably touching on social media and photography because those two things have been the majority of my career for the past few years. I absolutely LOVE taking pictures and getting creative in that way. Having a platform to share your work and allow for other amazing opportunities is also really helpful, so we'll be discussing how I built my audience on Instagram and how you can build yours too.
Followers
678.0K
Macro Influencer

Engagement Rate

9999

80%Match Score
Fit for"Nano influencers on YouTube for fashion products"
Parker York Smith's channel focuses on fashion with a fun and less serious tone, which aligns well with the brand's content ideas. His following size is moderate, making him a good fit for the brand's 'small but engaged' profile.
#3
Amber Scholl
Amber Scholl
@UCrlcqlqYJV28LvH1iYgw4DA
US
HELLO MY ANGELS!!! WELCOME TO MY CHANNEL!!! I'm Amber, and I'm literally broke. Lol. (ok ok, not so much anymore - but when I started this channel, I most certainly was lol.) And that inspired me to learn how to be broke and boujee, & I've discovered I have quite the talent for making life luxurious on a dime. So, here are my tips on how to live your life like the queen you are! (even when there's $20 in your bank account lol) Hope you enjoy my crazy nonsense as much as I enjoy sharing it with you. All the love. Xx Amber Twitter/Insta: @AmberScholl
Followers
3.7M
Mega Influencer

Engagement Rate

9999

75%Match Score
Fit for"Nano influencers on YouTube for fashion products"
Amber Scholl's channel is centered around budget-friendly luxury and fashion, which aligns well with the brand's content ideas. However, her large following may not fit the 'small but engaged' profile the brand is looking for.
#4
Sameeksha Takke
Sameeksha Takke
@UC1zmpr40xwAWdUC07AeMpgg
IN
Hayeee โœจ Its me Sameeksha Takke a.k.a Atrangi Womaniya I live In Mumbai,India. I make Vlogs ,Fashion ,Travel and Relatable comedy Videos! This is my only channel and I am trying to grow each day with your love and support.
Followers
2.2M
Mega Influencer

Engagement Rate

9999

70%Match Score
Fit for"Nano influencers on YouTube for fashion products"
Sameeksha Takke's content focuses on fashion, travel, and relatable comedy, which aligns well with the brand's content ideas. However, her large following may not fit the 'small but engaged' profile the brand is looking for.