To effectively position the brand, product, or service in the market, it is essential to understand its unique selling points and how it stands out from competitors. If the product is new, it should be related to existing products in the market to find a niche or a fresh angle. For instance, if is a skincare line, it could be positioned as an eco-friendly, organic alternative to mainstream brands.
The ideal customer profile would depend on the product's positioning. For example, if the product is an eco-friendly skincare line, the target customers might be:
Illustrative examples:
Given the requirement of influencers with around 1,000 followers, micro-influencers would be ideal. These influencers often have a more engaged and loyal following. Suitable types of influencers include:
Each type of influencer would reach the target customers by leveraging their niche and engaged audience, ensuring the product is promoted to those most likely to be interested.
To align with the brand and create viral potential, consider the following content topics and ideas:
These content ideas not only promote the product but also engage the audience, encouraging them to share and interact with the content, thereby increasing its reach.
Extracted from Campaign Brief & Market Analysis