MyInfluencer
Brief

Looking for Nano / Micro youtube creators. •⁠ ⁠Content type - Youtube Shorts only •⁠ ⁠3 Months rights for using those for paid marketing. •⁠ ⁠Average budget per creator - 10-15 K. •⁠ ⁠Number of creators required - 30 per geography to start with, post that it can be a recurring & exercise. We are looking for monthly 100-150 youtube short videos from creators in Kerela and Karnataka. •⁠ ⁠⁠- Dont need creators who make only background music based videos, we are looking for creators who interact on camera or atleast has their own voice in background & action in front of camera.

Nano and micro YouTube creators who produce interactive YouTube Shorts, based in Kerala and Karnataka.

Research Insight & Analysis

Product Positioning

The user's query indicates a focus on promoting content through YouTube Shorts, specifically targeting the regions of Kerala and Karnataka. The product or service being promoted is not explicitly mentioned, but the emphasis on YouTube Shorts suggests a digital or social media-centric product. The brand can be positioned as a modern, engaging, and regionally relevant entity that leverages the popularity of short-form video content to connect with a younger, tech-savvy audience.

Target Customers

The ideal customer profile for this campaign would likely include:

  • Age Group: 18-35 years old
  • Geography: Kerala and Karnataka
  • Interests: Social media, short-form video content, regional culture, and trends
  • Behavior: Active on YouTube, enjoys consuming and sharing short, engaging videos, and follows local influencers

Illustrative examples:

  1. Young Professionals: Individuals in their 20s and 30s who are active on social media and enjoy consuming quick, entertaining content during breaks.
  2. College Students: Tech-savvy students who are always on the lookout for the latest trends and viral content.
  3. Regional Enthusiasts: People who are interested in content that reflects their local culture, language, and lifestyle.

Potential Influencer Matches

Based on the user's requirements, the following types of influencers would be suitable:

  1. Nano Influencers (1K-10K subscribers):

    • These creators have a smaller but highly engaged audience.
    • They can create authentic and relatable content that resonates well with local viewers.
    • Example: A local college student who shares daily vlogs and lifestyle content in Malayalam or Kannada.
  2. Micro Influencers (10K-100K subscribers):

    • These creators have a larger reach but still maintain a personal connection with their audience.
    • They can produce higher-quality content and have a more significant impact on brand awareness.
    • Example: A regional comedian or entertainer who creates humorous and engaging YouTube Shorts.

Content Creation Ideas

To align with the brand and maximize engagement, consider the following content ideas:

  1. Local Culture and Traditions:

    • Short videos showcasing local festivals, traditional attire, and regional cuisine.
    • Example: A creator attending a local festival and sharing highlights in a fun and engaging manner.
  2. Challenges and Trends:

    • Participate in popular YouTube Shorts challenges and trends, but with a regional twist.
    • Example: A dance challenge using a popular regional song.
  3. Behind-the-Scenes and Daily Life:

    • Authentic, behind-the-scenes glimpses into the creator's daily life, focusing on relatable and everyday moments.
    • Example: A day in the life of a college student in Kerala or Karnataka.
  4. Product Reviews and Tutorials:

    • Short, informative videos reviewing products or providing quick tutorials relevant to the target audience.
    • Example: A tech influencer reviewing a new gadget in Kannada.
  5. Interactive Content:

    • Encourage audience participation through Q&A sessions, polls, and interactive challenges.
    • Example: A creator asking their audience to suggest topics for their next video.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively engage with its target audience and create a strong presence in the regional market.

Curated Influencer List - Searching

Searching...
Searching...
2:30