Nano and micro YouTube creators who produce engaging YouTube Shorts, interact on camera or use their own voice, and are based in Kerala or Karnataka.

Product Positioning

The user's query indicates a focus on promoting content through YouTube Shorts, specifically targeting the regions of Kerala and Karnataka. The budget and requirements suggest a campaign aimed at leveraging the popularity of short-form video content to engage a regional audience. The product or service being promoted is not explicitly mentioned, but the emphasis on interactive content suggests a need for engaging, relatable, and authentic promotion.

Target Customers

Based on the positioning, the ideal customer profile would likely include:

• Age Group: Primarily younger audiences, likely between 18-35 years old, who are active on social media and consume short-form video content.
• Geography: Residents of Kerala and Karnataka.
• Interests: Individuals interested in lifestyle, entertainment, technology, fashion, or other trending topics that are commonly featured in YouTube Shorts.
• Behavior: Active social media users who engage with content creators and are influenced by their recommendations.

Illustrative Examples

1. Young Professionals: Tech-savvy individuals who follow tech reviews, productivity hacks, and lifestyle tips.
2. College Students: Engaged in trending challenges, fashion tips, and entertainment content.
3. Regional Audience: Viewers interested in content in their native language (Malayalam or Kannada), including local culture, food, and events.

Potential Influencer Matches

Types of Influencers

1. Nano Influencers (1K-10K followers):

   • Characteristics: Highly engaged audience, personal connection with followers, niche content.
   • Suitability: Ideal for hyper-local campaigns and authentic promotions. They can create relatable content that resonates with the regional audience.

2. Micro Influencers (10K-50K followers):

   • Characteristics: Larger reach than nano influencers, still maintain a personal touch, diverse content.
   • Suitability: Good for reaching a broader audience while maintaining engagement. They can create more polished content and have a slightly wider influence.

Specific Requirements

• Content Type: YouTube Shorts only.
• Interaction: Creators who interact on camera or use their own voice in the background.
• Exclusions: Avoid creators who make only background music-based videos.

Content Creation Ideas

General Ideas

1. Product Reviews and Unboxings: Creators can review or unbox products, providing their genuine opinions and showcasing features.
2. How-To Guides and Tutorials: Short, informative videos that offer tips, tricks, or tutorials related to the product or service.
3. Challenges and Trends: Participating in popular challenges or creating new ones that can go viral.

Creative Ideas

1. Local Culture Integration: Incorporate elements of Kerala and Karnataka culture, such as language, festivals, or local traditions, to make the content more relatable.
2. Behind-the-Scenes: Show behind-the-scenes footage of how the product is made or used in everyday life.
3. User-Generated Content: Encourage followers to create their own content using the product and feature the best ones in the campaign.

By focusing on these strategies, the campaign can effectively engage the target audience and leverage the unique strengths of nano and micro influencers to create impactful and authentic content.