Nano influencers, 18-35 years old, both genders, poker niche, active on Instagram/YouTube/Twitch.

Product Positioning

To effectively position a poker-related product or service in the market, it is essential to highlight its unique features and benefits. This could involve emphasizing aspects such as skill development, community engagement, or entertainment value. For new products, consider leveraging trends in online gaming and the growing popularity of poker as a social activity. Fresh angles could include promoting the product as a tool for enhancing strategic thinking or as a means to connect with friends and family through virtual poker nights.

Target Customers

The ideal customer profile for a poker-related product may include:

• Casual Players: Individuals who enjoy poker as a recreational activity, often playing with friends or family. They may be looking for products that enhance their gaming experience, such as poker sets or online platforms.

• Aspiring Professionals: Players who are serious about improving their skills and may invest in training tools, books, or software that offer strategic insights.

• Online Gamers: Those who participate in online poker games and are interested in digital platforms that provide a seamless gaming experience.

• Social Gamers: Users who engage in poker primarily for social interaction and entertainment, often seeking products that facilitate group play or themed events.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Nano Influencers: These influencers have a small but highly engaged following. They can create authentic content that resonates with niche audiences, making them ideal for promoting poker products to casual players.

• Gaming Influencers: Influencers who specialize in gaming content can reach aspiring professionals and online gamers. Their expertise can lend credibility to the product and attract a dedicated audience.

• Lifestyle Influencers: Those who focus on social activities and entertainment can appeal to social gamers. They can showcase poker as a fun and engaging way to connect with friends.

• Poker Professionals: Collaborating with well-known poker players can provide authority and trust. Their endorsement can attract serious players looking to enhance their skills.

Content Creation Ideas

To engage the target audience and promote the product effectively, consider the following content topics and ideas:

• Tutorial Videos: Create a series of videos that teach poker strategies, tips, and tricks, appealing to aspiring professionals.

• Live Streaming Events: Host live poker games featuring influencers, allowing viewers to engage and learn in real-time.

• Social Media Challenges: Launch a poker challenge on platforms like Instagram or TikTok, encouraging users to share their experiences and tag the brand.

• Themed Poker Nights: Develop content around hosting themed poker nights, providing ideas for decorations, snacks, and game variations to attract social gamers.

• User-Generated Content: Encourage customers to share their poker experiences using the product, creating a sense of community and authenticity around the brand.

By focusing on these strategies, the marketing campaign can effectively reach and engage the target audience while promoting the poker product or service.