MyInfluencer
Brief

"influencers for natural health and wellness with a primarily mid aged woman audience"

Natural health and wellness for mid-aged women

Research Insight & Analysis

Product Positioning

The query suggests a focus on natural health and wellness products targeted at mid-aged women. This market is already well-established, with a strong demand for products that promote holistic well-being, natural ingredients, and sustainable practices. To position the product effectively, emphasize its natural and organic qualities, any unique health benefits, and its alignment with a holistic lifestyle. Highlighting certifications, customer testimonials, and any scientific backing can also enhance credibility.

Target Customers

The ideal customer profile for this product includes mid-aged women, typically between the ages of 35-55, who are health-conscious and prefer natural and organic products. They are likely to be interested in maintaining a healthy lifestyle, which includes a balanced diet, regular exercise, and mental well-being practices such as yoga or meditation. They may also be environmentally conscious and prefer brands that are sustainable and eco-friendly.

Illustrative Examples:

  1. Sarah, 42: A working mother who practices yoga and is keen on using natural products for her family.
  2. Emily, 50: A professional who is transitioning to a more holistic lifestyle, focusing on natural remedies and organic foods.
  3. Laura, 38: A fitness enthusiast who follows a strict diet and prefers supplements and skincare products that are free from chemicals.

Potential Influencer Matches

Health and Wellness Bloggers

These influencers often share tips on maintaining a healthy lifestyle, including diet, exercise, and mental well-being. They can create content around the benefits of the product and how it fits into a holistic lifestyle.

Fitness Enthusiasts

Influencers who focus on fitness and exercise can highlight how the product supports physical health and complements their fitness routines. They can create workout videos, meal plans, and supplement guides featuring the product.

Natural and Organic Lifestyle Advocates

These influencers promote natural and organic living, including eco-friendly products and sustainable practices. They can emphasize the natural ingredients and environmental benefits of the product.

Mid-Aged Women Influencers

Influencers who are themselves mid-aged women can relate directly to the target audience. They can share personal stories and experiences with the product, making the promotion more relatable and authentic.

Content Creation Ideas

General Ideas

  • Product Reviews: Detailed reviews highlighting the benefits, ingredients, and personal experiences with the product.
  • How-To Guides: Tutorials on how to incorporate the product into daily routines, such as morning rituals or fitness regimes.
  • Testimonials: Sharing customer testimonials and success stories to build trust and credibility.

Creative Ideas

  • 30-Day Challenge: A challenge where influencers document their journey using the product for 30 days, showing before and after results.
  • Live Q&A Sessions: Live sessions where influencers answer questions about the product, its benefits, and how to use it effectively.
  • Collaborative Giveaways: Partnering with other brands or influencers for giveaways to increase reach and engagement.
  • Behind-the-Scenes: Content that shows the production process, sourcing of natural ingredients, and the brand's commitment to sustainability.

By leveraging these strategies, the brand can effectively reach and engage its target audience, building a strong presence in the natural health and wellness market.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Natural health and wellness for mid-aged women
Campaign Objectives
Looking for female influencers in the natural health and wellness niche who cater to a primarily mid-aged female audience. Ideal influencers should create content related to healthy living, wellness tips, holistic health, and natural remedies.
Influencer Persona
Female influencers aged 35-55 who focus on natural health and wellness content. They should have a strong following of mid-aged women and create content around healthy living, wellness tips, holistic health, and natural remedies.
Content Themes
#NaturalHealth #WellnessJourney #HealthyLiving
#1
Steph Grasso, MS, RD
Steph Grasso, MS, RD
@stephgrassodietitian
US
YOUR TIKTOK DIETITIAN 2024 is the year of the fiber Subscribe to my YT!!
Followers
2.2M
Mega Influencer
Engagement Rate
0.1%
Last Post
2 months ago
75%Match Score
Fit for"Natural health and wellness for mid-aged women"
The influencer focuses on nutrition and healthy relationships with food, which aligns well with the brand's content ideas. However, there is no clear indication that the audience is primarily mid-aged women.
#2
mikaela | girly tips🫶🏻
mikaela | girly tips🫶🏻
@mikaelawillson
CA
beauty wellness & glowing up 🎙️the juicy deets pod mikaelafaithwilson@gmail.com
Followers
187.1K
Macro Influencer
Engagement Rate
0.5%
Last Post
2 months ago
70%Match Score
Fit for"Natural health and wellness for mid-aged women"
The influencer creates content on holistic health and wellness tips, which aligns well with the brand's focus. However, there is no clear indication that the audience is primarily mid-aged women.
#3
Jess Udom
Jess Udom
@jessicuhaa
US
🤍🤍🤍 u found me for a reason 🫶🏽 💌:jessie20636@gmail.com
Followers
110.9K
Macro Influencer
Engagement Rate
0.4%
Last Post
3 months ago
70%Match Score
Fit for"Natural health and wellness for mid-aged women"
The influencer focuses on healthy eating and wellness tips, which aligns well with the brand's content ideas. However, there is no clear indication that the audience is primarily mid-aged women.
#4
Nicole Victoria
Nicole Victoria
@wellnessbynicolevictoria
CA
🌟Tips to glow up ur life 🎙️@GlowingFromWithin nicolevictoriia@hotmail.com
Followers
103.6K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Natural health and wellness for mid-aged women"
The influencer focuses on health and wellness tips, which aligns well with the brand's content ideas. However, there is no clear indication that the audience is primarily mid-aged women.
#5
Ceciliaspice
Ceciliaspice
@ceciliaspice
US
🦠gut health🍒nutrition✨wellness IG:@thehealthygutclub work with the hg club👇🏽
Followers
109.8K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Natural health and wellness for mid-aged women"
The influencer focuses on healthy lifestyle habits, which aligns well with the brand's content ideas. However, there is no clear indication that the audience is primarily mid-aged women.
#6
Jamie
Jamie
@dishingouthealth
US
Feel-good food. All recipes through this link👇🏻
Followers
143.9K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Natural health and wellness for mid-aged women"
The influencer focuses on healthy recipes and living, which aligns well with the brand's content ideas. However, there is no clear indication that the audience is primarily mid-aged women.