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Brief

"Size: Instagram or Tiktok Micro-influencer with 5,000 to 50,000 followers. Audience: Nature-oriented followers, with a significant following based in Maryland. Age: Influencer aged early 20’s to early 40’s. - Location: Based in or near Laurel, Maryland, no further than 20 miles away. What We’re Looking For: An influencer with a love for flowers and gardening. Creative, upbeat, and energetic content that highlights our nursery’s unique offerings. Engaging and authentic promotion to appeal to people aged 20-40, especially those who love flower arrangements or are homeowners in need of landscaping. Campaign Goals: Create captivating TikTok videos featuring our nursery. Share your experience with our diverse plant selection and gardening products. Encourage your audience to explore the beauty of our local nursery. "

Size: Instagram or Tiktok Micro-influencer with 5,000 to 50,000 followers. Audience: Nature-oriented followers, with a significant following based in Maryland. Age: Influencer aged early 20’s to early 40’s. - Location: Based in or near Laurel, Maryland, no further than 20 miles away. What We’re Looking For: An influencer with a love for flowers and gardening. Creative, upbeat, and energetic content that highlights our nursery’s unique offerings. Engaging and authentic promotion to appeal to people aged 20-40, especially those who love flower arrangements or are homeowners in need of landscaping. Campaign Goals: Create captivating TikTok videos featuring our nursery. Share your experience with our diverse plant selection and gardening products. Encourage your audience to explore the beauty of our local nursery.

Research Insight & Analysis

Product Positioning

The brand in question is a local nursery that offers a diverse selection of plants and gardening products. The unique selling points include a focus on flowers and gardening, with an emphasis on creative and energetic content to highlight the nursery's offerings. The nursery can be positioned as a go-to destination for nature enthusiasts, homeowners looking to enhance their landscaping, and individuals interested in flower arrangements. By leveraging the local aspect and the beauty of the nursery, the brand can create a strong connection with the community.

Target Customers

The ideal customer profile includes:

  • Nature Enthusiasts: Individuals who have a passion for gardening, flowers, and nature.
  • Homeowners: People aged 20-40 who own homes and are interested in landscaping and beautifying their outdoor spaces.
  • Flower Arrangement Lovers: Those who enjoy creating and maintaining flower arrangements.
  • Local Residents: Specifically, individuals based in or near Laurel, Maryland, who are likely to visit the nursery.

Illustrative Examples

  1. Young Professionals: A 30-year-old marketing executive who recently bought a house and is looking to create a beautiful garden.
  2. Families: A family with young children who want to involve their kids in gardening activities.
  3. Retirees: A 40-year-old retiree who has taken up gardening as a hobby and is looking for unique plants and flowers.

Potential Influencer Matches

Micro-Influencers (5,000 to 50,000 followers)

  • Gardening Enthusiasts: Influencers who regularly post about their gardening projects, plant care tips, and flower arrangements.
  • Local Lifestyle Bloggers: Influencers based in or near Laurel, Maryland, who focus on local events, businesses, and lifestyle content.
  • Nature and Outdoor Influencers: Those who share content related to nature, outdoor activities, and environmental conservation.

Enriched Requirements

  • Location: Based in or near Laurel, Maryland, no further than 20 miles away.
  • Age: Early 20’s to early 40’s.
  • Content Style: Creative, upbeat, and energetic content that highlights the nursery’s unique offerings.
  • Audience: Nature-oriented followers, with a significant following based in Maryland.

Content Creation Ideas

General Ideas

  1. Nursery Tours: Influencers can create engaging tours of the nursery, showcasing the diverse plant selection and unique gardening products.
  2. Gardening Tips: Share practical gardening tips and tricks using products from the nursery.
  3. Flower Arrangement Tutorials: Create step-by-step tutorials on how to create beautiful flower arrangements using flowers from the nursery.

Creative Ideas

  1. Seasonal Planting Guides: Develop content around seasonal planting guides, highlighting which plants are best for each season and how to care for them.
  2. DIY Gardening Projects: Feature DIY projects such as creating a vertical garden, building a flower bed, or designing a small herb garden.
  3. Customer Stories: Share stories and testimonials from local customers who have transformed their gardens with plants from the nursery.
  4. Interactive Q&A Sessions: Host live Q&A sessions where the influencer answers gardening-related questions from their followers while exploring the nursery.

By collaborating with the right influencers and creating engaging content, the nursery can effectively reach its target audience and encourage them to explore the beauty of the local nursery.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Nature-oriented micro-influencers in Maryland
Campaign Objectives
Seeking Instagram or TikTok micro-influencers with 5,000 to 50,000 followers, aged early 20’s to early 40’s, based within 20 miles of Laurel, Maryland. Ideal influencers should have a passion for flowers and gardening, creating creative, upbeat, and energetic content. The campaign aims to promote a local nursery by showcasing its diverse plant selection and gardening products through engaging TikTok videos. Target audience includes nature lovers and homeowners aged 20-40 in Maryland.
Influencer Persona
Micro-influencers on Instagram or TikTok with 5,000 to 50,000 followers, aged 20-40, based within 20 miles of Laurel, Maryland. They should have a passion for flowers and gardening, and create creative, upbeat, and energetic content.
Content Themes
#MarylandGardening #FlowerLovers #LocalNursery
#1
Kamoya Analesia
Kamoya Analesia
@gardenaddictz
United States
Creative visionary. Humorous. Garden Slayer. Plant Rescuer. Lover of Nature. 🌸☀️🐓 🇯🇲 Zone 7 Maryland #diygarden #gardenonabudget
Followers
124.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Seeking Instagram or TikTok micro-influencers with 5,000 to 50,000 followers, aged early 20’s to early 40’s, based within 20 miles of Laurel, Maryland. Ideal influencers should have a passion for flowers and gardening, creating creative, upbeat, and energetic content. The campaign aims to promote a local nursery by showcasing its diverse plant selection and gardening products through engaging TikTok videos. Target audience includes nature lovers and homeowners aged 20-40 in Maryland."
This influencer is based in Maryland and focuses on gardening, which aligns well with the brand's values. Their follower count is also within the desired range.
#2
VeryGoodGardening
VeryGoodGardening
@verygoodgardening
US
VeryGoodGardeningMD@gmail.com
Followers
606.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Seeking Instagram or TikTok micro-influencers with 5,000 to 50,000 followers, aged early 20’s to early 40’s, based within 20 miles of Laurel, Maryland. Ideal influencers should have a passion for flowers and gardening, creating creative, upbeat, and energetic content. The campaign aims to promote a local nursery by showcasing its diverse plant selection and gardening products through engaging TikTok videos. Target audience includes nature lovers and homeowners aged 20-40 in Maryland."
This influencer has a large following and focuses on gardening, which aligns well with the brand's values. However, their follower count is above the desired range.
#3
Dan's Food Forest
Dan's Food Forest
@UCP0r9sZL4O3qOuDa87G6MVg
US
Organic Gardening Practices ..Permaculture Principles .. Plant-base Herbalism - Homesteading https://www.instagram.com/dans_permaculturefoodforest/
Followers
14.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Seeking Instagram or TikTok micro-influencers with 5,000 to 50,000 followers, aged early 20’s to early 40’s, based within 20 miles of Laurel, Maryland. Ideal influencers should have a passion for flowers and gardening, creating creative, upbeat, and energetic content. The campaign aims to promote a local nursery by showcasing its diverse plant selection and gardening products through engaging TikTok videos. Target audience includes nature lovers and homeowners aged 20-40 in Maryland."
This influencer focuses on organic gardening and permaculture, which aligns well with the brand's values. However, their follower count is slightly above the desired range.
#4
Aurora
Aurora
@auroramccausland
US
autism/adhd chaotic home renovation cleaning and 🍃
Followers
193.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Seeking Instagram or TikTok micro-influencers with 5,000 to 50,000 followers, aged early 20’s to early 40’s, based within 20 miles of Laurel, Maryland. Ideal influencers should have a passion for flowers and gardening, creating creative, upbeat, and energetic content. The campaign aims to promote a local nursery by showcasing its diverse plant selection and gardening products through engaging TikTok videos. Target audience includes nature lovers and homeowners aged 20-40 in Maryland."
This influencer has a large following and focuses on home renovation and gardening, which aligns with the brand's values. However, their follower count is above the desired range.
#5
Gardening In Canada
Gardening In Canada
@UChojGgtJd_Rlj4sqkiSIpPA
CA
Let’s bring science to the Plant World!!! Ashley has a B.Sc in soil science and is located in Canada. She who has had a passion for plants since she was a small child. In the long summers as a child, she would garden alongside her grandmother and it was then that she realized her love for greenery. At first, her second love, animals, was the career path she chose but while doing her undergrad she realized that her education would take her elsewhere. And with that, four years later she graduated from the University of Saskatchewan with a bachelor’s degree in science and a major in Soil Science. The focus of Ashley’s YouTube channel is to bring science to gardening in a way that is informative but also helpful to others learning to garden. She also talks about the importance of having your own garden and the joys of gardening indoors. Ashley continues to study plants in her free time and hopes to expand her YouTube channel as well as her reach to up-and-coming gardeners.
Followers
107.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Seeking Instagram or TikTok micro-influencers with 5,000 to 50,000 followers, aged early 20’s to early 40’s, based within 20 miles of Laurel, Maryland. Ideal influencers should have a passion for flowers and gardening, creating creative, upbeat, and energetic content. The campaign aims to promote a local nursery by showcasing its diverse plant selection and gardening products through engaging TikTok videos. Target audience includes nature lovers and homeowners aged 20-40 in Maryland."
This influencer has a strong focus on gardening with a scientific approach, which aligns well with the brand's themes. However, their follower count is above the micro-influencer range, and they primarily use YouTube.
#6
Exploring Alternatives
Exploring Alternatives
@UC8EQAfueDGNeqb1ALm0LjHA
CA
Welcome to the Exploring Alternatives YouTube Channel! We’re documenting the many ways that people are experimenting with alternative homes and lifestyles in their own creative, and inspiring ways. We cover a lot of topics from living off-grid to micro-apartments in the city, from homesteading to self-built tiny houses, sustainable living, and everything in between. We also feature a wide variety of spaces with interesting and innovative designs as well as alternative building techniques and materials. You can dive right into our playlists with hundreds of videos you might be interested in, and we’re always posting new videos so subscribe to the channel and click the bell to find out about new uploads! Happy exploring and thanks for watching :)
Followers
2.4M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Seeking Instagram or TikTok micro-influencers with 5,000 to 50,000 followers, aged early 20’s to early 40’s, based within 20 miles of Laurel, Maryland. Ideal influencers should have a passion for flowers and gardening, creating creative, upbeat, and energetic content. The campaign aims to promote a local nursery by showcasing its diverse plant selection and gardening products through engaging TikTok videos. Target audience includes nature lovers and homeowners aged 20-40 in Maryland."
This influencer focuses on alternative living and sustainable lifestyles, which aligns well with the brand's themes. However, their follower count is significantly above the micro-influencer range, and they primarily use YouTube.