Fashion or lifestyle influencers, female, aged 18-35, located in fashion hubs, active on Instagram or TikTok.

Product Positioning

The product, a necklace, can be positioned as a fashion accessory that enhances personal style and adds a touch of elegance to any outfit. In the existing market, it can be differentiated by focusing on unique design elements, high-quality materials, or a specific theme that resonates with current fashion trends. For a fresh angle, consider emphasizing sustainability, customization options, or a connection to cultural or artisanal craftsmanship.

Target Customers

The ideal customer profile for the necklace includes fashion-conscious individuals who appreciate unique and stylish accessories. They are likely to be:

• Young adults aged 18-35 who follow fashion trends
• Individuals interested in sustainable and ethically-made products
• People looking for personalized or customizable jewelry options

Examples of target customers could be a young professional looking for a statement piece for work, a college student interested in trendy and affordable fashion, or a fashion blogger who values unique and sustainable designs.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Fashion Influencers: These influencers have a strong following among fashion enthusiasts and can showcase the necklace as part of their outfit posts or styling tips.

• Lifestyle Influencers: They can integrate the necklace into their daily life content, highlighting its versatility and style.

• Sustainability Advocates: If the necklace has sustainable elements, these influencers can emphasize its eco-friendly aspects to their environmentally-conscious audience.

• Micro-Influencers: With a smaller but highly engaged audience, they can provide authentic and relatable endorsements, especially if they align closely with the brand's values.

Content Creation Ideas

• Styling Tips: Create content that shows different ways to style the necklace with various outfits for different occasions.

• Behind-the-Scenes: Share the story of the necklace's design and production process, focusing on craftsmanship and materials.

• User-Generated Content: Encourage customers to share photos of themselves wearing the necklace, creating a community around the brand.

• Sustainability Stories: If applicable, highlight the sustainable aspects of the necklace through educational posts or collaborations with eco-conscious influencers.

• Giveaways and Contests: Organize events where followers can win a necklace by participating in creative challenges or sharing their own styling ideas.