Beauty influencers, skincare experts, or lifestyle influencers with a focus on beauty and wellness. Age range: 18-35. Platforms: Instagram, YouTube, TikTok.

Product Positioning

Neutrogena is a well-established brand in the skincare industry, known for its dermatologist-recommended products. The brand can be positioned as a reliable and scientifically-backed option for consumers seeking effective skincare solutions. Emphasizing its commitment to quality, innovation, and skin health can help Neutrogena stand out in a competitive market.

Target Customers

The ideal customer profile for Neutrogena includes:

• Age Group: Primarily adults aged 18-45
• Gender: Both men and women, with a slight skew towards women
• Interests: Skincare, beauty, health, and wellness
• Lifestyle: Health-conscious individuals who prioritize skincare as part of their daily routine
• Income Level: Middle to upper-middle class, as Neutrogena products are moderately priced

Illustrative examples:

• A 25-year-old woman who follows beauty influencers on social media and regularly purchases skincare products.
• A 35-year-old man who is concerned about aging and seeks dermatologist-recommended skincare solutions.
• A 40-year-old woman who values high-quality, effective skincare products and is willing to invest in her skin health.

Potential Influencer Matches

Beauty Influencers

Beauty influencers who focus on skincare routines, product reviews, and tutorials can effectively reach Neutrogena's target audience. These influencers often have a dedicated following that trusts their recommendations.

Dermatologists and Skincare Experts

Collaborating with dermatologists and skincare experts can enhance Neutrogena's credibility and emphasize the scientific backing of its products. These influencers can provide professional insights and endorsements.

Lifestyle Influencers

Lifestyle influencers who promote a holistic approach to health and wellness can help position Neutrogena as part of a broader self-care routine. These influencers can integrate Neutrogena products into their daily routines and share their experiences with their followers.

Micro-Influencers

Micro-influencers with a smaller but highly engaged following can create authentic and relatable content. Their recommendations often feel more personal and trustworthy to their audience.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can share their honest reviews and experiences with Neutrogena products, highlighting their benefits and effectiveness.
• Skincare Routines: Influencers can create content showcasing their daily or nightly skincare routines, featuring Neutrogena products.
• Before and After: Influencers can document their skin's transformation over time using Neutrogena products, providing visual proof of their effectiveness.

Creative Ideas

• Challenges: Launch a skincare challenge where influencers and their followers use Neutrogena products for a set period and share their results.
• Expert Q&A: Host live Q&A sessions with dermatologists or skincare experts to answer followers' questions about skincare and Neutrogena products.
• User-Generated Content: Encourage followers to share their own skincare routines and experiences with Neutrogena products using a branded hashtag.
• Seasonal Tips: Create content around seasonal skincare tips, such as summer sun protection or winter hydration, featuring Neutrogena products.

By leveraging these strategies, Neutrogena can effectively reach and engage its target audience through influencer marketing.