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Brief

"new flavour energy drinks"

new flavour energy drinks

Research Insight & Analysis

Product Positioning

The new flavor energy drink can be positioned as a refreshing and innovative option in the energy drink market. Given the competitive landscape, the brand should emphasize unique selling points such as natural ingredients, unique flavor profiles, or added health benefits (e.g., vitamins, electrolytes). Positioning the product as a healthier alternative to traditional energy drinks can attract health-conscious consumers. Additionally, highlighting the drink's ability to enhance performance, focus, and endurance can appeal to athletes and busy professionals.

Target Customers

Ideal Customer Profile

  1. Young Adults (18-30 years old): This demographic is often looking for quick energy boosts to support their active lifestyles, whether for studying, working, or socializing.
  2. Fitness Enthusiasts and Athletes: Individuals who engage in regular physical activity and require energy supplements to enhance their performance.
  3. Busy Professionals: People with demanding jobs who need an energy boost to maintain productivity throughout the day.
  4. Health-Conscious Consumers: Individuals who prefer products with natural ingredients and added health benefits.

Illustrative Examples

  • A 22-year-old college student who needs an energy boost for late-night study sessions.
  • A 28-year-old fitness trainer who uses energy drinks to enhance workout performance.
  • A 35-year-old marketing executive who relies on energy drinks to stay alert during long work hours.
  • A 25-year-old health enthusiast who prefers energy drinks with natural ingredients and added vitamins.

Potential Influencer Matches

Types of Influencers

  1. Fitness Influencers: These influencers can demonstrate how the energy drink enhances their workouts and overall performance. Their followers are likely to be fitness enthusiasts who value energy and endurance.
  2. Lifestyle Influencers: Influencers who focus on daily routines, productivity hacks, and wellness can showcase the energy drink as part of their busy lives. Their audience often includes young professionals and students.
  3. Health and Wellness Influencers: These influencers can highlight the natural ingredients and health benefits of the energy drink, appealing to health-conscious consumers.
  4. Gaming Influencers: Gamers often need sustained energy for long gaming sessions. Partnering with gaming influencers can tap into a dedicated and engaged audience.

How Each Type Reaches Target Customers

  • Fitness Influencers: Reach fitness enthusiasts and athletes through workout videos, fitness challenges, and product reviews.
  • Lifestyle Influencers: Connect with young adults and busy professionals through daily vlogs, productivity tips, and lifestyle content.
  • Health and Wellness Influencers: Appeal to health-conscious consumers through content focused on nutrition, wellness routines, and healthy living.
  • Gaming Influencers: Engage with gamers through live streams, gaming sessions, and product placements during gaming content.

Content Creation Ideas

General Ideas

  • Product Reviews: Influencers can provide honest reviews of the new flavor, discussing taste, energy boost, and overall experience.
  • Unboxing Videos: Create excitement and anticipation by showcasing the unboxing of the new flavor energy drink.
  • Giveaways and Contests: Encourage audience engagement by hosting giveaways and contests where followers can win the new flavor energy drink.

Creative Ideas

  • Fitness Challenges: Collaborate with fitness influencers to create a challenge that incorporates the energy drink, such as a 30-day workout challenge.
  • Day-in-the-Life Videos: Influencers can integrate the energy drink into their daily routines, showing how it helps them stay energized and productive.
  • Recipe Creations: Partner with health and wellness influencers to create unique recipes using the energy drink, such as smoothies or mocktails.
  • Gaming Marathons: Collaborate with gaming influencers to host gaming marathons, highlighting the energy drink as their go-to source of energy.

By leveraging these strategies, the new flavor energy drink can effectively reach its target audience and create a strong market presence.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
new energy drink flavor promotion
Influencer Persona
Fitness enthusiasts, lifestyle bloggers, and gamers
Content Themes
#EnergyDrink #FitnessFuel #GamerFuel
#1
Will Tennyson
Will Tennyson
@UCB2wtYpfbCpYDc5TeTwuqFA
CA
Fitness | Food | Lifestyle For General Enquiries: corporate@willtennyson.ca For Business Enquiries: willt@bottlerocketmanagement.com
Followers
2.6M
Mega Influencer

Engagement Rate

9999

Avg View

700677

Last Post

9999 days ago

90%Match Score
Fit for"new energy drink flavor promotion"
Will Tennyson focuses on fitness, food, and lifestyle, which aligns well with workout routines, taste test and review videos, and lifestyle vlogs.
#2
The Food Theorists
The Food Theorists
@UCHYoe8kQ-7Gn9ASOlmI0k6Q
US
Hello Internet! Welcome to FOOD THEORY! We hope you brought your appetite because we’re serving up some tasty theories, with just the right amount of spice. Start your culinary journey with an appetizer of fast food theories, move on to a main course of debunking the greatest food myths, and stay for dessert to learn the dark secrets of your favorite food brands and mascots. Whether you crave food hacks or some spicy challenges, we promise you’re in for a treat. Now take a big bite out of the subscribe button to join the Food Theorist's community today! For even more theories, check out our other channels: Game Theory, Film Theory, and Style Theory! We have a strict policy on image use for our videos, which includes only using images licensed for reuse. If we use fanart we try to find a proper source to credit the artist, though things slip through. If you think we have used your art without your permission, let us know on the Game Theorist subreddit.
Followers
5.4M
Mega Influencer

Engagement Rate

9999

Avg View

749941

Last Post

9999 days ago

90%Match Score
Fit for"new energy drink flavor promotion"
The Food Theorists focuses on food theories and myths, which aligns well with taste test and review videos. The very high subscriber count provides excellent reach.
#3
WHAT'S INSIDE? FAMILY
WHAT'S INSIDE? FAMILY
@UCXgoURISTjifYA7CG55xpkA
US
Vlog, Q and A, Behind the scenes, randomness. This is the page for Dan and Lincoln from What's Inside. You can still enjoy the weekly "What's Inside?" episodes on the main channel. This will be more from our life. For brands that would like to feature their product in one of our videos, please reach out by email to dan@whatsinside.it For fan mail or other items please send to this address: WHAT'S INSIDE PO Box 911540 St. George, UT 84791
Followers
2.4M
Mega Influencer

Engagement Rate

9999

Avg View

103583

Last Post

9999 days ago

85%Match Score
Fit for"new energy drink flavor promotion"
WHAT'S INSIDE? FAMILY focuses on vlogs and behind-the-scenes content, which aligns well with lifestyle vlogs incorporating the drink. The very high subscriber count provides excellent reach.
#4
Cory Armstrong Fitness
Cory Armstrong Fitness
@UCC82hSXrSxGlRoiY14R4g4w
US
💪🏾I Help Men Get Ripped with Intermittent Fasting 🔥Lost 50lbs in 5 Months coryarmstrongfitness.com/optin30463199
Followers
278.0K
Macro Influencer

Engagement Rate

9999

Avg View

2218

Last Post

9999 days ago

85%Match Score
Fit for"new energy drink flavor promotion"
Cory Armstrong Fitness focuses on fitness and intermittent fasting, which aligns well with workout routines featuring the drink. The high subscriber count provides excellent reach.
#5
More Plates More Dates
More Plates More Dates
@UCoR7CHkMETs3ByOv74OAbFw
More Plates More Dates - All Things Self-Improvement Related
Followers
2.0M
Mega Influencer

Engagement Rate

9999

Avg View

56155

Last Post

9999 days ago

85%Match Score
Fit for"new energy drink flavor promotion"
More Plates More Dates focuses on self-improvement and fitness, which aligns well with workout routines and lifestyle vlogs.
#6
Eat Delicious
Eat Delicious
@UCR9Bta2k8SFogPCmYfVEEUg
IN
welcome foodies to Eat delicious channel! I am trying to make quick and delicious food. subscribe for yummy recipes. with love and gratitude,always! Also follow us on Instagram https://www.instagram.com/invites/contact/?i=1slja7afjnhw5&utm_content=kbwdkvk
Followers
185.0K
Macro Influencer

Engagement Rate

9999

Avg View

5232

Last Post

9999 days ago

80%Match Score
Fit for"new energy drink flavor promotion"
Eat Delicious focuses on food recipes, which aligns well with taste test and review videos. The high subscriber count provides excellent reach.