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Brief

"new mexico food"

New Mexico food influencers

Research Insight & Analysis

Product Positioning

The query "new mexico food" suggests a focus on cuisine specific to New Mexico. This could include traditional dishes like green chile stew, enchiladas, tamales, and other Southwestern specialties. The brand or product can be positioned as an authentic New Mexican culinary experience, emphasizing unique flavors, cultural heritage, and regional ingredients.

Target Customers

The ideal customer profile for New Mexico food would likely include:

  • Food Enthusiasts: Individuals who enjoy exploring different cuisines and are interested in authentic regional dishes.
  • Cultural Explorers: People who are interested in the cultural aspects of food and enjoy learning about the history and traditions behind the dishes.
  • Health-Conscious Consumers: Those who are looking for fresh, locally-sourced ingredients and are interested in the health benefits of traditional foods.
  • Travelers and Tourists: Individuals planning to visit New Mexico or those who have visited and want to recreate the experience at home.

Potential Influencer Matches

Food Bloggers and Chefs

  • Local Chefs: Chefs based in New Mexico who specialize in local cuisine can provide authenticity and expertise.
  • Food Bloggers: Bloggers who focus on regional cuisines or have a niche in Southwestern or Mexican food.

Cultural Influencers

  • Travel Influencers: Influencers who focus on travel and cultural experiences can highlight the culinary aspect of New Mexico as part of a broader travel narrative.
  • Lifestyle Influencers: Those who focus on cultural heritage and traditions can incorporate New Mexico food into their content.

Health and Wellness Influencers

  • Nutritionists and Dietitians: Professionals who can speak to the health benefits of traditional New Mexican ingredients.
  • Fitness Influencers: Those who promote healthy eating and might be interested in showcasing nutritious, flavorful dishes.

Content Creation Ideas

General Ideas

  • Recipe Tutorials: Step-by-step guides on how to make traditional New Mexican dishes.
  • Ingredient Spotlights: Features on unique ingredients like Hatch green chiles, blue corn, or piñon nuts.
  • Cultural Stories: Content that delves into the history and cultural significance of New Mexican cuisine.

Creative Ideas

  • Cooking Challenges: Collaborate with influencers to create cooking challenges where they recreate traditional dishes with a modern twist.
  • Travel and Taste: Videos or blog posts that combine travel experiences in New Mexico with culinary adventures.
  • Health Benefits Series: A series focusing on the health benefits of traditional New Mexican ingredients and recipes.

By leveraging these strategies, the brand can effectively reach and engage with its target audience, creating a strong presence in the market for New Mexico food.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
New Mexico food influencers
Campaign Objectives
Looking for influencers who specialize in New Mexico food and cuisine. Ideal candidates are food enthusiasts, travel bloggers, and cultural explorers who can create engaging content about New Mexico food, recipes, restaurant reviews, and cultural experiences. Influencers should be active on Instagram, TikTok, and YouTube.
Influencer Persona
Food enthusiasts, travel bloggers, and cultural explorers with a focus on New Mexico or Southwestern cuisine. Active on Instagram, TikTok, and YouTube.
Content Themes
#NewMexicoFood #SouthwestCuisine #NMFoodie
#1
Munchies
Munchies
@UCaLfMkkHhSA_LaCta0BzyhQ
US
MUNCHIES. Food by VICE. A channel dedicated to food and its global purpose. We chronicle the global culinary experience with diverse voices that include and come from: chefs and home cooks, makers and consumers, the politics and policies of food, "front" and "back of house" restaurant life, old wives' tales, innovative news, and culturally significant indicators in our modern world.
Followers
5.2M
Mega Influencer
Engagement Rate
0.0%
Last Post
1 month ago
60%Match Score
Fit for"Looking for influencers who specialize in New Mexico food and cuisine. Ideal candidates are food enthusiasts, travel bloggers, and cultural explorers who can create engaging content about New Mexico food, recipes, restaurant reviews, and cultural experiences. Influencers should be active on Instagram, TikTok, and YouTube."
MUNCHIES focuses on food and culinary experiences, which aligns with the brand's campaign goals. However, the channel does not specifically target New Mexico cuisine or culture, which is a key requirement for the brand. The broader focus on global culinary experiences may dilute the relevance to the specific New Mexico theme.
#2
Adam and Madalyn
Adam and Madalyn
@UCMGQP2fpOJnzD_6BvWFhaUA
US
Thanks for checking out our channel! We love to travel, and we love to eat food! And we have plans to keep doing both of those things for a long time. We created this channel to share our best experiences, whether its a daily vlog or a helpful recommendation video. At minimum this channel is our video journal to ourselves. At its best, we hope to help people better research destinations they might want to travel, find inspiration, or just be entertained! For all those who subscribe to our channel, like a video, or leave a comment, we're truly thankful. We feel that if we help just one person find a new place to travel, or help make their planned trip somewhere just a little better, it is worth it to us!
Followers
18.5K
Micro Influencer
Engagement Rate
0.9%
Last Post
1 month ago
55%Match Score
Fit for"Looking for influencers who specialize in New Mexico food and cuisine. Ideal candidates are food enthusiasts, travel bloggers, and cultural explorers who can create engaging content about New Mexico food, recipes, restaurant reviews, and cultural experiences. Influencers should be active on Instagram, TikTok, and YouTube."
This influencer focuses on travel and food experiences, which aligns with the brand's campaign goals. However, there is no specific mention of New Mexico cuisine or culture, which is essential for the brand. They may not effectively engage with the cultural aspects that the brand seeks to highlight.
#3
Marty & Elaine👨🏻‍🍳💞👩🏼‍🍳
Marty & Elaine👨🏻‍🍳💞👩🏼‍🍳
@elainecarolskitchen
US
ElaineCarolskitchen@gmail.com
Followers
185.3K
Macro Influencer
Engagement Rate
0.8%
Last Post
1 month ago
55%Match Score
Fit for"Looking for influencers who specialize in New Mexico food and cuisine. Ideal candidates are food enthusiasts, travel bloggers, and cultural explorers who can create engaging content about New Mexico food, recipes, restaurant reviews, and cultural experiences. Influencers should be active on Instagram, TikTok, and YouTube."
This influencer focuses on food content and has a significant following, which aligns with the brand's interest in food enthusiasts. However, there is no specific mention of New Mexico cuisine or cultural exploration in their content, which is crucial for the campaign. They may not effectively engage with the specific cultural aspects the brand seeks to highlight.
#4
Eater
Eater
@UCRzPUBhXUZHclB7B5bURFXw
US
Eater is the go-to resource for food and restaurant obsessives with hundreds of episodes and new series, featuring exclusive access to dining around the world, rich culture, immersive experiences, and authoritative experts. Binge it, watch it, crave it. Don't forget to subscribe http://goo.gl/hGwtF0 and stay tuned for new content weekly. Executive Producer: Stephen Pelletteri Director of Production: Stefania Orrù Supervising Producer, Development: Gabriella Lewis Post Production Supervisor: Lucy Morales Carlisle Senior Producer: Carla Francescutti Senior Producer: Connor Reid Producer: Guillermo Riveros Senior Director: Murilo Ferreira Editor: Howie Burbidge Editor: Christian Moreno Social Video Producer: Sergio Scardigno Production Coordinator: Nick Mazzocchi Audience Engagement: Frances Dumlao Subscribe: http://goo.gl/hGwtF0
Followers
3.7M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
55%Match Score
Fit for"Looking for influencers who specialize in New Mexico food and cuisine. Ideal candidates are food enthusiasts, travel bloggers, and cultural explorers who can create engaging content about New Mexico food, recipes, restaurant reviews, and cultural experiences. Influencers should be active on Instagram, TikTok, and YouTube."
This channel focuses on food and restaurant experiences, which aligns with the brand's campaign goals. However, there is no specific mention of New Mexico cuisine or cultural exploration, which is crucial for the brand. They may not effectively engage with the specific cultural aspects the brand seeks to highlight.
#5
Mickaela Perez
Mickaela Perez
@mickaelaperez4
US
Mickaela 👋 Follow for food, book reviews/recommendations, animals, and life ✨
Followers
2.0K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
50%Match Score
Fit for"Looking for influencers who specialize in New Mexico food and cuisine. Ideal candidates are food enthusiasts, travel bloggers, and cultural explorers who can create engaging content about New Mexico food, recipes, restaurant reviews, and cultural experiences. Influencers should be active on Instagram, TikTok, and YouTube."
This influencer's content is centered around food and recipes, which aligns with the brand's focus on New Mexico cuisine. However, the lack of specific mention of New Mexico or Southwestern cuisine in their description limits their relevance to the campaign. They may not effectively engage with the cultural aspects that the brand seeks to highlight.
#6
Dani
Dani
@caligirlinthe505
US
I like trying new food spots Weno Bye 👋
Followers
16.7K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
50%Match Score
Fit for"Looking for influencers who specialize in New Mexico food and cuisine. Ideal candidates are food enthusiasts, travel bloggers, and cultural explorers who can create engaging content about New Mexico food, recipes, restaurant reviews, and cultural experiences. Influencers should be active on Instagram, TikTok, and YouTube."
This influencer focuses on food and has a specific interest in trying new food spots, which aligns with the brand's campaign goals. However, there is no specific mention of New Mexico cuisine or culture, which is essential for the brand. They may not effectively engage with the cultural aspects that the brand seeks to highlight.