Beauty enthusiasts, makeup artists, skincare experts

Product Positioning

Reforma Studio is a beauty salon located in Portland. To position Reforma Studio effectively in the market, it is essential to highlight its unique selling propositions (USPs). These could include specialized beauty treatments, high-quality products, experienced staff, and a luxurious salon environment. Emphasizing a commitment to customer satisfaction and personalized services can also help differentiate Reforma Studio from competitors.

Target Customers

The ideal customer profile for Reforma Studio would likely include:

• Age Group: Primarily women aged 18-45
• Location: Residents of Portland and surrounding areas
• Interests: Beauty, skincare, wellness, and self-care
• Income Level: Middle to high income, as they are more likely to spend on premium beauty services
• Lifestyle: Individuals who value self-care and are active on social media platforms

Illustrative Examples

1. Young Professionals: Women in their 20s and 30s who work in corporate jobs and seek regular beauty treatments to maintain a polished appearance.
2. Mothers: Women in their 30s and 40s who are looking for some "me-time" and pampering.
3. Beauty Enthusiasts: Individuals who are passionate about beauty trends and are always on the lookout for new treatments and products.

Potential Influencer Matches

Micro-Influencers (1K-10K followers)

• Local Beauty Enthusiasts: Influencers who are based in Portland and have a dedicated following interested in beauty and wellness. They can provide authentic reviews and recommendations.
• Lifestyle Bloggers: Influencers who focus on lifestyle content, including beauty, fashion, and wellness. They can create engaging content that showcases the salon experience.

Mid-Tier Influencers (10K-100K followers)

• Beauty Gurus: Influencers who specialize in beauty content, including makeup tutorials, skincare routines, and product reviews. They can reach a broader audience and create detailed content about the salon's services.
• Health and Wellness Influencers: Influencers who promote overall well-being and self-care. They can highlight the relaxing and rejuvenating aspects of the salon.

Macro-Influencers (100K+ followers)

• Celebrity Influencers: Well-known personalities in the beauty industry who can bring significant attention to the salon. Collaborations with such influencers can create a buzz and attract a large audience.

Content Creation Ideas

General Ideas

• Service Highlights: Posts and videos showcasing different services offered by Reforma Studio, such as facials, hair treatments, and manicures.
• Customer Testimonials: Featuring satisfied customers sharing their experiences at the salon.
• Behind-the-Scenes: Content that gives a glimpse into the daily operations of the salon, including staff introductions and the use of high-quality products.

Creative Ideas

• Transformation Videos: Before-and-after videos of clients receiving makeovers or treatments.
• Interactive Q&A Sessions: Live sessions with beauty experts from the salon answering followers' questions about skincare and beauty routines.
• Seasonal Promotions: Collaborating with influencers to promote special offers and packages during holidays or seasonal events.
• Tutorials and Tips: Influencers creating tutorials using products and techniques available at Reforma Studio, providing valuable beauty tips to their followers.

By leveraging these strategies, Reforma Studio can effectively reach its target audience and establish a strong presence in the beauty market.