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Brief

"A beauty salon Reforma Studio in Portland, looking for niche influencers"

A beauty salon Reforma Studio in Portland, looking for niche influencers

Research Insight & Analysis

Product Positioning

Reforma Studio is a beauty salon located in Portland. To position Reforma Studio effectively in the market, it is essential to highlight its unique selling propositions (USPs). These could include specialized beauty treatments, high-quality products, experienced staff, and a luxurious salon environment. Emphasizing a commitment to customer satisfaction and personalized services can also help differentiate Reforma Studio from competitors.

Target Customers

The ideal customer profile for Reforma Studio would likely include:

  • Age Group: Primarily women aged 18-45
  • Location: Residents of Portland and surrounding areas
  • Interests: Beauty, skincare, wellness, and self-care
  • Income Level: Middle to high income, as they are more likely to spend on premium beauty services
  • Lifestyle: Individuals who value self-care and are active on social media platforms

Illustrative Examples

  1. Young Professionals: Women in their 20s and 30s who work in corporate jobs and seek regular beauty treatments to maintain a polished appearance.
  2. Mothers: Women in their 30s and 40s who are looking for some "me-time" and pampering.
  3. Beauty Enthusiasts: Individuals who are passionate about beauty trends and are always on the lookout for new treatments and products.

Potential Influencer Matches

Micro-Influencers (1K-10K followers)

  • Local Beauty Enthusiasts: Influencers who are based in Portland and have a dedicated following interested in beauty and wellness. They can provide authentic reviews and recommendations.
  • Lifestyle Bloggers: Influencers who focus on lifestyle content, including beauty, fashion, and wellness. They can create engaging content that showcases the salon experience.

Mid-Tier Influencers (10K-100K followers)

  • Beauty Gurus: Influencers who specialize in beauty content, including makeup tutorials, skincare routines, and product reviews. They can reach a broader audience and create detailed content about the salon's services.
  • Health and Wellness Influencers: Influencers who promote overall well-being and self-care. They can highlight the relaxing and rejuvenating aspects of the salon.

Macro-Influencers (100K+ followers)

  • Celebrity Influencers: Well-known personalities in the beauty industry who can bring significant attention to the salon. Collaborations with such influencers can create a buzz and attract a large audience.

Content Creation Ideas

General Ideas

  • Service Highlights: Posts and videos showcasing different services offered by Reforma Studio, such as facials, hair treatments, and manicures.
  • Customer Testimonials: Featuring satisfied customers sharing their experiences at the salon.
  • Behind-the-Scenes: Content that gives a glimpse into the daily operations of the salon, including staff introductions and the use of high-quality products.

Creative Ideas

  • Transformation Videos: Before-and-after videos of clients receiving makeovers or treatments.
  • Interactive Q&A Sessions: Live sessions with beauty experts from the salon answering followers' questions about skincare and beauty routines.
  • Seasonal Promotions: Collaborating with influencers to promote special offers and packages during holidays or seasonal events.
  • Tutorials and Tips: Influencers creating tutorials using products and techniques available at Reforma Studio, providing valuable beauty tips to their followers.

By leveraging these strategies, Reforma Studio can effectively reach its target audience and establish a strong presence in the beauty market.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Niche beauty influencers for Portland salon
Influencer Persona
Beauty enthusiasts, makeup artists, skincare experts
Content Themes
Portland beauty tips local skincare routines Portland beauty bloggers
#1
Hyram
Hyram
@UC2sYit3cZ2CuD_8FHYH7O_Q
US
Aloha beautiful! My name is Hyram, and I'm passionate about teaching you about skin care! My goal is to make YOU feel more confident in your body :) I post 2-3 times a week! Be sure to subscribe and hit the notification bell so that you can learn about how to take care of your skin. Stay confident, love yourself, and change the world. -Hyram DISCLAIMER: I am a skin care specialist, facilitating skin consultations daily. I am, however, not a dermatologist or a licensed esthetician. I don't claim to know as much/more than industry professionals. I do my best to research ingredients, products, and skin care strategies from a scientifically justified standpoint. As with every product, just because it works for me, doesn't mean it won't work for you! All positivity and love :)
Followers
4.6M
Mega Influencer

Engagement Rate

9999

Avg View

26016

Last Post

9999 days ago

95%Match Score
Fit for"Niche beauty influencers for Portland salon"
Hyram's channel focuses on skincare education and product reviews, making it a perfect fit for the brand's beauty and skincare focus.
#2
The Budget Dermatologist
The Budget Dermatologist
@UCDc2wFMXTSApCa4UwDrdz_Q
US
Hi! I’m “The Budget Dermatologist”, and I will show you how to get premium skin without the price tag! My name is Dr. Maren Locke, and I’m a board-certified Dermatologist. That means I’m a medical doctor with an expertise in all things skin, hair, and nails. Subscribe to my channel, and you’ll learn how to transform your skin on a budget! Disclaimer: This content is created for informational purposes only and is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Your viewing, commenting or subscribing to this YouTube channel does not create a physician-patient relationship. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read/listened to on this channel. The statements made about specific products are not to diagnose, treat, cure or prevent disease.
Followers
593.0K
Macro Influencer

Engagement Rate

9999

Avg View

29344

Last Post

9999 days ago

95%Match Score
Fit for"Niche beauty influencers for Portland salon"
The Budget Dermatologist focuses on skincare education and budget-friendly products, making it a perfect fit for the brand's beauty and skincare focus.
#3
PENN.SMITH.SKINCARE
PENN.SMITH.SKINCARE
@UCbDy5VXmH1rc0n48LyWKRBw
US
Penn Smith Skincare I’m a Master Esthetician with a passion for sharing what I know about the skin 💜
Followers
240.0K
Macro Influencer

Engagement Rate

9999

Avg View

16151

Last Post

9999 days ago

90%Match Score
Fit for"Niche beauty influencers for Portland salon"
PENN.SMITH.SKINCARE is run by a Master Esthetician and focuses on skincare, making it a strong fit for the brand's beauty and skincare focus.
#4
shruti singh
shruti singh
@UCLcXcGacdsF4srqjVRRybwA
IN
Hello everyone ! I am Shruti I have made videos about loot offer & skincare LIKE SHARE AND SUBSCRIBE DM for collaboration Email - shrutisingh.singh2123@gmail.com
Followers
17.5K
Micro Influencer

Engagement Rate

9999

Avg View

461

Last Post

9999 days ago

90%Match Score
Fit for"Niche beauty influencers for Portland salon"
Shruti Singh's channel focuses on skincare and beauty offers, making her a strong fit for the brand's content ideas.
#5
Chetali Chadha
Chetali Chadha
@UCj4nEnx8t_HJ5wpL1YPxHaw
IN
Hey beautiful people! I'm a happy-go-lucky dreamer. With my passion and so many years of experience in skincare and beauty industry, here I am sharing my expertise with you. This is what I love and this is where my heart lies. Keep watching this space as you join me on an exciting roller-coaster ride where I share everything related to skincare, haircare, makeup, fashion, lifestyle tips and a lot more! I created a skincare course for you to ace your skincare game and to enrol in INDIA'S FIRST EVER SKINCARE MASTERCLASS visit - www.chetalichadha.com Love and Light Chetali
Followers
543.0K
Macro Influencer

Engagement Rate

9999

Avg View

21221

Last Post

9999 days ago

90%Match Score
Fit for"Niche beauty influencers for Portland salon"
Chetali Chadha's channel focuses on skincare, haircare, and beauty, making her a strong fit for the brand's content ideas.
#6
Matt Randon
Matt Randon
@UCkYTCoRI2zIfKPJAzsExNyg
GB
Esthetician Stud. Your beauty fairy god mother🧚✨ 💌matteorandonlnd@gmail.com
Followers
1.3M
Mega Influencer

Engagement Rate

9999

Avg View

58335

Last Post

9999 days ago

90%Match Score
Fit for"Niche beauty influencers for Portland salon"
Matt Randon is an esthetician and beauty expert, making him a strong fit for the brand's focus on beauty and skincare content.