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Brief

"nigerian or african or african american beauty, lifestyle creators and influencers in the US with over 5000 followers"

nigerian or african or african american beauty, lifestyle creators and influencers in the US with over 5000 followers

Research Insight & Analysis

Product Positioning

The query does not specify a particular product or service, but it does focus on beauty and lifestyle. In the beauty and lifestyle market, products can range from skincare, makeup, haircare, fashion, wellness, and home decor. Given the focus on Nigerian, African, or African American influencers, the product could be positioned to celebrate and cater to the unique beauty and lifestyle needs of these communities. This could include products that emphasize natural ingredients, cater to diverse skin tones, or promote cultural heritage.

Target Customers

The ideal customer profile would likely include:

  • Demographics: Predominantly women, aged 18-35, who are interested in beauty and lifestyle content.
  • Geographics: Primarily based in the US, but with a cultural connection to Nigeria, Africa, or the African American community.
  • Psychographics: Individuals who value authenticity, cultural representation, and high-quality beauty and lifestyle products. They are active on social media and follow influencers for inspiration and product recommendations.

Illustrative examples:

  1. A 25-year-old African American woman living in New York who follows beauty trends and is looking for makeup products that cater to her skin tone.
  2. A 30-year-old Nigerian woman in Texas who is interested in natural hair care products and follows influencers who share tips on maintaining natural hair.
  3. A 22-year-old African American college student in California who is interested in lifestyle content, including fashion and wellness tips.

Potential Influencer Matches

Based on the query, the following types of influencers would be suitable:

  • Beauty Influencers: Those who focus on makeup tutorials, skincare routines, and product reviews. They can demonstrate how the product works and its benefits.
  • Lifestyle Influencers: Those who share content about daily routines, fashion, wellness, and home decor. They can integrate the product into their everyday life, making it relatable to their followers.
  • Micro-Influencers: Influencers with 5,000 to 50,000 followers who have a highly engaged audience. They can provide authentic and personal endorsements.

Enriched requirements:

  • Influencers should have a follower count of over 5,000.
  • They should be based in the US but have a cultural connection to Nigeria, Africa, or the African American community.
  • They should create content related to beauty and lifestyle.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content ideas:

  • Tutorials and How-Tos: Influencers can create makeup tutorials, skincare routines, or haircare tips using the product. This type of content is highly engaging and educational.
  • Before and After: Showcasing the transformation using the product can be very compelling. This could be before and after makeup application, skincare results, or haircare improvements.
  • Cultural Heritage: Influencers can share how the product connects to their cultural heritage, celebrating their roots and traditions. This can create a strong emotional connection with the audience.
  • Challenges and Hashtags: Create a branded challenge or hashtag that encourages followers to share their own content using the product. This can increase engagement and reach.
  • Collaborations and Giveaways: Partner with multiple influencers for a collaborative campaign or host giveaways to increase visibility and attract new followers.

By leveraging these strategies, the brand can effectively reach and engage its target audience through the right influencers and compelling content.

Curated Influencer List
#1
Black Girls
Black Girls
@blackgirl.s
US
Blacks
Followers
620.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for Nigerian, African, or African American beauty and lifestyle influencers in the US with over 5000 followers. Ideal influencers should be active on social media platforms and create engaging beauty and lifestyle content."
This TikTok influencer has a significant following and focuses on beauty and fashion, but there is no indication they are based in the US.
#2
OGG
OGG
@officialgreengambian
Followers
0
Nano Influencer

Engagement Rate

9999

55%Match Score
Fit for"Looking for Nigerian, African, or African American beauty and lifestyle influencers in the US with over 5000 followers. Ideal influencers should be active on social media platforms and create engaging beauty and lifestyle content."
This TikTok influencer has a large following and focuses on African beauty, but there is no indication they are based in the US.
#3
AFRICAN_TRIBES
AFRICAN_TRIBES
@african_tribe_
BR
🇿🇦 Official channel 🇿🇦 🇿🇦 For posts from the 🇿🇦 AFRICAN CULTURES
Followers
1.8M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for Nigerian, African, or African American beauty and lifestyle influencers in the US with over 5000 followers. Ideal influencers should be active on social media platforms and create engaging beauty and lifestyle content."
This TikTok influencer has a large following and focuses on African content, but there is no indication they are based in the US, which is a key requirement for the brand.
#4
Beauty Onez
Beauty Onez
@beautyonez
US
Shop Now 😉🛍️🛒👇🏽⬇️⬇️👇🏽👇🏽
Followers
15.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Looking for Nigerian, African, or African American beauty and lifestyle influencers in the US with over 5000 followers. Ideal influencers should be active on social media platforms and create engaging beauty and lifestyle content."
This TikTok influencer has a moderate following and focuses on African beauty, but there is no indication they are based in the US.
#5
coupdesoleill
coupdesoleill
@coupdesoleill
US
Followers
32.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

45%Match Score
Fit for"Looking for Nigerian, African, or African American beauty and lifestyle influencers in the US with over 5000 followers. Ideal influencers should be active on social media platforms and create engaging beauty and lifestyle content."
This TikTok influencer has a moderate following and focuses on African beauty, but there is no indication they are based in the US.
#6
Vee beautiful
Vee beautiful
@UCDFj3pIW1iDlBYth96_deaA
NG
You are beautiful🌈🌺🦋 Hello!!! Welcome to Veebeautiful. This channel is dedicated to African fashion, beauty, and lifestyle! We are passionate about showcasing the rich and diverse cultural heritage of Africa through contemporary fashion, beauty, and lifestyle content. Our goal is to inspire you to embrace your own unique style and to appreciate the richness and vibrancy of African cultures. We believe that fashion, beauty, and lifestyle are powerful tools for self-expression and for celebrating diversity, and we're thrilled to share this journey with you. So whether you're looking for inspiration for your next outfit, or want to appreciate African beauty, culture and lifestyle, you've come to the right place.we invite you to join our community and explore the many facets of African style, beauty, and lifestyle with us! Don't forget to Subscribe and hit the notification bell🔔 so you never miss a video. Thanks for your support😊❤
Followers
5.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for Nigerian, African, or African American beauty and lifestyle influencers in the US with over 5000 followers. Ideal influencers should be active on social media platforms and create engaging beauty and lifestyle content."
This YouTube channel focuses on African fashion, beauty, and lifestyle, but it is based in Nigeria, not the US.