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Brief

"nigerian or african or african american beauty, lifestyle creators and influencers in the US with over 5000 followers."

nigerian or african or african american beauty, lifestyle creators and influencers in the US with over 5000 followers.

Research Insight & Analysis

Product Positioning

The user's query focuses on finding influencers within the beauty and lifestyle sectors, specifically targeting Nigerian, African, or African American creators in the US with over 5000 followers. This suggests that the product or service being promoted is likely related to beauty or lifestyle, and it aims to resonate with a diverse audience that values cultural representation and authenticity.

To position the brand effectively in the market, it should emphasize inclusivity, cultural relevance, and quality. Highlighting unique features that cater to the beauty and lifestyle needs of African and African American communities can create a strong market fit. For instance, if the product is a beauty item, showcasing its suitability for different skin tones and hair types would be beneficial.

Target Customers

The ideal customer profile for this campaign would include:

  • Demographics: Primarily African, Nigerian, and African American individuals residing in the US, aged between 18-35.
  • Interests: Beauty, skincare, haircare, fashion, and lifestyle.
  • Values: Cultural representation, authenticity, quality, and inclusivity.

Illustrative Examples

  1. Young Professional Women: A 28-year-old African American woman working in a corporate job, interested in beauty products that cater to her skin tone and hair type.
  2. College Students: A 21-year-old Nigerian student in the US, looking for lifestyle tips and beauty products that resonate with her cultural background.
  3. Social Media Enthusiasts: A 25-year-old African American man who is active on social media, interested in grooming products and lifestyle content.

Potential Influencer Matches

Beauty Influencers

  • Micro-Influencers (5,000 - 50,000 followers): These influencers have a highly engaged audience and can provide authentic reviews and tutorials. They are ideal for promoting niche beauty products.
  • Macro-Influencers (50,000 - 500,000 followers): These influencers have a broader reach and can create significant buzz around the product. They are suitable for larger campaigns and brand awareness.

Lifestyle Influencers

  • Content Creators Focused on Cultural Representation: Influencers who emphasize their cultural heritage and share content related to African and African American lifestyles. They can help in positioning the brand as culturally relevant and inclusive.
  • Fashion and Style Influencers: These influencers can integrate the product into their fashion and lifestyle content, showcasing its versatility and appeal.

Content Creation Ideas

General Ideas

  1. Product Reviews and Tutorials: Influencers can create detailed reviews and tutorials, demonstrating how to use the product and its benefits.
  2. Before and After Transformations: Showcasing the effectiveness of beauty products through before and after photos or videos.

Creative Ideas

  1. Cultural Heritage Series: Influencers can create content that ties the product to their cultural heritage, sharing personal stories and traditions.
  2. Collaborative Giveaways: Partner with influencers for giveaways that encourage audience participation and increase brand visibility.
  3. Day-in-the-Life Vlogs: Influencers can incorporate the product into their daily routines, providing a relatable and authentic perspective.

By leveraging the influence of Nigerian, African, and African American beauty and lifestyle creators, the brand can effectively reach its target audience and create a strong, culturally resonant presence in the market.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Nigerian, African, African American beauty influencers
Campaign Objectives
Looking for Nigerian, African, or African American beauty and lifestyle influencers in the US with over 5000 followers. Ideal influencers should be active on social media platforms and create engaging beauty and lifestyle content.
Influencer Persona
Beauty and lifestyle influencers who are Nigerian, African, or African American, based in the US, with over 5000 followers. They should be active on social media platforms like Instagram, TikTok, and YouTube.
Content Themes
#AfricanBeauty #BlackLifestyle #NigerianInfluencer
#1
Charityekezie
Charityekezie
@charityekezie
NG
Award winning Creator. Dispelling African stereotypes Leoโ™Œ ๐Ÿ‡ณ๐Ÿ‡ฌ DM ON INSTAGRAM
Followers
3.2M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for Nigerian, African, or African American beauty and lifestyle influencers in the US with over 5000 followers. Ideal influencers should be active on social media platforms and create engaging beauty and lifestyle content."
This influencer has a large following and focuses on African beauty and lifestyle, which aligns well with the brand's interests. However, the location is not specified, and it is unclear if they are based in the US.
#2
Vee beautiful
Vee beautiful
@UCDFj3pIW1iDlBYth96_deaA
NG
You are beautiful๐ŸŒˆ๐ŸŒบ๐Ÿฆ‹ Hello!!! Welcome to Veebeautiful. This channel is dedicated to African fashion, beauty, and lifestyle! We are passionate about showcasing the rich and diverse cultural heritage of Africa through contemporary fashion, beauty, and lifestyle content. Our goal is to inspire you to embrace your own unique style and to appreciate the richness and vibrancy of African cultures. We believe that fashion, beauty, and lifestyle are powerful tools for self-expression and for celebrating diversity, and we're thrilled to share this journey with you. So whether you're looking for inspiration for your next outfit, or want to appreciate African beauty, culture and lifestyle, you've come to the right place.we invite you to join our community and explore the many facets of African style, beauty, and lifestyle with us! Don't forget to Subscribe and hit the notification bell๐Ÿ”” so you never miss a video. Thanks for your support๐Ÿ˜Šโค
Followers
5.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for Nigerian, African, or African American beauty and lifestyle influencers in the US with over 5000 followers. Ideal influencers should be active on social media platforms and create engaging beauty and lifestyle content."
This influencer focuses on African fashion, beauty, and lifestyle, which aligns well with the brand's requirements. However, the influencer is based in Nigeria, not the US.
#3
NOCRACK TRIBE
NOCRACK TRIBE
@UChWUyDvEA_Oek7YjzRKeWnA
Celebrating Black Women. Welcome to our channel, where we celebrate the beauty, creativity, and entrepreneurship of Black women, all in one place (NoCrack Tribe). We showcase inspiring stories, uplifting messages, and informative content that amplify the voices and experiences of Black women. Our mission is to empower Black women by promoting their beauty, creativity, and enterprises. We believe that Black women are leaders, innovators, and changemakers, and we are committed to highlighting their achievements and contributions. Through our videos, we feature Black women creators who are making waves in various industries, such as fashion, beauty, music, and art. We also showcase Black-owned businesses and enterprises, providing our viewers with information and resources to support Black women entrepreneurs. Join us in celebrating Black women and their diverse experiences. Subscribe to our channel and become part of our community of #blackgirlmagic #nocracktribe #blackdontcrack.
Followers
380.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for Nigerian, African, or African American beauty and lifestyle influencers in the US with over 5000 followers. Ideal influencers should be active on social media platforms and create engaging beauty and lifestyle content."
This influencer celebrates Black women and their achievements in various industries, including beauty and fashion. However, the location is not specified, and it is unclear if they are based in the US.
#4
STAN-ELLA FASHION TV
STAN-ELLA FASHION TV
@UCZ8DoK0OdFn8cCZMEQ1X7EA
HOME OF ALL VARIETIES OF FASHION AND STYLES UPDATES ๐Ÿ’›๐Ÿ’›โœจCLICK ON SUBSCRIBE ๐Ÿ™๐Ÿ™ WE DELIVER 24/7 โœจโœจโœจ PLEASE WE ARE NOT CLAIMING OWNERSHIP FOR ANY OF THE STYLES ON THIS CHANNEL, PLEASE IF YOU COME ACROSS YOUR STYLES KINDLY CONTACT US FOR TAGGING OR TAKE DOWN. WE ONLY AIMED AT ENTERTAINING OUR AUDIENCE AND PROMOTING BRANDS โค Reach me via ๐Ÿ‘‰ ilodubaogechi556@gmail.com Please Support me via ๐Ÿ‘‡ Iloduba Emmanuella Ogechi 3114988668 First Bank It will be well Appreciatedโค Thank you.
Followers
55.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for Nigerian, African, or African American beauty and lifestyle influencers in the US with over 5000 followers. Ideal influencers should be active on social media platforms and create engaging beauty and lifestyle content."
This channel focuses on fashion and style updates, which aligns with the brand's interests. However, the location is not specified, and it is unclear if they are based in the US.
#5
Beauty Onez
Beauty Onez
@beautyonez
US
Shop Now ๐Ÿ˜‰๐Ÿ›๏ธ๐Ÿ›’๐Ÿ‘‡๐Ÿฝโฌ‡๏ธโฌ‡๏ธ๐Ÿ‘‡๐Ÿฝ๐Ÿ‘‡๐Ÿฝ
Followers
15.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for Nigerian, African, or African American beauty and lifestyle influencers in the US with over 5000 followers. Ideal influencers should be active on social media platforms and create engaging beauty and lifestyle content."
This influencer's content is focused on general African beauty and body positivity, which aligns with the brand's interests. However, the location is not specified, and it is unclear if they are based in the US.
#6
๐—ฃ๐—ฟ๐—ถ๐—ป๐—ฐ๐—ฒ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฟ ๐Ÿงฟ
๐—ฃ๐—ฟ๐—ถ๐—ป๐—ฐ๐—ฒ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—ฟ ๐Ÿงฟ
@dakar_snap
Followers
0
Nano Influencer

Engagement Rate

9999

50%Match Score
Fit for"Looking for Nigerian, African, or African American beauty and lifestyle influencers in the US with over 5000 followers. Ideal influencers should be active on social media platforms and create engaging beauty and lifestyle content."
This influencer's content focuses on African beauty and lifestyle, which aligns with the brand's interests. However, the location is not specified, and it is unclear if they are based in the US.