Health and wellness influencers in Southern California, aged 18-35, active on Instagram or TikTok.

Product Positioning

The non-alcoholic beverage category is experiencing significant growth, driven by increasing health consciousness and a shift towards wellness-oriented lifestyles. Positioning a non-alcoholic product in this market involves emphasizing its health benefits, unique flavors, and suitability for social occasions without the effects of alcohol. Highlighting attributes such as natural ingredients, low calories, or functional benefits (e.g., hydration, energy boost) can differentiate the product. Additionally, aligning the brand with lifestyle trends like mindfulness, fitness, and sustainability can enhance its appeal.

Target Customers

The ideal customer profile for a non-alcoholic beverage in Southern California would likely include health-conscious individuals, young professionals, and social drinkers who prefer non-alcoholic options. These customers are typically aged 18-45, value wellness and sustainability, and are open to trying new products that fit their lifestyle. Examples include:

• Young professionals who enjoy socializing but prefer non-alcoholic options for health reasons.
• Fitness enthusiasts looking for refreshing, low-calorie beverages post-workout.
• Individuals interested in mindfulness and wellness, seeking beverages that align with their lifestyle.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Health and Wellness Influencers: These influencers can highlight the health benefits and natural ingredients of the product, appealing to health-conscious consumers.

• Lifestyle Influencers: Influencers who focus on sustainable living and mindfulness can align the product with broader lifestyle trends.

• Food and Beverage Influencers: They can create engaging content around the product's taste and versatility in non-alcoholic cocktails or pairings.

• Local Influencers in Southern California: Influencers with a strong local following can help build brand awareness in the specific geographic area.

Content Creation Ideas

• Recipe Videos: Create engaging videos showcasing unique non-alcoholic cocktail recipes using the product, appealing to both social drinkers and those looking for creative beverage options.

• Wellness Challenges: Partner with influencers to host wellness challenges that incorporate the product, such as a "30-day mindful drinking challenge."

• Behind-the-Scenes Content: Share the story of the product's creation, focusing on its natural ingredients and sustainable practices, to build authenticity and trust.

• User-Generated Content Campaigns: Encourage customers to share their own creative uses of the product on social media, fostering community engagement and brand loyalty.