Book reviewers and literary content creators on Instagram/YouTube/TikTok.

Product Positioning

The product in question is a non-fiction book. In the existing market, non-fiction books can be positioned based on their subject matter, the credibility of the author, and the unique insights or perspectives they offer. For a new non-fiction book, it is crucial to highlight its relevance to current trends or issues, its practical applications, or its ability to provide new knowledge or skills. Positioning can also be enhanced by associating the book with well-known figures or experts in the field.

Target Customers

The ideal customer profile for a non-fiction book typically includes individuals who are interested in self-improvement, learning, and staying informed about specific topics. Examples of target customers might include:

• Professionals seeking to enhance their skills or knowledge in a particular area
• Students or academics interested in the subject matter
• Enthusiasts or hobbyists who are passionate about the book's topic
• Individuals looking for inspiration or motivation

Potential Influencer Matches

To effectively promote a non-fiction book, consider collaborating with the following types of influencers:

• Subject Matter Experts: Influencers who are recognized authorities in the book's field can lend credibility and attract an audience interested in the topic.
• Book Reviewers and Bloggers: These influencers have audiences that are specifically interested in book recommendations and reviews.
• Educators and Thought Leaders: Individuals who are respected in educational or professional circles can help reach an audience that values learning and development.
• Lifestyle Influencers: Depending on the book's theme, lifestyle influencers who focus on personal growth, productivity, or similar topics can help reach a broader audience.

Content Creation Ideas

To promote the non-fiction book, consider the following content ideas:

• Author Interviews: Conduct interviews with the author to discuss the book's key themes and insights, providing a personal connection to the content.
• Chapter Previews: Share excerpts or summaries of key chapters to give potential readers a taste of the book's content.
• Discussion Panels: Organize virtual or in-person panels with experts discussing the book's topics, encouraging engagement and debate.
• Reader Testimonials: Feature testimonials or reviews from early readers to build credibility and interest.
• Interactive Q&A Sessions: Host live Q&A sessions with the author or experts to engage the audience and address their questions about the book's subject matter.