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Brief

"Influencers, not too big, in North America for a Gift Card and Cash Back discount app, such as influencers who tell their audience about deals, influencers who share advice and educate their audience, and lifestyle influencers"

Influencers, not too big, in North America for a Gift Card and Cash Back discount app, such as influencers who tell their audience about deals, influencers who share advice and educate their audience, and lifestyle influencers

Research Insight & Analysis

Product Positioning

The product in question is a Gift Card and Cash Back discount app. This app can be positioned as a money-saving tool that helps users maximize their purchasing power by offering discounts and cash back on various purchases. In the existing market, this app can be positioned as a convenient and user-friendly solution for budget-conscious consumers who are looking to save money on everyday expenses and special purchases.

Target Customers

The ideal customer profile for this app includes:

  • Budget-conscious consumers: Individuals who are always on the lookout for deals and discounts to save money on their purchases.
  • Tech-savvy shoppers: People who are comfortable using mobile apps and online platforms to find the best deals.
  • Frequent shoppers: Consumers who make regular purchases and can benefit from accumulating cash back rewards over time.
  • Gift givers: Individuals who frequently buy gift cards for friends and family and would appreciate the added benefit of cash back.

Illustrative examples:

  • A young professional who uses the app to save money on groceries and dining out.
  • A parent who uses the app to buy gift cards for their children's birthdays and earns cash back in the process.
  • A college student who uses the app to find discounts on textbooks and school supplies.

Potential Influencer Matches

Deal-Focused Influencers

These influencers specialize in sharing deals, discounts, and money-saving tips with their audience. They can effectively promote the app by highlighting the various deals and cash back opportunities available.

Educational Influencers

Influencers who focus on educating their audience about personal finance, budgeting, and smart shopping habits. They can create content that explains how the app works and how it can help users save money.

Lifestyle Influencers

Influencers who share their daily lives, including shopping habits and tips. They can integrate the app into their content by showing how they use it to save money on their purchases.

Micro-Influencers

Influencers with a smaller but highly engaged following. They can provide a more personalized and authentic promotion of the app, which can resonate well with their audience.

Content Creation Ideas

General Ideas

  • How-to Guides: Create step-by-step guides on how to use the app to find the best deals and earn cash back.
  • User Testimonials: Share stories and testimonials from real users who have saved money using the app.
  • Comparison Posts: Compare the app's deals and cash back offers with other similar apps to highlight its advantages.

Creative Ideas

  • Challenge Series: Launch a "Savings Challenge" where influencers document how much they can save using the app over a month.
  • Unboxing and Hauls: Influencers can do unboxing videos or shopping hauls showing the items they purchased using the app and the savings they achieved.
  • Seasonal Promotions: Create content around seasonal events (e.g., back-to-school, holiday shopping) to show how the app can help users save during these times.

By leveraging these types of influencers and content ideas, the app can effectively reach its target audience and position itself as a valuable tool for saving money.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
North American deal-sharing and lifestyle influencers
Campaign Objectives
Looking for North American nano or micro-influencers to promote a Gift Card and Cash Back discount app. Ideal influencers share deals, provide advice, educate their audience, and create lifestyle content. The focus is on influencers who can effectively communicate the benefits of saving money and finding great deals.
Influencer Persona
Nano or micro-influencers in North America who share deals, provide advice, educate their audience, and create lifestyle content. They should have an engaged audience interested in saving money and finding deals.
Content Themes
#DealHunter #MoneySavingTips #LifestyleHacks
#1
Alysia LeMaster
Alysia LeMaster
@couponswithalysia
United States
Let’s go couponing!! 🤑 ✉️ Business inq: couponswithalysia@gmail.com
Followers
331.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for North American nano or micro-influencers to promote a Gift Card and Cash Back discount app. Ideal influencers share deals, provide advice, educate their audience, and create lifestyle content. The focus is on influencers who can effectively communicate the benefits of saving money and finding great deals."
This influencer is highly focused on couponing and saving money, which aligns perfectly with the brand's goals. They have a large, engaged audience interested in deals.
#2
Her Money Mastery
Her Money Mastery
@hermoneymastery
US
💰Money Mastery | 🧠 Mindset Uplevel 🔮 Budget Wizard ⬇️ Guides & Resources ⬇️
Followers
323.5K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for North American nano or micro-influencers to promote a Gift Card and Cash Back discount app. Ideal influencers share deals, provide advice, educate their audience, and create lifestyle content. The focus is on influencers who can effectively communicate the benefits of saving money and finding great deals."
This influencer shares content about money mastery and budgeting, which aligns well with the brand's focus on saving money and finding deals. They are based in the US, making them a good fit geographically.
#3
founditcheaper
founditcheaper
@founditcheaper1
United States
See all deals here⬇️
Followers
646.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for North American nano or micro-influencers to promote a Gift Card and Cash Back discount app. Ideal influencers share deals, provide advice, educate their audience, and create lifestyle content. The focus is on influencers who can effectively communicate the benefits of saving money and finding great deals."
This influencer focuses on Amazon deals and savings, which aligns well with the brand's focus on saving money. They have a large, engaged audience interested in deals.
#4
Daisy Franco
Daisy Franco
@dailydealswdaisy
United States
Bilingual ! Come save with me in-store 🛒 &’ online 👩‍💻 ! No paper coupons just your phone 📱. 🔥 promotions and 🔥 online finds
Followers
27.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for North American nano or micro-influencers to promote a Gift Card and Cash Back discount app. Ideal influencers share deals, provide advice, educate their audience, and create lifestyle content. The focus is on influencers who can effectively communicate the benefits of saving money and finding great deals."
This influencer focuses on couponing and saving money, which aligns perfectly with the brand's goals. They have an engaged audience interested in deals.
#5
Vee | Personal Finance & Money
Vee | Personal Finance & Money
@the_brokenwallet
United States
👩🏾‍💻Personal finance writer since 2005 📹YouTube: THE BROKEN WALLET (78K) ✨get your money mindset journal✨+ other resources ⤵️
Followers
12.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for North American nano or micro-influencers to promote a Gift Card and Cash Back discount app. Ideal influencers share deals, provide advice, educate their audience, and create lifestyle content. The focus is on influencers who can effectively communicate the benefits of saving money and finding great deals."
This influencer focuses on personal finance and budgeting, which aligns well with the brand's focus on saving money. Their audience is likely to be interested in a discount app.
#6
BANU | DEALS FINDER | FREEBIE HUNTER
BANU | DEALS FINDER | FREEBIE HUNTER
@freebie.hunter
🔍Saving cash, making splurges smart 🛍️ 🇺🇸USA's deal detective with 6 yrs XP🕵️‍♂️ 💰 Helping countless wallets breathe easy 💵 LINK IN BIO 👇
Followers
89.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for North American nano or micro-influencers to promote a Gift Card and Cash Back discount app. Ideal influencers share deals, provide advice, educate their audience, and create lifestyle content. The focus is on influencers who can effectively communicate the benefits of saving money and finding great deals."
This influencer focuses on saving money and finding deals, which aligns perfectly with the brand's goals. They have an engaged audience interested in deals.