Influencers should be North American, with a following larger than 200,000, focusing on lifestyle, travel, and food content, primarily on platforms like Instagram and YouTube.

Product Positioning

To effectively position the brand or service in the market, it is essential to highlight the unique aspects of being a North American abroad in Portugal, particularly focusing on the cultural experiences and culinary delights that come with this lifestyle. Emphasizing themes such as exploration, cultural exchange, and the joy of discovering local cuisine can resonate well with the target audience.

For new products, consider leveraging the growing trend of remote work and digital nomadism, showcasing how your offering enhances the experience of living abroad. Fresh angles could include partnerships with local businesses in Portugal, promoting sustainability, or highlighting the fusion of North American and Portuguese culinary traditions.

Target Customers

The ideal customer profile for this campaign includes:

• Young Professionals: Individuals aged 25-35 who are either working remotely or planning to move abroad for work. They are likely to be adventurous and interested in cultural experiences.

• Food Enthusiasts: People who have a passion for food and travel, often seeking out unique culinary experiences and local delicacies.

• Expat Communities: North Americans currently living in Portugal or considering a move, looking for relatable content that reflects their experiences and challenges.

• Travel Bloggers and Influencers: Those who actively seek out and share travel experiences, particularly in Portugal, and have a strong interest in food content.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Travel Influencers: Influencers who focus on travel content, particularly those who have experience living in Portugal. They can share personal stories and tips about navigating life abroad, which will resonate with the target audience.

• Food Influencers: Influencers who specialize in food content, especially those who explore international cuisines. They can create engaging content around Portuguese food, showcasing local dishes and culinary experiences.

• Lifestyle Influencers: Influencers who cover a broad range of topics, including travel, food, and culture. Their diverse content can attract a wider audience and provide a holistic view of life in Portugal.

• Expat Influencers: Influencers who specifically cater to expatriates, sharing insights and experiences about living abroad. They can provide valuable information and foster a sense of community among North Americans in Portugal.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Culinary Adventures: Create a series where influencers explore local markets, cook traditional Portuguese dishes, or try fusion recipes that blend North American and Portuguese flavors.

• Cultural Insights: Share stories and experiences about adapting to life in Portugal, including tips for newcomers, cultural differences, and personal anecdotes.

• Day in the Life: Influencers can document a typical day living in Portugal, highlighting food, work, and leisure activities, providing an authentic glimpse into the expat lifestyle.

• Food Challenges: Host challenges where influencers try to recreate popular Portuguese dishes or explore unique food pairings, encouraging audience participation and engagement.

• Local Collaborations: Partner with local chefs or restaurants for exclusive content, such as cooking classes or food tours, showcasing the richness of Portuguese cuisine.

These content ideas not only align with the brand's positioning but also have the potential to go viral by tapping into the interests of the target audience.