Influencers focusing on productivity, mental health, or ADHD-related content with a strong presence on Instagram, YouTube, or TikTok.

Product Positioning

The product in question is a note-taking app and personal knowledge management (PKM) tool specifically designed for individuals with ADHD. In the existing market, this product can be positioned as a specialized tool that caters to the unique needs of ADHD users, offering features that enhance focus, organization, and productivity. The app can differentiate itself by emphasizing its user-friendly interface, customizable features, and integration with other productivity tools. Highlighting its ability to help users manage their thoughts and tasks more effectively can create a strong product/market fit.

Target Customers

The ideal customer profile includes individuals diagnosed with ADHD who are seeking tools to improve their daily productivity and organization. This can include students, professionals, and creatives who require assistance in managing their tasks and ideas. Examples of target customers might be:

• A college student with ADHD looking for a tool to organize lecture notes and assignments.
• A professional with ADHD who needs to manage work projects and deadlines efficiently.
• A creative individual with ADHD who wants to capture and organize ideas for personal projects.

Potential Influencer Matches

To effectively reach the target audience, consider collaborating with the following types of influencers:

• ADHD Advocates and Educators: Influencers who focus on ADHD awareness and education can provide authentic endorsements and share personal experiences with the app.
• Productivity and Organization Experts: Influencers who specialize in productivity tips and tools can demonstrate how the app enhances focus and efficiency.
• Tech Reviewers: Influencers who review apps and tech products can provide detailed insights into the app's features and usability.

Each type of influencer can reach the target customers by showcasing the app's benefits and providing practical examples of its use.

Content Creation Ideas

To engage the target audience and promote the app, consider the following content ideas:

• Tutorial Videos: Create step-by-step guides on how to use the app's features to manage tasks and improve focus.
• User Testimonials: Share stories from real users with ADHD who have benefited from the app, highlighting specific features that helped them.
• Challenges and Tips: Launch a productivity challenge encouraging users to share their experiences using the app, along with tips for managing ADHD.
• Interactive Webinars: Host webinars with ADHD experts discussing strategies for organization and focus, incorporating the app as a tool.

These content ideas can help build a community around the app and encourage user engagement.