Influencers who are gardening enthusiasts, plant lovers, or those who focus on sustainable living and home decor. They should have a strong presence on Instagram or TikTok and be located in Maryland or nearby areas.

Product Positioning

The product in question is a nursery farm, which likely offers a variety of plants, flowers, and possibly gardening supplies. In the existing market, this type of business can be positioned as a local, eco-friendly, and community-oriented brand. Emphasizing the quality and variety of plants, as well as any unique offerings such as rare species or organic gardening supplies, can help differentiate the nursery farm from competitors. Additionally, highlighting any sustainable practices or local partnerships can further enhance the brand's appeal.

Target Customers

The ideal customer profile for a nursery farm would include:

• Home Gardeners: Individuals who enjoy gardening as a hobby and are looking for quality plants and gardening supplies.
• Homeowners: People interested in landscaping and beautifying their homes with plants and flowers.
• Eco-conscious Consumers: Customers who prioritize sustainability and are interested in supporting local businesses.
• Community Gardeners: Members of community gardening groups who need plants and supplies for their communal spaces.

Illustrative examples:

• A young couple who recently bought a house and are looking to create a beautiful garden.
• A retiree who spends their free time gardening and is always on the lookout for new plants.
• A member of a local community garden who needs plants for a shared space.

Potential Influencer Matches

Given the requirements of having 5,000-50,000 followers on Instagram or TikTok and being located in Maryland or nearby, the following types of influencers would be suitable:

• Local Gardening Enthusiasts: Influencers who share their gardening tips, plant care routines, and garden transformations. They can reach home gardeners and homeowners.
• Eco-friendly Lifestyle Bloggers: Influencers who focus on sustainable living and eco-friendly practices. They can appeal to eco-conscious consumers.
• DIY and Home Improvement Creators: Influencers who share DIY projects and home improvement tips, including landscaping and gardening. They can attract homeowners looking to beautify their spaces.

Content Creation Ideas

To effectively promote the nursery farm, consider the following content topics and ideas:

• Plant Care Tutorials: Step-by-step guides on how to care for different types of plants, including watering schedules, sunlight requirements, and common issues.
• Garden Transformation Series: Documenting the process of transforming a garden space using plants from the nursery farm. This can include before-and-after shots and progress updates.
• Sustainable Gardening Tips: Sharing eco-friendly gardening practices, such as composting, using organic fertilizers, and water conservation techniques.
• Seasonal Plant Highlights: Featuring different plants that are in season and explaining why they are a great addition to any garden.
• Customer Testimonials: Showcasing satisfied customers and their beautiful gardens, highlighting the quality and variety of plants available at the nursery farm.

By collaborating with the right influencers and creating engaging content, the nursery farm can effectively reach and resonate with its target audience.