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Brief

"influencer for my nursery farm. should have 5,000-5000 followers on IG or tiktok. Should be located in maryland or nearby"

influencer for my nursery farm. should have 5,000-5000 followers on IG or tiktok. Should be located in maryland or nearby

Research Insight & Analysis

Product Positioning

The product in question is a nursery farm, which likely offers a variety of plants, flowers, and possibly gardening supplies. In the existing market, this type of business can be positioned as a local, eco-friendly, and community-oriented brand. Emphasizing the quality and variety of plants, as well as any unique offerings such as rare species or organic gardening supplies, can help differentiate the nursery farm from competitors. Additionally, highlighting any sustainable practices or local partnerships can further enhance the brand's appeal.

Target Customers

The ideal customer profile for a nursery farm would include:

  • Home Gardeners: Individuals who enjoy gardening as a hobby and are looking for quality plants and gardening supplies.
  • Homeowners: People interested in landscaping and beautifying their homes with plants and flowers.
  • Eco-conscious Consumers: Customers who prioritize sustainability and are interested in supporting local businesses.
  • Community Gardeners: Members of community gardening groups who need plants and supplies for their communal spaces.

Illustrative examples:

  • A young couple who recently bought a house and are looking to create a beautiful garden.
  • A retiree who spends their free time gardening and is always on the lookout for new plants.
  • A member of a local community garden who needs plants for a shared space.

Potential Influencer Matches

Given the requirements of having 5,000-50,000 followers on Instagram or TikTok and being located in Maryland or nearby, the following types of influencers would be suitable:

  • Local Gardening Enthusiasts: Influencers who share their gardening tips, plant care routines, and garden transformations. They can reach home gardeners and homeowners.
  • Eco-friendly Lifestyle Bloggers: Influencers who focus on sustainable living and eco-friendly practices. They can appeal to eco-conscious consumers.
  • DIY and Home Improvement Creators: Influencers who share DIY projects and home improvement tips, including landscaping and gardening. They can attract homeowners looking to beautify their spaces.

Content Creation Ideas

To effectively promote the nursery farm, consider the following content topics and ideas:

  • Plant Care Tutorials: Step-by-step guides on how to care for different types of plants, including watering schedules, sunlight requirements, and common issues.
  • Garden Transformation Series: Documenting the process of transforming a garden space using plants from the nursery farm. This can include before-and-after shots and progress updates.
  • Sustainable Gardening Tips: Sharing eco-friendly gardening practices, such as composting, using organic fertilizers, and water conservation techniques.
  • Seasonal Plant Highlights: Featuring different plants that are in season and explaining why they are a great addition to any garden.
  • Customer Testimonials: Showcasing satisfied customers and their beautiful gardens, highlighting the quality and variety of plants available at the nursery farm.

By collaborating with the right influencers and creating engaging content, the nursery farm can effectively reach and resonate with its target audience.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Nursery farm influencers in Maryland
Campaign Objectives
Looking for influencers with 5,000-50,000 followers on Instagram or TikTok to promote a nursery farm. Influencers should be located in Maryland or nearby areas. No specific gender, age range, or ethnicity requirements.
Influencer Persona
Influencers who are gardening enthusiasts, plant lovers, or those who focus on sustainable living and home decor. They should have a strong presence on Instagram or TikTok and be located in Maryland or nearby areas.
Content Themes
#MarylandGardening #PlantLovers #NurseryFarm
#1
Kamoya Analesia
Kamoya Analesia
@gardenaddictz
United States
Creative visionary. Humorous. Garden Slayer. Plant Rescuer. Lover of Nature. 🌸☀️🐓 🇯🇲 Zone 7 Maryland #diygarden #gardenonabudget
Followers
124.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers with 5,000-50,000 followers on Instagram or TikTok to promote a nursery farm. Influencers should be located in Maryland or nearby areas. No specific gender, age range, or ethnicity requirements."
This influencer is a good fit as they focus on gardening and are located in Maryland. Their content aligns well with the brand's content ideas.
#2
Lannie Armstrong
Lannie Armstrong
@gingerfootgarden
United States
Maryland 🇺🇸🇵🇭 Backyard home gardening all seasons Vego Pro Gardener @vego_garden 🥘 @lutonilannie
Followers
104.5K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers with 5,000-50,000 followers on Instagram or TikTok to promote a nursery farm. Influencers should be located in Maryland or nearby areas. No specific gender, age range, or ethnicity requirements."
This influencer is a good fit as they focus on backyard home gardening and are located in Maryland. Their content aligns well with the brand's content ideas.
#3
Mdfunfam
Mdfunfam
@mdfunfam
US
MD mom of 3❤️MD/PA line🖤sharing our day trips & fun things to do around us!💛
Followers
24.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers with 5,000-50,000 followers on Instagram or TikTok to promote a nursery farm. Influencers should be located in Maryland or nearby areas. No specific gender, age range, or ethnicity requirements."
This influencer is a good fit as they focus on gardening and are located in Maryland. Their content aligns well with the brand's content ideas.
#4
Tasha - Gardening Tips
Tasha - Gardening Tips
@ohshegrows
US
$OhSheGrows Ohshegrows365@gmail.com PO Box 1406 Waldorf, MD 20604
Followers
21.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for influencers with 5,000-50,000 followers on Instagram or TikTok to promote a nursery farm. Influencers should be located in Maryland or nearby areas. No specific gender, age range, or ethnicity requirements."
The influencer is located in Maryland and focuses on gardening, making them a good fit for the brand's campaign.
#5
Gingerfoot Garden
Gingerfoot Garden
@UCNPO54ifxi4ql625GYP1r7g
US
Hi! I’m Lannie, a backyard home gardener in Maryland, USA. I may have a small growing space but I don’t let it stop me from creating a productive garden. I use a lot of vertical gardening techniques for my container garden and raised bed garden. I enjoy gardening all seasons here in Zone 7 and enjoy sharing ideas about extending the season. I post DIYs for frugal gardening ideas, organic growing tips, and garden hacks for beginner gardeners.
Followers
1.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for influencers with 5,000-50,000 followers on Instagram or TikTok to promote a nursery farm. Influencers should be located in Maryland or nearby areas. No specific gender, age range, or ethnicity requirements."
This influencer is a good fit as they focus on gardening and are located in Maryland. Their content aligns well with the brand's content ideas.
#6
A Suburban Gardener
A Suburban Gardener
@asuburbangardener
United States
Just another suburban gardener in zone 7a -MD! I love to tinker with a bit of everything & this page is dedicated to my adventures.
Followers
34.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for influencers with 5,000-50,000 followers on Instagram or TikTok to promote a nursery farm. Influencers should be located in Maryland or nearby areas. No specific gender, age range, or ethnicity requirements."
This influencer is located in Maryland and focuses on gardening, making them a good fit for the brand's campaign.