The vacuum sealers for mason jars are positioned as a solution for extending the freshness of food, which is particularly appealing to individuals who are conscious about food preservation, reducing waste, and maintaining a healthy lifestyle. This product can be marketed as an essential kitchen tool for those who value nutrition and cooking, especially in the context of meal prepping and sustainable living.
The ideal customer profile includes:
Illustrative examples:
By targeting micro-influencers in Austria and Germany who are passionate about nutrition, cooking, and sustainability, the brand can effectively reach and resonate with its ideal customers.
Extracted from Campaign Brief & Market Analysis