Nutrition and cooking influencers

Product Positioning

The vacuum sealers for mason jars are positioned as a solution for extending the freshness of food, which is particularly appealing to individuals who are conscious about food preservation, reducing waste, and maintaining a healthy lifestyle. This product can be marketed as an essential kitchen tool for those who value nutrition and cooking, especially in the context of meal prepping and sustainable living.

Target Customers

The ideal customer profile includes:

• Health-conscious individuals: People who prioritize fresh, nutritious food and are interested in meal prepping.
• Home cooks and food enthusiasts: Individuals who enjoy cooking and experimenting with recipes, and who would appreciate tools that help them preserve their culinary creations.
• Sustainability advocates: Consumers who are focused on reducing food waste and adopting eco-friendly practices in their daily lives.

Illustrative examples:

• A young professional in Vienna who meal preps for the week to maintain a healthy diet.
• A family in Munich that values home-cooked meals and wants to keep leftovers fresh for longer.
• A food blogger in Berlin who shares tips on sustainable living and reducing food waste.

Potential Influencer Matches

Micro-Influencers (1,000 - 10,000 followers)

• Nutritionists and Dietitians: These influencers can highlight the benefits of keeping food fresh and nutritious, appealing to health-conscious followers.
• Home Cooks and Recipe Creators: Influencers who share recipes and cooking tips can demonstrate how the vacuum sealers help in preserving ingredients and prepared meals.
• Sustainability Advocates: Influencers focused on eco-friendly living can promote the product as a way to reduce food waste and support sustainable practices.

Content Creation Ideas

• Product Demonstrations: Videos or posts showing how to use the vacuum sealers with mason jars, highlighting the ease of use and effectiveness in keeping food fresh.
• Meal Prep Guides: Content that includes meal prep tips and recipes, showcasing how the vacuum sealers can help in organizing and preserving meals for the week.
• Before and After Comparisons: Visual content comparing the freshness of food stored with and without the vacuum sealers, emphasizing the product's benefits.
• Sustainability Tips: Posts or videos that integrate the vacuum sealers into broader discussions on reducing food waste and adopting sustainable kitchen practices.
• Collaborative Giveaways: Partnering with influencers to host giveaways, encouraging followers to engage with the brand and try the product.

By targeting micro-influencers in Austria and Germany who are passionate about nutrition, cooking, and sustainability, the brand can effectively reach and resonate with its ideal customers.