The product or service in question appears to be related to nutrition, specifically targeting the Egyptian market. To position this product effectively, it should emphasize the unique benefits and relevance of nutritional advice tailored to the Egyptian lifestyle and dietary habits. Highlighting local ingredients, traditional dishes, and culturally relevant health tips can create strong connection with the audience.
The ideal customer profile would include:
Illustrative examples:
Each type of influencer can reach the target customers by providing tailored content that resonates with their specific needs and interests.
These content ideas can help create engaging and shareable content that aligns with the brand and has the potential to go viral.
Extracted from Campaign Brief & Market Analysis