Female, 25-50, NYC-based, food and alcohol niche, ethnically black or white.

Product Positioning

The product or service being promoted is related to food and alcohol, which suggests a lifestyle or leisure brand. In the existing market, this can be positioned as a premium or trendy offering, appealing to consumers who enjoy dining experiences and social gatherings. The brand can emphasize quality, taste, and the social aspect of enjoying food and drinks, potentially aligning with current trends such as gourmet experiences, craft beverages, or sustainable sourcing.

Target Customers

The ideal customer profile would likely include urban professionals and socialites who enjoy dining out and trying new food and drink experiences. They are likely to be aged between 25 to 50, living in metropolitan areas like NYC, and have a disposable income that allows for spending on leisure activities. Examples of target customers could include:

• Young professionals who enjoy after-work socializing
• Food enthusiasts who follow culinary trends
• Individuals who prioritize experiences over material goods

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Food Bloggers and Critics: Influencers who specialize in food reviews and culinary experiences can highlight the quality and uniqueness of the product.
• Lifestyle Influencers: Those who focus on urban living and social activities can showcase the product as part of a trendy lifestyle.
• Event Hosts and Socialites: Influencers known for hosting events or being part of the social scene can promote the product in a way that emphasizes its role in gatherings and celebrations.

The user-specified requirements of influencers being female, aged 25 to 50, and ethnically black or white, based in NYC, should be considered when selecting individuals from these categories.

Content Creation Ideas

• Recipe and Pairing Videos: Create engaging content that shows how the product can be used in recipes or paired with other foods and drinks.
• Behind-the-Scenes Tours: Offer a glimpse into the production process or the story behind the brand, adding authenticity and depth.
• Social Event Highlights: Capture the product being enjoyed at social events or gatherings, emphasizing its role in creating memorable experiences.
• User-Generated Content Campaigns: Encourage followers to share their own experiences with the product, using a branded hashtag to increase reach and engagement.

These content ideas can help create a buzz around the product and encourage audience interaction, potentially leading to viral success.