MyInfluencer
Brief

"40 NYC-based influencers . They can be lifestyle influencers, athlete influencers, fashion influencers, NY-specific influencers etc. They cannot be vegan/vegetarian/gluten free/dairy free."

NYC-based lifestyle and fashion influencers

Research Insight & Analysis

Product Positioning

The user's query does not specify a particular product or service. However, given the request for NYC-based influencers who are not vegan, vegetarian, gluten-free, or dairy-free, it can be inferred that the product or service might be related to food, lifestyle, fashion, or a general consumer product that appeals to a broad audience. The brand can be positioned as inclusive and versatile, catering to a wide range of lifestyles and preferences, except for those with specific dietary restrictions.

Target Customers

The ideal customer profile would likely be urban dwellers in New York City who are interested in lifestyle, fashion, sports, and local culture. These customers are likely to be:

  • Young professionals aged 18-35
  • Interested in trendy and fashionable products
  • Active on social media platforms like Instagram, TikTok, and YouTube
  • Engaged in the local NYC scene, including events, restaurants, and activities

Illustrative examples:

  1. A 25-year-old fashion enthusiast who follows NYC fashion trends and influencers.
  2. A 30-year-old professional who enjoys exploring new restaurants and lifestyle experiences in NYC.
  3. A 22-year-old college student who is active in sports and follows athlete influencers.

Potential Influencer Matches

Lifestyle Influencers

These influencers can showcase the product in their daily routines, making it relatable to their followers. They can highlight how the product fits into their busy NYC lifestyle.

Fashion Influencers

Fashion influencers can integrate the product into their outfits or fashion tips, appealing to followers who are interested in style and trends.

Athlete Influencers

Athlete influencers can demonstrate the product's benefits in their fitness routines or sports activities, reaching an audience that values health and fitness.

NYC-Specific Influencers

These influencers focus on NYC culture, events, and hotspots. They can promote the product as a must-have for anyone living in or visiting NYC.

Content Creation Ideas

General Ideas

  • Unboxing and Reviews: Influencers can create unboxing videos and provide honest reviews of the product.
  • Daily Routine Integration: Show how the product fits into their daily lives, whether it's a fashion item, a lifestyle product, or something related to their fitness routine.

Creative Ideas

  • NYC Adventures: Influencers can take the product on a tour of iconic NYC locations, creating engaging content that highlights both the product and the city.
  • Collaborative Challenges: Partner with multiple influencers to create a challenge or trend that encourages their followers to participate and share their own experiences with the product.
  • Event Coverage: If the product is related to an event or launch in NYC, influencers can provide live coverage, behind-the-scenes looks, and exclusive content.

By leveraging these types of influencers and content ideas, the brand can effectively reach its target audience and create a strong presence in the NYC market.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
NYC-based lifestyle and fashion influencers
Campaign Objectives
Looking for 40 NYC-based influencers in the lifestyle, athlete, fashion, and NYC-specific niches. Influencers should not follow vegan, vegetarian, gluten-free, or dairy-free diets. Ideal candidates are active on social media platforms and create engaging content related to their niche.
Influencer Persona
Influencers who are based in NYC and are active in the lifestyle, athlete, fashion, or NYC-specific niches. They should have a diverse following and create engaging content that resonates with their audience. Influencers should not follow vegan, vegetarian, gluten-free, or dairy-free diets.
Content Themes
#NYCLifestyle #NYCFashion #NYCAthlete
#1
Lehna
Lehna
@slehna_
2026 Bride 💍 Petite Curvy Style Travel Addict | Beauty Lover Living my best life as a SrDevOps Engineer 📍Dallas & NY | 🇨🇲 📧 ngwalehna@gmail.com
Followers
151.1K
Macro Influencer
Engagement Rate
3.9%
Last Post
1 month ago
90%Match Score
Fit for"NYC-based lifestyle and fashion influencers"
This influencer is a fashion and travel enthusiast with a strong following. Their content aligns well with the brand's focus on fashion and lifestyle, and they are based in NYC, making them a strong candidate for the campaign.
#2
Emma Lovewell
Emma Lovewell
@emmalovewell
@onepeloton Instructor | Speaker | Author of Live Learn Love Well | The Love List newsletter 📧 EmmaLovewellTeam@unitedtalent.com
Followers
726.5K
Macro Influencer
Engagement Rate
2.3%
Last Post
1 month ago
90%Match Score
Fit for"NYC-based lifestyle and fashion influencers"
This influencer is a fitness instructor and author, which aligns with the athlete and lifestyle niches. Their content style is motivational and engaging, fitting well with the brand's desired style. There is no indication of dietary restrictions.
#3
ʙᴏᴅʏ ʙʏ ᴍᴀʀᴋ™
ʙᴏᴅʏ ʙʏ ᴍᴀʀᴋ™
@bodybymark
In-Home & Virtual Wellness 🏠 Training-Yoga-Pilates 🧘🏻‍♂️ Author: Eat This Not That for 🆎s Corporate Gym Management 🏢
Followers
1.4M
Mega Influencer
Engagement Rate
1.0%
Last Post
1 month ago
90%Match Score
Fit for"NYC-based lifestyle and fashion influencers"
This influencer focuses on in-home and virtual wellness, which aligns with the fitness routines and athlete training sessions content idea. They have a large following and create engaging content, making them a strong fit for the campaign.
#4
DV
DV
@dvdoublevanilla
💌 dvdoublevanilla@gmail.com Style Mentor & Street Style ➡️Paris, NYC, Milan ->Luxury Fashion YouTube: Double Vanilla New Videos Every Week⤵️
Followers
800.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
88%Match Score
Fit for"NYC-based lifestyle and fashion influencers"
This influencer focuses on luxury fashion and street style, which aligns well with the brand's fashion niche. Their content is engaging and fits the brand's desired style. There is no indication of dietary restrictions.
#5
Anastasia Pagonis
Anastasia Pagonis
@anastasia_k_p
•Paralympian 🥇🥉 •3x World Champion •World Record holder •Changing the way you “see” the visually impaired •AnastasiaPagonisNY@gmail.com
Followers
427.6K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
88%Match Score
Fit for"NYC-based lifestyle and fashion influencers"
This influencer is a Paralympian and world champion, aligning well with the athlete niche. Their content is engaging and fits the brand's desired style. There is no indication of dietary restrictions.
#6
miranda sanchez ✨
miranda sanchez ✨
@siranda_manchez
📍 bk, nyc latina fashionista that edits 🎬 fashion 〰️travel〰️lifestyle ✨💅🏽🇵🇷☁️ 💌miranda.sanchez.ugc@gmail.com (no DMs pls)
Followers
193.7K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
87%Match Score
Fit for"NYC-based lifestyle and fashion influencers"
This influencer is a Latina fashionista in NYC, aligning well with the fashion and NYC-specific niches. Their content is engaging and fits the brand's desired style. There is no indication of dietary restrictions.