NYC-based lifestyle influencers aged 18-35, active on Instagram and TikTok.

Product Positioning

The focus on "NYC lifestyle creators" suggests a brand or product that aligns with urban living, fashion, culture, or experiences unique to New York City. Positioning the product as a must-have for those who embrace the vibrant, fast-paced, and diverse lifestyle of NYC can create a strong market presence. Highlighting aspects such as exclusivity, trendiness, and cultural relevance can appeal to the target audience.

Target Customers

The ideal customer profile would include young professionals, millennials, and Gen Z individuals who are either living in or have an affinity for New York City. These customers are likely to be interested in fashion, dining, entertainment, and urban experiences. Examples include:

• A 28-year-old fashion-forward professional working in Manhattan
• A 22-year-old college student exploring NYC's cultural scene
• A 30-year-old entrepreneur who values unique and trendy products

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Fashion Influencers: Those who focus on NYC street style and fashion trends can showcase the product as part of their daily outfits or style guides.
• Lifestyle Bloggers: Influencers who document their NYC experiences, from dining to events, can integrate the product into their content, highlighting its relevance to city living.
• Cultural Enthusiasts: Creators who explore NYC's art, music, and cultural events can present the product as an essential part of the urban lifestyle.

Content Creation Ideas

• City Life Vlogs: Influencers can create vlogs that feature a day in their life in NYC, incorporating the product as a key element of their routine.
• Street Style Challenges: Fashion influencers can host challenges where they style the product in various NYC settings, encouraging followers to participate and share their looks.
• Cultural Event Highlights: Collaborate with influencers to feature the product at popular NYC events, showcasing its versatility and appeal in different contexts.
• Behind-the-Scenes Content: Offer exclusive behind-the-scenes content of how the product fits into the NYC lifestyle, providing a personal touch and connection with the audience.