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Brief

"USA influencers on instagram or tiktok with more than 50K followers but under 200K. Their audience has to be mostly from the USA. that talk about organizing and decorating office space with essentials"

USA influencers on instagram or tiktok with more than 50K followers but under 200K. Their audience has to be mostly from the USA. that talk about organizing and decorating office space with essentials

Research Insight & Analysis

about organizing and decorating office spaces with essentials. This suggests that the product or service being promoted is likely related to office organization and decor. In the existing market, this product can be positioned as a solution for enhancing productivity and creating aesthetically pleasing work environments. The brand can emphasize the importance of a well-organized and decorated office space in boosting efficiency, reducing stress, and improving overall work satisfaction.

Target Customers

The ideal customer profile for this product includes:

  • Remote Workers: Individuals who work from home and need to create a productive and organized workspace.
  • Small Business Owners: Entrepreneurs who want to set up or revamp their office spaces to reflect professionalism and efficiency.
  • Office Managers: Professionals responsible for maintaining and organizing office environments in small to medium-sized companies.
  • Students: College or university students who need to organize their study spaces for better focus and productivity.

Illustrative examples:

  • A freelance graphic designer setting up a home office.
  • A startup founder looking to create an inspiring office space for their team.
  • A college student organizing their dorm room study area.

Potential Influencer Matches

Types of Influencers

  1. Home and Office Decor Enthusiasts: Influencers who specialize in interior design, particularly focusing on office spaces. They can provide tips and inspiration for organizing and decorating workspaces.
  2. Productivity Gurus: Influencers who focus on productivity hacks and efficient work environments. They can highlight how a well-organized office can enhance productivity.
  3. DIY and Craft Influencers: Creators who share DIY projects and craft ideas for personalizing and organizing office spaces.
  4. Tech Reviewers: Influencers who review office gadgets and essentials, providing insights into the best products for an organized workspace.

Enriched Requirements

  • Follower Count: Between 50K and 200K followers.
  • Audience Location: Predominantly from the USA.
  • Content Focus: Organizing and decorating office spaces with essentials.

Content Creation Ideas

General Ideas

  1. Office Makeover Series: Influencers can document the process of transforming a cluttered office into a well-organized and stylish workspace.
  2. Product Reviews: Detailed reviews of office essentials, highlighting their features and benefits.
  3. Before and After Posts: Showcasing the impact of using the brand's products on office organization and decor.

Creative Ideas

  1. DIY Office Decor Projects: Step-by-step tutorials on creating personalized office decor items using the brand's products.
  2. Productivity Tips: Combining office organization tips with productivity hacks to create engaging and informative content.
  3. Collaborative Challenges: Partnering with multiple influencers to create a challenge where they compete to design the best-organized office space using the brand's products.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach its target audience and position itself as a go-to solution for office organization and decor.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Office space organization and decoration influencers
Campaign Objectives
Seeking USA-based Instagram or TikTok influencers with 50K-200K followers who specialize in organizing and decorating office spaces with essentials. Influencers should have a primarily USA-based audience.
Influencer Persona
Micro-influencers on Instagram or TikTok who focus on office organization and decoration, with a follower count between 50K and 200K and a primarily USA-based audience.
Content Themes
#OfficeOrganization #OfficeDecor #WorkspaceInspo
#1
Stephanie Dulgarian  || Simple Decor + Organization
Stephanie Dulgarian || Simple Decor + Organization
@somewhatsimpleliving
United States
🖤 Less Stuff, More Stories! 🖤 Budget-friendly decor & organization 🖤 Clear the clutter & confidently style your home ⬇️ Work with Me + Favorite Links
Followers
387.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Seeking USA-based Instagram or TikTok influencers with 50K-200K followers who specialize in organizing and decorating office spaces with essentials. Influencers should have a primarily USA-based audience."
This influencer focuses on budget-friendly decor and organization, which aligns well with the brand's campaign. They are based in the USA and have a follower count within the desired range.
#2
•nadia•
•nadia•
@nadismit
US
tysm for 295K! 🫶🏼 HOME | | LIFESTYLE | ASMR ✉️ cnadismit@gmail.com
Followers
301.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Seeking USA-based Instagram or TikTok influencers with 50K-200K followers who specialize in organizing and decorating office spaces with essentials. Influencers should have a primarily USA-based audience."
This influencer is based in the US and has a follower count within the desired range. Their content on home and lifestyle aligns well with the brand's focus on office organization and decor.
#3
angelgrace2
angelgrace2
@UCojfOsv9QFWc3hRK0by9TJA
US
Hi guys, welcome to my lifestyle channel! I'm Angel. I share amazing DIY projects, how to tutorials, home decor ideas, amazon shopping finds, home hacks & organization ideas, and more! I upload multiple times a week! So be sure to subscribe for new content and follow my social media below to keep up with me! Thanks so much for visiting this channel, your support means the world to me! BUSINESS INQUIRIES: ♥ EMAIL: book@theangeljackson.com I would love for you to join my supporter base of over 1 million followers, so connect with me on social media! Instagram: https://instagram.com/angelgrace2/ Twitter: https://twitter.com/angelgrace2 Facebook: https://www.facebook.com/a.jackson02/ Pinterest: https://www.pinterest.com/angelgrace2 Website: http://www.theangeljackson.com Quotes I live by: Happiness is a choice. You make your own happiness. Learn to be happy with what you have, while you pursue what you want.
Followers
86.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Seeking USA-based Instagram or TikTok influencers with 50K-200K followers who specialize in organizing and decorating office spaces with essentials. Influencers should have a primarily USA-based audience."
This influencer is based in the US and focuses on DIY projects, home decor, and organization, which aligns well with the brand's campaign. However, their follower count is below the desired range.
#4
Do It On A Dime
Do It On A Dime
@UCJA8OyDxRY-wm0ya2gtHOsw
US
Short on money and time? I'm Kathryn, and I'm on a mission to help you create a beautiful, organized lifestyle on a frugal budget. Subscribe for joy and money-saving secrets in your inbox every week. You have, and you are, more than enough. ❤️ Subscribe to my blog for budget organizing, money saving finds, printables, and more (it's free!): doitonadime.com Business inquiries only: hello(at)doitonadime.com
Followers
2.4M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Seeking USA-based Instagram or TikTok influencers with 50K-200K followers who specialize in organizing and decorating office spaces with essentials. Influencers should have a primarily USA-based audience."
This influencer is based in the US and focuses on creating a beautiful, organized lifestyle on a frugal budget, which aligns well with the brand's campaign. However, their follower count exceeds the desired range.
#5
Cleaning Therapy
Cleaning Therapy
@UCps6QdVqBI6kumH0-321BdA
Hi there! My name is Jenny and I'm here to help you create a clean and calm space for you and your family to enjoy. For me, this means a space that is clean, decluttered, organized, and decorated. I believe there is a connection between a clean space and a calm mind. As a person who has managed anxiety for over 20 years now, I'm passionate about helping others along in this journey. On my channel, you'll find weekly cleaning, decluttering, organizing, and decorating inspiration. I will be there to walk you through this process of creating a clean and calm living space, but more importantly, I will be there to bring you lots of encouragement along the way! Join me today, by subscribing to my channel, so we can clean our way to calm together! Thanks for stopping by! Jenny
Followers
84.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Seeking USA-based Instagram or TikTok influencers with 50K-200K followers who specialize in organizing and decorating office spaces with essentials. Influencers should have a primarily USA-based audience."
This influencer focuses on creating a clean and calm living space, which aligns well with the brand's campaign. However, their follower count is below the desired range.
#6
Reynard Lowell
Reynard Lowell
@UC7dR3zb454qbmuzTR2_ABhQ
AU
Design enthusiast making video content. I’m all about practical and accessible design advice. You can find videos surrounding interior design, home organization, and slow living. FAQ: Q: How old am I? A: 26. Q: Where are you based? A: Sydney.
Followers
317.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Seeking USA-based Instagram or TikTok influencers with 50K-200K followers who specialize in organizing and decorating office spaces with essentials. Influencers should have a primarily USA-based audience."
This influencer focuses on practical and accessible design advice, including home organization, which aligns well with the brand's campaign. However, they are based in Australia.