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Brief

"We are preium clothing brand. Our product is old money premium shirts for genz people."

We are preium clothing brand. Our product is old money premium shirts for genz people.

Research Insight & Analysis

Product Positioning

Your brand offers premium shirts that cater to the "old money" aesthetic, specifically targeting Gen Z. This positioning leverages the current trend where younger generations are gravitating towards timeless, classic styles that exude sophistication and understated luxury. The "old money" look is characterized by high-quality materials, classic cuts, and a sense of heritage and exclusivity.

To stand out in the market, emphasize the craftsmanship, heritage, and exclusivity of your shirts. Highlight the quality of the materials, the attention to detail in the design, and any unique selling points such as limited editions or bespoke options.

Target Customers

The ideal customer profile for your brand includes:

  • Age Group: Primarily Gen Z (ages 18-25)
  • Income Level: Middle to high-income individuals who can afford premium pricing
  • Lifestyle: Fashion-forward, values quality and exclusivity, interested in classic and timeless styles
  • Interests: Fashion, luxury brands, heritage aesthetics, social media trends

Illustrative Examples

  1. University Students: Young adults attending prestigious universities who are interested in fashion and want to project a sophisticated image.
  2. Young Professionals: Early-career individuals in fields like finance, law, or tech who appreciate high-quality clothing and have disposable income.
  3. Fashion Enthusiasts: Gen Z individuals who follow fashion trends closely and are active on social media platforms like Instagram and TikTok.

Potential Influencer Matches

Fashion Influencers

Influencers who focus on fashion and style, particularly those who have a classic or preppy aesthetic. They can showcase your shirts in various outfits, emphasizing the quality and timeless appeal.

Lifestyle Influencers

Influencers who share content about their daily lives, including their fashion choices, travel, and luxury experiences. They can integrate your shirts into their lifestyle content, highlighting how your product fits into a sophisticated, high-end lifestyle.

Micro-Influencers

Influencers with smaller but highly engaged followings. They often have a more personal connection with their audience, which can lead to higher trust and authenticity. Look for micro-influencers who align with the "old money" aesthetic and have a strong presence on platforms like Instagram and TikTok.

Content Creation Ideas

General Ideas

  • Outfit Inspiration: Influencers can create posts or videos showing different ways to style your premium shirts for various occasions, such as casual outings, business meetings, or social events.
  • Behind the Scenes: Share content that gives a behind-the-scenes look at the craftsmanship and design process of your shirts, emphasizing the quality and attention to detail.
  • Customer Testimonials: Feature satisfied customers or influencers talking about their experience with your shirts, focusing on the fit, feel, and overall quality.

Creative Ideas

  • Heritage Stories: Create a series of posts or videos that tell the story behind the "old money" aesthetic, including historical references and how your brand embodies this timeless style.
  • Style Challenges: Collaborate with influencers to create style challenges where they have to incorporate your shirts into different themed outfits, encouraging their followers to participate and share their own looks.
  • Exclusive Drops: Partner with influencers to announce limited edition releases or exclusive collections, creating a sense of urgency and exclusivity.

By leveraging these strategies, you can effectively position your premium shirts in the market, reach your target customers, and create engaging content that resonates with your audience.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Old money premium shirts for Gen Z
Campaign Objectives
We are a premium clothing brand offering old money premium shirts designed for Gen Z. We are looking for influencers who can resonate with our target audience and showcase our high-end, classic style. Ideal influencers should be aged 18-24 and have a strong presence on social media platforms popular with Gen Z.
Influencer Persona
Influencers aged 18-24 with a focus on fashion and lifestyle content, preferably with a high engagement rate among Gen Z followers.
Content Themes
#OldMoneyFashion #GenZStyle #PremiumShirts
#1
Brandon Balfour
Brandon Balfour
@brandonbalfourr
CA
Links To Outfits In Recent Video ⬇️
Followers
1.5M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"We are a premium clothing brand offering old money premium shirts designed for Gen Z. We are looking for influencers who can resonate with our target audience and showcase our high-end, classic style. Ideal influencers should be aged 18-24 and have a strong presence on social media platforms popular with Gen Z."
With a very high follower count on TikTok and a focus on fashion, this influencer is well-suited to promote the brand's old money premium shirts to a Gen Z audience.
#2
uhcowgirl
uhcowgirl
@uhcowgirl
US
Nyc the internet’s Blair Waldorf 💋 💌officialuhcowgirl@gmail.com IG: @uhcowgirl
Followers
228.6K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"We are a premium clothing brand offering old money premium shirts designed for Gen Z. We are looking for influencers who can resonate with our target audience and showcase our high-end, classic style. Ideal influencers should be aged 18-24 and have a strong presence on social media platforms popular with Gen Z."
This influencer has a strong presence on TikTok and aligns with the brand's old money aesthetic. Their high follower count and focus on style make them a good fit for the campaign.
#3
Infinite Glow Up
Infinite Glow Up
@UCxMcUzVsUlW3QfygjWaABeg
US
Welcome to InfiniteGlowUp! 🌟 Join us for innovative Glow up tips, skincare, and health tips 🤩 About our channel ✅ We are here to solve problems Problems you have regarding your health we want to help people take care of themselves What makes our channel different✅ Actively listening to our subscribers, through comments, poll votes and more✅ Helping our subscriber maxout their looks✅ Helping our subscriber build a healthy lifestyle ✅ Finding solutions to our subscriber problem✅ Why you should subscribe ❤️ Community of likeminded people🤩 Recive your problem solutions through comments reply Daily glow up tips 🤩
Followers
921
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"We are a premium clothing brand offering old money premium shirts designed for Gen Z. We are looking for influencers who can resonate with our target audience and showcase our high-end, classic style. Ideal influencers should be aged 18-24 and have a strong presence on social media platforms popular with Gen Z."
This TikTok account has a high follower count and focuses on elegance, which aligns well with the brand's old money premium shirts. The platform is also popular with Gen Z.
#4
Elegant boy⚜️
Elegant boy⚜️
@beaelegantboy1
NP
📨: beaelegantboy1@gmail.com Our Elegance Hub 🦅⚜️ ⬇️
Followers
463.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"We are a premium clothing brand offering old money premium shirts designed for Gen Z. We are looking for influencers who can resonate with our target audience and showcase our high-end, classic style. Ideal influencers should be aged 18-24 and have a strong presence on social media platforms popular with Gen Z."
This TikTok account has a high follower count and focuses on elegance, which aligns well with the brand's old money premium shirts. The platform is also popular with Gen Z.
#5
ANDRÉ HELLMUNDT
ANDRÉ HELLMUNDT
@andrehellmundt
• I Help You Dress Better • Sharing Inspo’s About Timeless Outfits, Fragrances, Cars & Watches • Berlin, Germany • Mail: andre@4d-management.de
Followers
253.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"We are a premium clothing brand offering old money premium shirts designed for Gen Z. We are looking for influencers who can resonate with our target audience and showcase our high-end, classic style. Ideal influencers should be aged 18-24 and have a strong presence on social media platforms popular with Gen Z."
This Instagram account focuses on timeless outfits and style, which aligns well with the brand's old money premium shirts. The follower count is also substantial, ensuring a good reach.
#6
Lydia Tomlinson
Lydia Tomlinson
@lydiajanetomlinson
GB
Instagram 1.7mil @lydiajanetomlinson YouTube 850k+ Style, not fashion
Followers
223.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"We are a premium clothing brand offering old money premium shirts designed for Gen Z. We are looking for influencers who can resonate with our target audience and showcase our high-end, classic style. Ideal influencers should be aged 18-24 and have a strong presence on social media platforms popular with Gen Z."
This influencer has a strong presence on TikTok, a platform popular with Gen Z, and focuses on style, which aligns well with the brand's target audience and content ideas. The high follower count also indicates a significant reach.