Influencers who are passionate about martial arts and combat sports, with a strong following in the USA. They should be active on social media platforms and have an engaged audience interested in sports events.

Product Positioning

ONE Championship is a prominent sports media property in Asia, known for its mixed martial arts (MMA), Muay Thai, and kickboxing events. In the USA, it can be positioned as a premier destination for high-quality martial arts content, offering an alternative to other combat sports organizations like the UFC. The brand can leverage its unique blend of martial arts disciplines and its focus on showcasing Asian martial arts traditions to attract a diverse audience.

Target Customers

The ideal customer profile for ONE Championship in the USA includes:

• Martial Arts Enthusiasts: Individuals who practice or have a strong interest in martial arts, including MMA, Muay Thai, and kickboxing.
• Combat Sports Fans: Fans of combat sports who follow organizations like the UFC, Bellator, and other MMA promotions.
• Fitness and Health Enthusiasts: People interested in fitness, health, and wellness who appreciate the discipline and physicality of martial arts.
• Cultural Enthusiasts: Individuals interested in Asian culture and traditions, who may be drawn to the unique aspects of ONE Championship's events.

Potential Influencer Matches

Martial Arts Influencers

These influencers are practitioners or experts in various martial arts disciplines. They can create content that highlights the technical aspects of the fights, training routines, and the cultural significance of the martial arts showcased in ONE Championship.

Fitness Influencers

Fitness influencers who focus on high-intensity training, strength, and conditioning can promote ONE Championship by drawing parallels between their fitness routines and the training regimens of the fighters.

Sports Commentators and Analysts

Influencers who specialize in sports commentary and analysis can provide in-depth breakdowns of fights, fighter profiles, and event previews, appealing to hardcore combat sports fans.

Lifestyle and Cultural Influencers

Influencers who focus on lifestyle and cultural content can highlight the unique aspects of ONE Championship, such as its emphasis on Asian martial arts traditions and the stories of its fighters.

Content Creation Ideas

Fight Analysis and Predictions

Influencers can create content analyzing upcoming fights, offering predictions, and discussing the strengths and weaknesses of the fighters.

Behind-the-Scenes Training

Showcasing the training routines of ONE Championship fighters, including interviews with trainers and fighters, can provide an inside look at the preparation that goes into each fight.

Fighter Profiles and Stories

Highlighting the personal stories and backgrounds of fighters can create a deeper connection with the audience, showcasing their journey and the challenges they have overcome.

Event Highlights and Recaps

Creating highlight reels and recaps of past events can attract new viewers and keep existing fans engaged with the latest action.

Cultural Insights

Content that explores the cultural aspects of the martial arts disciplines featured in ONE Championship, including their history and significance, can appeal to a broader audience interested in cultural content.

By leveraging these types of influencers and content ideas, ONE Championship can effectively reach and engage its target audience in the USA, building a strong presence in the market.