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Brief

"Influencers in the USA for content about ONE Championship and upcoming ONE Championship events"

Influencers in the USA for content about ONE Championship and upcoming ONE Championship events

Research Insight & Analysis

Product Positioning

ONE Championship is a prominent sports media property in Asia, known for its mixed martial arts (MMA), Muay Thai, and kickboxing events. In the USA, it can be positioned as a premier destination for high-quality martial arts content, offering an alternative to other combat sports organizations like the UFC. The brand can leverage its unique blend of martial arts disciplines and its focus on showcasing Asian martial arts traditions to attract a diverse audience.

Target Customers

The ideal customer profile for ONE Championship in the USA includes:

  • Martial Arts Enthusiasts: Individuals who practice or have a strong interest in martial arts, including MMA, Muay Thai, and kickboxing.
  • Combat Sports Fans: Fans of combat sports who follow organizations like the UFC, Bellator, and other MMA promotions.
  • Fitness and Health Enthusiasts: People interested in fitness, health, and wellness who appreciate the discipline and physicality of martial arts.
  • Cultural Enthusiasts: Individuals interested in Asian culture and traditions, who may be drawn to the unique aspects of ONE Championship's events.

Potential Influencer Matches

Martial Arts Influencers

These influencers are practitioners or experts in various martial arts disciplines. They can create content that highlights the technical aspects of the fights, training routines, and the cultural significance of the martial arts showcased in ONE Championship.

Fitness Influencers

Fitness influencers who focus on high-intensity training, strength, and conditioning can promote ONE Championship by drawing parallels between their fitness routines and the training regimens of the fighters.

Sports Commentators and Analysts

Influencers who specialize in sports commentary and analysis can provide in-depth breakdowns of fights, fighter profiles, and event previews, appealing to hardcore combat sports fans.

Lifestyle and Cultural Influencers

Influencers who focus on lifestyle and cultural content can highlight the unique aspects of ONE Championship, such as its emphasis on Asian martial arts traditions and the stories of its fighters.

Content Creation Ideas

Fight Analysis and Predictions

Influencers can create content analyzing upcoming fights, offering predictions, and discussing the strengths and weaknesses of the fighters.

Behind-the-Scenes Training

Showcasing the training routines of ONE Championship fighters, including interviews with trainers and fighters, can provide an inside look at the preparation that goes into each fight.

Fighter Profiles and Stories

Highlighting the personal stories and backgrounds of fighters can create a deeper connection with the audience, showcasing their journey and the challenges they have overcome.

Event Highlights and Recaps

Creating highlight reels and recaps of past events can attract new viewers and keep existing fans engaged with the latest action.

Cultural Insights

Content that explores the cultural aspects of the martial arts disciplines featured in ONE Championship, including their history and significance, can appeal to a broader audience interested in cultural content.

By leveraging these types of influencers and content ideas, ONE Championship can effectively reach and engage its target audience in the USA, building a strong presence in the market.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
ONE Championship event promotion in the USA
Campaign Objectives
Looking for influencers in the USA to promote ONE Championship and its upcoming events. Ideal influencers should create content related to martial arts and combat sports.
Influencer Persona
Influencers who are passionate about martial arts and combat sports, with a strong following in the USA. They should be active on social media platforms and have an engaged audience interested in sports events.
Content Themes
#ONEChampionship #MartialArts #CombatSports
#1
Joriz Cacho
Joriz Cacho
@mmajoriz
United States
Dutch Kickboxing 🇳🇱 / Muay Thai 🥊 / Jiujitsu 🥋 Training hard, honoring big bro's legacy through martial arts & fitness🕊️ Mission: Inspire you to train
Followers
8.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers in the USA to promote ONE Championship and its upcoming events. Ideal influencers should create content related to martial arts and combat sports."
The influencer's content is highly relevant to combat sports and they are based in the USA, making them a strong fit for the brand's campaign.
#2
@grapplingfc_
United States
Jiu Jitsu, Judo, Wrestling, Sambo, Etc Everything here 🥋🤼‍♂️
Followers
42.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers in the USA to promote ONE Championship and its upcoming events. Ideal influencers should create content related to martial arts and combat sports."
The influencer's content is highly relevant to combat sports and they are based in the USA, making them a strong fit for the brand's campaign.
#3
ONE Championship
ONE Championship
@UCiormkBf3jm6mfb7k0yPbKA
SG
ONE - The Home of Martial Arts ONE is the world’s largest martial arts organization, featuring the greatest world champion martial artists on Earth across Muay Thai, Mixed Martial Arts, Kickboxing, Submission Grappling, and more. Headquartered in Singapore, ONE is Asia's largest billion dollar global sports media property with a worldwide broadcast to over 190 countries. According to Nielsen, ONE ranks amongst the world’s top 10 biggest sports media properties (alongside NBA, Champions League, Premier League, F1, etc) in terms of viewership and engagement. Through its marquee sports property, ONE Championship, and its passionate millennial community, ONE is a celebration of Asia’s greatest cultural treasure, Martial Arts, and its deep-rooted values of integrity, humility, honor, respect, courage, discipline, and compassion. ONE is on a mission to unleash real-life superheroes, tell stories, celebrate values, ignite dreams, inspire nations, and change the world.
Followers
9.0M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for influencers in the USA to promote ONE Championship and its upcoming events. Ideal influencers should create content related to martial arts and combat sports."
The influencer's content is highly relevant to combat sports and they have a massive following. However, they are based in Singapore, not the USA, which is a key requirement for the campaign.
#4
theMuaythaimotivator
theMuaythaimotivator
@themuaythaimotivator
GB
Daily motivation Discipline post Real posts.
Followers
62.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for influencers in the USA to promote ONE Championship and its upcoming events. Ideal influencers should create content related to martial arts and combat sports."
The influencer's content is highly relevant to combat sports and they have a strong following. However, they are based in the United Kingdom, not the USA, which is a key requirement for the campaign.
#5
The Grim Reaper
The Grim Reaper
@thegrimreaper_100
GB
🪦The Home Of Mixed Martial Arts🪦 🪦Middle Weight🪦 🪦300k🪦
Followers
288.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for influencers in the USA to promote ONE Championship and its upcoming events. Ideal influencers should create content related to martial arts and combat sports."
The influencer's content is highly relevant to combat sports and they have a strong following. However, they are based in the United Kingdom, not the USA, which is a key requirement for the campaign.
#6
Patrick Gavia
Patrick Gavia
@UC32340UayBiHETGy7z1iFHg
CA
Building a Cinematic Fight Universe, one documentary at a time. The Fight Films documentary series presents a web of interconnected storylines, where heroes and villains clash in their relentless pursuit of greatness. In this cinematic fight universe, we'll explore the origin stories, motivations, and unique abilities of these remarkable individuals. You'll learn about their philosophies, the sacrifices they've made, and the challenges they've overcome on their journeys to becoming warriors. Get ready to witness the clash of titans, the rise of new heroes, and the fall of formidable villains as the fight universe unfolds before your eyes. Subscribe today and enjoy the ride! 💪 To support the channel & have your name in the credits: https://www.patreon.com/patrickgavia 🤝 Business: patrickgavia@ellify.com
Followers
440.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for influencers in the USA to promote ONE Championship and its upcoming events. Ideal influencers should create content related to martial arts and combat sports."
This influencer creates high-quality content related to combat sports and has a strong following. They are based in Canada, which does not meet the brand's requirement for USA-based influencers.