The product in question is an online casino targeting the Australian market. Online casinos are part of the broader online gambling industry, which includes various games such as poker, slots, blackjack, and roulette. To position this online casino effectively, it should emphasize unique features such as:
The ideal customer profile for an online casino in Australia would include:
Gaming Influencers: These influencers are popular in the gaming community and can attract users who are already interested in online games.
Lifestyle Influencers: Influencers who focus on lifestyle content and have a broad audience that includes potential casino users.
Celebrity Influencers: Well-known personalities in Australia who can lend credibility and attract a large audience.
Micro-Influencers: Influencers with a smaller but highly engaged audience. They can create a more personal connection with their followers.
By leveraging these strategies, the online casino can effectively reach and engage its target audience in Australia.
Extracted from Campaign Brief & Market Analysis