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Brief

"influencer for online class to get rid of bad habits"

influencer for online class to get rid of bad habits

Research Insight & Analysis

Product Positioning

The product in question is an online class designed to help individuals get rid of bad habits. This service can be positioned as a self-improvement and personal development tool. In the existing market, it can be related to other self-help and wellness programs but with a specific focus on habit-breaking techniques. Fresh angles for the brand could include emphasizing scientific methods, psychological insights, and practical strategies for habit change.

Target Customers

The ideal customer profile for this online class would include:

  • Age Group: 18-45 years old
  • Gender: All genders
  • Interests: Self-improvement, mental health, productivity, wellness
  • Profession: Students, young professionals, and anyone looking to improve their lifestyle
  • Pain Points: Struggling with procrastination, unhealthy habits, lack of motivation, and seeking effective ways to make lasting changes

Illustrative examples:

  1. A college student who wants to stop procrastinating and improve study habits.
  2. A young professional aiming to quit smoking or reduce screen time.
  3. A busy parent looking to adopt healthier eating habits.

Potential Influencer Matches

Types of Influencers

  1. Self-Improvement Gurus: Influencers who focus on personal development, productivity hacks, and mental health. They can provide credibility and attract an audience already interested in self-improvement.
  2. Health and Wellness Coaches: Influencers who promote healthy living, fitness, and mental well-being. They can highlight the health benefits of breaking bad habits.
  3. Lifestyle Bloggers/Vloggers: Influencers who share their daily routines, life hacks, and personal growth journeys. They can create relatable content showing how the class fits into everyday life.
  4. Psychologists and Therapists: Professionals who share insights on mental health and behavior change. They can lend authority and trustworthiness to the program.

Content Creation Ideas

General Ideas

  1. Success Stories: Share testimonials and case studies of individuals who have successfully broken bad habits using the class.
  2. Expert Interviews: Collaborate with psychologists or behavior experts to discuss the science behind habit formation and change.
  3. Interactive Challenges: Create 30-day challenges where participants document their progress in breaking a specific habit.

Creative Ideas

  1. Before and After Series: Influencers can document their journey of breaking a bad habit, showing progress and setbacks, and ultimately achieving their goal.
  2. Live Q&A Sessions: Host live sessions where influencers answer questions about habit-breaking techniques and share their experiences.
  3. Daily Tips and Tricks: Short, engaging videos or posts with daily tips on how to overcome common bad habits.

By leveraging these types of influencers and content ideas, the online class can effectively reach and engage its target audience, driving interest and enrollment.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Online class for breaking bad habits
Campaign Objectives
Looking for influencers to promote an online class designed to help individuals break bad habits. Ideal influencers should focus on personal development and self-improvement content. Content should highlight strategies and benefits of overcoming bad habits.
Influencer Persona
Influencers in the personal development and self-improvement niche, who create content on habit-breaking strategies.
Content Themes
#BreakBadHabits #PersonalDevelopment #SelfImprovement
#1
gainsmotivate
gainsmotivate
@gainsmotivate
AU
Motivate | Inspire | For the 1% 👑
Followers
284.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for influencers to promote an online class designed to help individuals break bad habits. Ideal influencers should focus on personal development and self-improvement content. Content should highlight strategies and benefits of overcoming bad habits."
The influencer's focus on motivation and self-improvement aligns perfectly with the brand's campaign on breaking bad habits.
#2
Matt Graham
Matt Graham
@notmattgraham
US
Helping You Get Better 📈 ⬇️ Organize Your Life For FREE ⬇️
Followers
651.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for influencers to promote an online class designed to help individuals break bad habits. Ideal influencers should focus on personal development and self-improvement content. Content should highlight strategies and benefits of overcoming bad habits."
This influencer's focus on mindset, motivation, and self-improvement aligns perfectly with the brand's campaign on breaking bad habits.
#3
GROWTH™
GROWTH™
@connectwithgrowth
NL
🧠 Helping you become and feel better. — 🔒 Unlock my Content Creation System:
Followers
656.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers to promote an online class designed to help individuals break bad habits. Ideal influencers should focus on personal development and self-improvement content. Content should highlight strategies and benefits of overcoming bad habits."
The influencer's content on personal development and self-improvement aligns well with the brand's campaign on breaking bad habits.
#4
Evan Carmichael #Entrepreneur
Evan Carmichael #Entrepreneur
@evancarmichael
Canada
📚 Speaker / Author / Introvert 🌎 Mission: Solve world's #1 problem 🚀 > 3M YouTube subs 🏆 Forbes 40 Social Marketers 🎤 Inc 100 Leadership Speakers
Followers
369.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers to promote an online class designed to help individuals break bad habits. Ideal influencers should focus on personal development and self-improvement content. Content should highlight strategies and benefits of overcoming bad habits."
The influencer's content on personal growth and self-improvement aligns well with the brand's campaign on breaking bad habits.
#5
Gabrielle Bernstein
Gabrielle Bernstein
@gabbybernstein
United States
📘#1 NYT bestselling author 📣 “New thought leader”- Oprah FREE Manifesting Meditation 👇
Followers
1.4M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers to promote an online class designed to help individuals break bad habits. Ideal influencers should focus on personal development and self-improvement content. Content should highlight strategies and benefits of overcoming bad habits."
The influencer's content on self-love and positive energy aligns well with the brand's focus on breaking bad habits. They can authentically integrate the brand's online class into their content.
#6
MedCircle
MedCircle
@UCyGOloOIJWt8NlE4tnejQeA
US
Mental health interviews with world-class psychiatrists & psychologists, providing mental health advice packed with actionable takeaways and clear explanations of the most complicated mental health topics. Our credentialed and vetted psychiatrists & psychologists provide valuable insight on mental health topics such as addiction, Alzheimer's & dementia, anxiety disorder, attention-deficit/hyperactivity disorder (ADHD), bipolar disorder, depression, dissociative identity disorder (DID), eating disorders, obsessive compulsive disorder (OCD), personality disorders, post traumatic stress disorder (PTSD), and more. You will also find in-depth information on treatments like cognitive behavioral therapy (CBT), dialectical behavior therapy (DBT), acceptance & commitment therapy (ACT), electroconvulsive therapy (ECT), and ketamine infusion therapy. Subscribe to this channel for new mental health videos every week.
Followers
1.6M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers to promote an online class designed to help individuals break bad habits. Ideal influencers should focus on personal development and self-improvement content. Content should highlight strategies and benefits of overcoming bad habits."
The influencer's content on mental health and therapy aligns well with the brand's focus on breaking bad habits. They can authentically integrate the brand's online class into their content.