Influencers in the personal development and self-improvement niche, who create content on habit-breaking strategies.

Product Positioning

The product in question is an online class designed to help individuals get rid of bad habits. This service can be positioned as a self-improvement and personal development tool. In the existing market, it can be related to other self-help and wellness programs but with a specific focus on habit-breaking techniques. Fresh angles for the brand could include emphasizing scientific methods, psychological insights, and practical strategies for habit change.

Target Customers

The ideal customer profile for this online class would include:

• Age Group: 18-45 years old
• Gender: All genders
• Interests: Self-improvement, mental health, productivity, wellness
• Profession: Students, young professionals, and anyone looking to improve their lifestyle
• Pain Points: Struggling with procrastination, unhealthy habits, lack of motivation, and seeking effective ways to make lasting changes

Illustrative examples:

1. A college student who wants to stop procrastinating and improve study habits.
2. A young professional aiming to quit smoking or reduce screen time.
3. A busy parent looking to adopt healthier eating habits.

Potential Influencer Matches

Types of Influencers

1. Self-Improvement Gurus: Influencers who focus on personal development, productivity hacks, and mental health. They can provide credibility and attract an audience already interested in self-improvement.
2. Health and Wellness Coaches: Influencers who promote healthy living, fitness, and mental well-being. They can highlight the health benefits of breaking bad habits.
3. Lifestyle Bloggers/Vloggers: Influencers who share their daily routines, life hacks, and personal growth journeys. They can create relatable content showing how the class fits into everyday life.
4. Psychologists and Therapists: Professionals who share insights on mental health and behavior change. They can lend authority and trustworthiness to the program.

Content Creation Ideas

General Ideas

1. Success Stories: Share testimonials and case studies of individuals who have successfully broken bad habits using the class.
2. Expert Interviews: Collaborate with psychologists or behavior experts to discuss the science behind habit formation and change.
3. Interactive Challenges: Create 30-day challenges where participants document their progress in breaking a specific habit.

Creative Ideas

1. Before and After Series: Influencers can document their journey of breaking a bad habit, showing progress and setbacks, and ultimately achieving their goal.
2. Live Q&A Sessions: Host live sessions where influencers answer questions about habit-breaking techniques and share their experiences.
3. Daily Tips and Tricks: Short, engaging videos or posts with daily tips on how to overcome common bad habits.

By leveraging these types of influencers and content ideas, the online class can effectively reach and engage its target audience, driving interest and enrollment.