Coffee lovers, baristas, or lifestyle influencers who focus on food and beverages, active on Instagram, YouTube, or TikTok.

Product Positioning

The online coffee company can position itself as a premium, convenient, and sustainable choice for coffee enthusiasts. Emphasizing quality, unique flavors, and ethical sourcing can differentiate it from competitors. Highlighting the convenience of online purchasing and subscription models can appeal to busy professionals and coffee lovers who value ease of access.

Target Customers

The ideal customer profile includes:

• Young Professionals: Individuals aged 25-40 who appreciate high-quality coffee and are willing to pay a premium for convenience and taste.
• Coffee Enthusiasts: People who are passionate about coffee, interested in trying new flavors, and value ethically sourced products.
• Environmentally Conscious Consumers: Customers who prioritize sustainability and are attracted to brands with eco-friendly practices.

Potential Influencer Matches

• Aficionados: Influencers who specialize in coffee reviews and have a dedicated following of coffee enthusiasts. They can provide authentic reviews and recommendations.
• Lifestyle Bloggers: Influencers who focus on lifestyle content, including food and drink, can integrate the coffee brand into their daily routines, showcasing its convenience and quality.
• Sustainability Advocates: Influencers who promote eco-friendly products and practices can highlight the brand's commitment to sustainability, appealing to environmentally conscious consumers.

Content Creation Ideas

• Coffee Tasting Sessions: Collaborate with influencers to host virtual coffee tasting sessions, where they sample different flavors and share their experiences with their audience.
• Behind-the-Scenes Content: Create content that showcases the sourcing and production process, emphasizing the brand's commitment to quality and sustainability.
• Morning Routine Features: Encourage influencers to incorporate the coffee into their morning routines, highlighting its convenience and taste.
• User-Generated Content Campaigns: Launch a campaign encouraging customers to share their coffee moments on social media, using a branded hashtag to increase engagement and visibility.